We’re taking you behind the scenes to show you how new sport-specific logos come to life to elevate the brand and generate incremental revenue. Hear from Lori Burens from the University of Pittsburgh, Suzette McQueen from Kent State University, and Scott Howell from CLC as they break down the creative process, marketing & brand strategy, and execution of new sport-specific logo launches.
This interview is with former NACMA board member Tyler Jones, Deputy AD, Chief Strategy Officer and General Manager at the University of Virginia focused on transferable skills between his experiences in marketing, revenue generation, NIL and player management.
Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and differentiating your social media voice.
Cruisin’ with the Cougs with BYU Senior Associate ADfor External Operations David Almodova.
NACMA announced at its recent convention that Virginia Tech (Group 1), University of Montana (Group 2) and Minnesota State University Moorhead (Group 3) as its 2025 Marketing Team of the Year Award (MTOY) recipients, presented by PrestoSports.
As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.
Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.
In this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!
In today’s competitive marketing landscape, cities and institutions are no longer just locations—they are brands in their own right. Join us for an exciting webinar series where we’ll dive deep into the art and strategy of branding your city for large moments or even year-round. Whether you’re a city official, an athletic marketing pro, team leader, or a passionate community member, this webinar will provide valuable insights on how to build a unique identity for your city, attract investment, boost tourism, and foster local pride while focusing on your institutional identity. Learn from industry experts, successful campaigns, and actionable strategies that will help you shape a city brand that resonates both locally and regionally. Don't miss the chance to turn your city into a thriving brand experience!
You've been in the industry for a year or two, and you think you have started to figure out our world; what's next?
Marketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing.
Exploring how different marketing strategies can all lead to unique, gold-winning, student engagement opportunities. NC State, Creighton & Wayne State discuss their NACMA Best Of Gold submission in the Student Engagement category.