Voices of the Brand: Managing Identity Across Athletics Social Media

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NACMA PODCAST

NACMAnews

61 episodes

1 week ago

Check out the various NACMA episodes created by different Committee's serving the NACMA membership.

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Check out the various NACMA episodes created by different Committee's serving the NACMA membership.

Marketing

Business

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Voices of the Brand: Managing Identity Across Athletics Social Media

NACMA PODCAST

32 minutes 16 seconds

1 month ago

Voices of the Brand: Managing Identity Across Athletics Social Media

Today we discuss the branding behind Eastern Michigan University with Greg Steiner and University of Colorado Boulder with Brent DePaepe and Lexi Hartmann. We discuss maintaining brand integrity with the use of team specific logos, how vault marks are approved and used, also the approach to social media voice and tone, and much more. Tune in for tips and insights on how to maintain your brand and differentiating your social media voice.