(00:00:00) Why Storytelling is Your Artist Superpower w/ Eric Karsenty
(00:03:19) What first sparked Eric’s love for jazz
(00:07:54) How jazz has shaped the way Eric thinks about artist development and storytelling today
(00:25:58) Helping artists open up and share their personal stories
(00:34:22) A storytelling win: corto.alto case study
(00:42:05) Weaving storytelling into your music promotion strategy
(00:57:20) Building solid marketing foundations with storytelling at the core

Learn how to turn your music journey into a compelling story that builds real fans.

To help us break this down, I’m thrilled to be joined by Eric Karsenty.

Eric is a classically trained piano player with a deep passion for jazz, and a music-obsessed marketer with over two decades of experience delivering global campaigns and partnerships for some of the biggest names in the business, including Warner Music, Apple Music, Yamaha, and Sonos. 

In 2016, Eric founded Bridge The Gap Management, a forward-thinking artist management and label services company that helps independent jazz-rooted artists and musicians release their music with clarity, intention, and strategy. 

In our conversation, we explore how you can craft your narrative, how to tell your story consistently across channels, and how to weave storytelling into your music promotion in a way that’s both authentic and effective.

Make sure to listen to Eric's insights all the way through! 🎧

Table of contents:

3:19 What first sparked Eric’s love for jazz

7:54 How jazz has shaped the way Eric thinks about artist development and storytelling today
 
25:58 Helping artists open up and share their personal stories

34:22 A storytelling win: corto.alto case study

42:05 Weaving storytelling into your music promotion strategy

57:20 Building solid marketing foundations with storytelling at the core 

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What does it really mean to define your artistic identity? 

And how do you know when you’ve found it? 

Luciane Dom has some answers for you.✨

Born in Brazil, Luciane is a multilingual singer, songwriter, and producer whose sound flows between soul, jazz, R&B, and Afro-Brazilian roots.  Her voice is instantly captivating, but it’s her artistic identity that truly sets her apart. 

In this episode, Luciane shares how she began shaping her artistic self, one intentional step at a time. We talk about the defining moments that sparked her clarity, the early actions she took to stand out, and what “authenticity” really means to her in a noisy world.

She also opens up about the mindset shifts, daily practices, and creative rituals that have helped her stay aligned with her truth—insightful advice for any artist finding their way.

Luciane doesn’t just perform, she inhabits her art. 

I believe that her story is a reminder that your identity is not something you find once, but something you master over time. 

Enjoy listening! 🎧

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What makes someone stop and really listen when you talk about your music?

In today’s episode, I am dropping into a highlight from a recent live Q&A inside our Club, featuring none other than Allie Silver, world music artist manager and founder of Free Radical Productions.

Over the past decade, Allie has managed and produced more than 50 international tours across 37 countries, bringing artists to some of the most iconic venues and festivals on the planet. 

Through her acclaimed Band Therapy program, she’s helped countless artists and industry pros build strong, sustainable global careers. In our conversation,

Allie gets right into how to present yourself in a way that stands out, starting with one of the most powerful tools you have: your elevator pitch. 

She shares super actionable tips on how to weave your story and uniqueness into a pitch that truly grabs attention.

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How do you find the right creative partners? How do you build a thriving music community around you? To break it all down, I’m sitting down with Alexander Flood—one of Australia’s most forward-thinking and versatile drummers.

His sound is a fusion of nu-jazz, deep house, broken beat, DnB, funk, and experimental vibes—completely his own. Back in 2020, just a few years after topping his jazz program, he signed with US label Stretch Music and dropped his debut album, Heartbeat.

Two years later, he followed it up with The Space Between—an album that wasn’t just about the music but about connection, featuring heavy-hitters like Christian Scott and Vivian Sessoms.

And that’s exactly what we’re diving into today.

In this episode, Alexander breaks down what it really takes to collaborate as an artist—how he finds creative partners, builds an artistic community, and brings people together to make meaningful music. 

We’re also talking about the evolution of contemporary jazz and getting an exclusive look at his upcoming album, Artifactual Rhythm. This is a conversation you don’t want to miss!

Check out the Table of Contents 👉🏻 HERE.

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I love the music and energy that emerge from artists who make their multi-creative sides shine together contagiously. One such artist is James Berkeley.

As an instrumentalist, vocalist, and producer, James has established himself in the UK jazz, soul, and R&B scenes through a wide range of musical projects.

Whether delivering electrifying live performances with his band Yakul or working behind the scenes producing and writing for other artists, he’s built an impressive reputation.

He’s worked extensively with legendary jazz outfit Incognito, and his collaboration with R&B powerhouse Mereba has racked up over a million streams, all leading up to Yakul’s acclaimed 2021 debut, Rise Indigo.

Now, James is stepping into the spotlight as a solo artist—plus, his debut album drops this year!

Beyond his music, James is passionate about sharing his journey. He offers insights and advice to fellow musicians on social media. With over a decade in the industry, he uses his experience to help others carve their paths.

That’s exactly why I wanted to interview him—to learn about his creative process, deep connection to jazz, soul, and R&B, and how he’s crafted such a unique sound. 

We also get into the art of building an authentic online presence in today’s music world.

Trust me, you won’t want to miss this one. Enjoy the conversation!

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If there's one musician who truly embodies resilience, it's Lakecia Benjamin.

Just a couple of weeks ago, at the 60th Jazzfest Berlin, I had the privilege of sitting down with powerhouse saxophonist Lakecia Benjamin for an inspiring conversation.
 
Throughout her career, she's played alongside legends like Anita Baker, the Count Basie Orchestra, Harry Belafonte, Stevie Wonder, the Roots, Missy Elliott, Alicia Keys, and so many more.
 
After a serious car accident in 2021, Lakecia didn't just bounce back—she wrote new music that would become her latest album, Phoenix, earning three Grammy nominations. Her journey shows just how far small steps forward can go.
 
Lakecia opened up about her roots growing up in Washington Heights, New York, a predominantly Dominican neighbourhood pulsing with Latin music.

She shared insights into her 2020 album Pursuance: The Coltranes, her triple Grammy-nominated 2023 Phoenix, the influence of Alice and John Coltrane, and the courage it takes to reveal your authentic self to an online audience as an independent artist.
 
I saw Lakecia in an incredible concert at Quasimodo.

What impressed me the most was her attitude. I had to think of what Miles Davis once said: "Anybody can play. The note is only 20 percent. The attitude of the motherfucker who plays it is 80 percent." The concert wasn't just music, it was a party with all of us - we all celebrated life and women in music.

I love her story, her truth and her drive.
 
Enjoy listening! 🎧 

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If you’ve ever found yourself relaxing on the couch with a warm cup of tea, lost in thought about your day, Cecily’s beautiful music is exactly what you need to enhance those moments.
 
Cecily is an amazing vocalist and songwriter based in DC, known for her soothing and rich voice. She describes her music as a blend of soul with strong influences from jazz, 90’s R&B, and a touch of folk.

She’s shared the stage with some incredible talent, opening for award-winning artists like Gregory Porter and Jose James, as well as R&B stars like Johnny Gill, Kenny Lattimore, and Elle Varner. She’s even performed alongside folk artist Becca Stevens and alternative soul pioneer Bilal. 

Just this past June, she released Awakening Pt. II, the follow-up to her critically acclaimed 2019 project Awakening Pt. I. I had the pleasure of chatting with her virtually on Zoom, and it was truly inspiring. 

We explored her musical influences, reminisced about her experiences at the Umbria Jazz Festival, and discussed her connection to Gil Scott-Heron. We also delved into the messages and creative process behind Awakening Pt. II.
 
We wrapped up our conversation by talking about her approach to songwriting and the challenges of releasing an album independently. It was such a delightful exchange, and I really hope you enjoy listening to it as much as I enjoyed our conversation! 🎧

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Etuk Ubong is without a doubt one of the most electrifying trumpet players in Africa.

Seun Kuti himself called him ‘one of the best things to come out of Lagos,’ and it’s easy to see why. Etuk picked up the trumpet at 14 and hasn’t looked back since.

What sets him apart is his fusion of Afrobeat, Highlife, Jazz, and the traditional drumming of the Ekombi, creating his signature sound, 'Earth Music.' It’s a captivating mix of spiritual, high-energy, and deeply moving rhythms.

I had the chance to sit down with Etuk before his set at the Dürchluften Festival 2024 and our conversation was nothing short of inspiring.

We dove into his musical influences, deep connection to Fela Kuti, jazz studies at the University of Cape Town, and how he crafted his unique genre: Earth Music.

We also touched on the importance of documenting your journey online, and Etuk had some incredible insights to share on that. Chatting with him was a spiritual experience, and I hope you'll feel the same listening to the episode. 🎧

What stood out to you most?

Let's talk about today's episode:
 
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Join our Online Music Networking Event on Tuesday, September 24 at 7 pm CET!

I'd love to invite you to our Music Networking Event! The event is the perfect opportunity for you to connect with other artists &musicians worldwide. 

It's a chance to share your ideas and discuss various aspects of your musical realm, such as upcoming releases or shows, exciting music discoveries, ongoing projects, seeking feedback/discussing your major challenges.

Get ready for a session filled with great exchanges. 🙂

To join the session, access the Zoom link 👉🏻 HERE. 

PS. Make sure to add the event to your calendar.

I can't wait to see you!

Bia Ferreira, a Brazilian singer, composer, and multi-instrumentalist, stands out for her innovative approach to combining Afrodiasporic rhythms – like soul, R&B, reggae and rap – with Brazilian music – such as samba and repente. 

She is known for her straightforward lyrics addressing important topics like necropolitics, racial quotas, anti-racism, women's rights, LGBTQIAP+ rights, and affection. 

She's been also one of the strongest "voices" against Jair Bolsonaro inside and outside Brazil. Her shows are full of music, love and speeches.

I catch up with Bia before her show at Dürchluften Festival 2024.

In our conversation, we talked about her musical influences, why she focuses on making political music, her debut album Igreja Lesbiteriana, Um Chamado, and all things sharing powerful messages through music.

Absolutely a spiritual time chatting with her!

I hope you will enjoy the experience. 🎧

What was your biggest takeaway from today's episode?

Let's talk about today's episode:
 
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Join our upcoming Online Q&A Session w/ Skyline Sun!
 
I want to extend an invitation for you to join us in an exciting live Q&A session on August 27 at 7 pm (CEST) with Australian-born, Berlin-based guitarist, musician and producer Jarrah Dhyan aka Skyline Sun.

During this session, Jarrah will discuss all the aspects and respond to your questions on Getting Featured on Spotify Playlists and Media Coverage through his experience releasing his very first album Dichotomy.

Get ready for a session filled with inspiration and exchange!

To join the session, sign up for our Club Membership today 👉🏻 HERE.

Natalie Greffel is a versatile Mozambican-Danish singer, bassist, composer, and passionate advocate for the arts.

In addition to his work as a musician, she serves as a curator for XJAZZ! FESTIVAL, curating an eclectic lineup of performances, workshops, and special events showcasing contemporary jazz while honouring its rich cultural heritage.

In our conversation, we talked about her multicultural background influencing her musical journey, the music and the politics and the culture behind Jazz addressing social and political issues and her role at XJAZZ! sharing useful advice and personal reflections about getting booked at Festivals.

Getting the chance to meet Natalie was a fantastic opportunity for me to delve into the importance of understanding more about the true nature of jazz. Specifically, I learned about its African roots that continue to shape its music in the present day.

Natalie, being a passionate individual dedicated to promoting cultural exchange, shared her passion for all things Jazz music with great enthusiasm.

I hope you will enjoy it the same way I did! 🎧

What was your biggest takeaway from today's episode?

Let's talk about today's episode:
 
👉🏻 Let's connect on Instagram
 
👉🏻 Drop me a note at hello@musictravelguide.net

Join our upcoming Online Q&A Session w/ Skyline Sun!
 
I want to extend an invitation for you to join us in an exciting live Q&A session on August 27 at 7 pm (CEST) with Australian-born, Berlin-based guitarist, musician and producer Jarrah Dhyan aka Skyline Sun.

During this session, Jarrah will discuss all the aspects and respond to your questions on Getting Featured on Spotify Playlists and Media Coverage through his experience releasing his very first album Dichotomy.

Get ready for a session filled with inspiration and exchange!

To join the session, sign up for our Club Membership today 👉🏻 HERE.

EXCERPT - I've made public a snippet of our recent live Q&A session within our Club Membership with Berlin-based Hungarian musician and producer Szabolcs Bognar aka Àbáse.

In this excerpt, Àbáse discussed the behind-the-scenes process and inspirations of his new album 'Awakening', as well as his personal views and experience in promoting the album release.

I am grateful for this lively and deep exchange we had with Szabolcs as he shared such important topics including cultivating a growth mindset in the age of social media and clearing your mind of worries before performing live.

What was your most valuable takeaway from today's episode?

👉🏻 Let's connect on Instagram I love hearing from you!

Want to hear the full discussion?

The conversation is now available on-demand in our Club Membership online platform. If you're interested, sign up for our Club Membership today HERE.

EXCERPT - I've made public a snippet of our recent live Q&A session within our Club Membership with drummer, percussionist and producer from São Paulo, Brazil, Vitor Cabral.

In this session, we covered a wide range of topics including Samba rhythms from Brazil, shining a spotlight on talented Brazilian artists who deserve more recognition, and all things the creative process.

One particular highlight that stood out to me was when Vitor stressed the importance of studying different musical traditions as a means to uncover fresh ideas that can ignite creativity in your work. What are your thoughts on this? How do you personally stay creative as an artist?

👉🏻 Let's connect on Instagram I love hearing from you!

Interested in hearing the full conversation?

The full conversation is now available on-demand in our Club Membership online platform. If you're interested, sign up for our Club Membership today HERE.

Join our upcoming Online Music Networking Event!

Mark your calendars for May 28 at 7 pm (CET).

I'd like to extend an invitation to you for a Music Networking Event. The event is the perfect opportunity for you to connect with other artists and enthusiasts worldwide.

It's a chance to share your ideas and discuss various aspects of your musical realm, such as upcoming music releases or shows, exciting music discoveries, ongoing projects, seeking feedback/discussing your major challenges.

To join, click here to get the Zoom link.

I can't wait to meet you!

Odd Okoddo is a duo from Kenya and Germany, comprised of Olith Ratego and Sven Kacirek. The two artists crossed paths in Kenya around ten years ago when Sven Kacirek was working on his album "Kenya Sessions," which gained him recognition as a global producer.

In 2018, they officially formed the project ODD OKODDO, combining their diverse talents seamlessly. Together, they create an energetic and vibrant sound that showcases Ratego's impressive vocal range and variety of tones alongside Kacirek's exceptional percussion skills. Olith Ratego specializes in singing in a musical style known as "dodo," originating from the shores of Lake Victoria in Kenya.

This traditional female singing style is widely popular among Luo communities. In our discussion, we delved into Olith's deep passion for music from a young age, the significant influence of Tabu Osusa (a passionate Afro-Fusion producer who discovered him), the encounter with Sven, and various aspects of Dodo music in addition to their debut album Auma which was launched in 2019.

It's been such a fantastic chance to meet Olith and Seven, truly extraordinary individuals.
Olith has this incredible talent for crafting musical instruments that bring joy and inspiration to others. I encourage you to listen and immerse yourself in the wonderful sonic journey they create! 🎧

Let's talk about today's episode:

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I love hearing from you!

Join our upcoming Online Q&A Session w/ Vitor Cabral!

I want to extend an invitation for you to join us in an exciting live Q&A session on May 7th at 7 pm. Our special guest will be Vitor Cabral, a talented drummer, percussionist, and producer hailing from São Paulo, Brazil. 

During the session, Vitor will guide us through the fascinating musical traditions of Brazil. He'll also be answering all of your burning questions about his creative process as an independent artist. To take part in this exclusive event, sign up for our Club Membership today HERE.

Ma Nu is a renowned DJ in the underground scene of northern Italy, and he has gained recognition as one of the resident artists at the prestigious Jazz Re:Found Festival. 🎷

Additionally, Ma Nu plays a vital role in Riviera Gang Crew, an influential organization that has been leading the electric clubbing scene in north-western Italy for several years.

In our conversation, we talked about "Liguria Transatlantica," a vinyl collection that focuses entirely on a unique Italian Jazz scene found in Liguria, which is located in the northwest region of Italy. This area has a special connection to South American and Brazilian jazz, not only musically but also lyrically.

The compilation and his "music migrations" ideas have also evolved into a festival known as "Transatlantica," held in Genova, the capital city of Liguria.

Meeting Ma Nu was a wonderful opportunity to explore a musical movement that deserves attention, shedding light on the inspiring link between Italian music traditions and black music.

Take pleasure in listening! 🎧

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I asked Ma Nu to compile a list of tracks to describe the Bossa Ligure Sound.

There it is 👉🏻 enjoy listening HERE!

Eve Risser, a talented performer, composer, and arranger from France, is the founder of The Red Desert Orchestra. This ensemble comprises nine skilled European musicians and was founded by Risser herself.

The group focuses on two main programs: Kogoba Basigui and Eurythmia. Kogoba Basigui originated from collaborating with seven (now six) Malian musicians based in Bamako (Kaladjula Band). In comparison, Eurythmia involves the collaboration of the Red Desert Orchestra with three Burkinabe musicians residing in France.

Within this framework, Eve Risser showcases her skills and talent by fusing European orchestral sounds, free jazz, and the vibrant musical heritage of Mali to guide you through a spiritual journey inspired by her work with Nainy Diabaté.

Our chat covered numerous fascinating facets of the Red Desert Orchestra. We started with Eve's reflections on the JazzFest performance, her connection to African and Malian music, and the challenges of managing a music project that bridges African and French influences, both musically and sociologically. To finish, Eve shared insights into her significant sources of inspiration drawn from Malian music.

Meeting Eve was a wonderful opportunity to explore a powerful ensemble with the primary goal of positively impacting the world. Take pleasure in listening! 🎧

Let's talk about today's episode:

👉🏻 Let's connect on Instagram

👉🏻 Drop me a note at hello@musictravelguide.net

I love hearing from you!

Interested in participating in our upcoming Online Community Event?

I want to invite you to participate in our online gathering next Tuesday at 7 pm. We'll be delving into our monthly topic: the impact of Social Media on the Music Industry.

This is a fantastic chance to explore how social media influences artist promotion and other significant roles in today's online landscape. To participate, sign up for our Club Membership today and enjoy a 7-day FREE trial by clicking HERE.

Nicola Conte, a talented Italian DJ, producer, guitarist, and bandleader, has gained recognition for his distinctive contributions to the acid jazz genre. Growing up in the charming city of Bari in southern Italy, he always had a deep passion for expressing himself through music.

Inspired by his journeys to London and influenced by what was happening between jazz and clubs in the UK with people like Paul Murphy and Gilles Peterson, Nicola embarked on a mission to cultivate an alternative cultural scene by putting on parties with other forward-thinking DJs and musicians within Bari.

This led him to establish the renowned Fez Club - a vibrant space where individuals could fully immerse themselves in an entirely new world inspired by London's dynamic cultural landscape. In doing so, Nicola laid the groundwork for what would become known as the Italian acid jazz movement. Through his creativity and musical prowess, Nicola has left an indelible mark on the industry while continuing to captivate audiences worldwide with his unique soundscapes.

I'm highly grateful for having the chance to sit down with Nicola, as he also shared advice on spreading culture by studying music and great insights for aspiring DJs and musicians who want to express themselves through music. Enjoy listening! 🎧

Curious to know about our Club Membership?

By joining the Music Travel Guide Club, you open up to exciting community events and broaden your music knowledge through our guest speaker's insights.

Join the CLUB MEMBERSHIP HERE! 👈🏻

Alogte Oho is the number one Frafra gospel artist from within the vibrant music scene of Bolgatanga in Northern Ghana. Bolgatanga and its environs are the birthplace of most of the musicians in Frafra country and, thus, the cultural epicentre of northern Ghana.

At thirteen, Oho joined the church choir, deeply impressed by its energy and spirituality, and gained his first experience of professional studio recordings. In 2013, Oho met German producer Max Weissenfeldt, with whom he recorded the internationally acclaimed album 'Mam Yinne Wa'. (2013)

In today's episode, I Oho and Max Weissenweldt will take you on a journey to what Frafra Gospel really is, the story of their first meeting in Ghana, and the inspirations behind their latest works; above all, 'O Yinne!' (Album, 2023).

Having the chance to meet Oho and Max was an absolute delight. It provided a valuable opportunity to gain insight into a scene I genuinely hope will flourish and make its mark globally. Enjoy listening! 🎧

Curious to know about our Club Membership?

By joining the Music Travel Guide Club, you open up to exciting community events and broaden your music knowledge through our guest speaker's insights.

You can learn more and join the CLUB MEMBERSHIP HERE. 👈🏻

On this Club members-only Talk Series, I am excited to welcome multi-instrumentalist, composer, producer, DJ, and collector Mauricio Fleury.

For over two decades, Mauricio has been a dynamic presence in the vibrant city of São Paulo.

For the last 20 years, Mauricio has been on the road and in studio with great artists from Brazil and abroad, such as Gal Costa, João Donato, Bixiga 70, Tony Allen, Quantic, and Marlena Shaw.

Mauricio discusses one of the most underrated Brazilian genius, Pedro Santos. As a first track, we listened to Desengano da Vista - a track included in Pedro dos Santos' 1968 psychedelic Brazilian masterpiece Krishnanda.

I am very grateful to Mauricio for generously giving his time, humour and insightful anecdotes.

Speaking of our Club, I am thrilled to announce that our brand-new Community Membership is about to open its door officially. 🎉

For this occasion, we invite you to join us on JUNE 27 at 7 pm (CEST) for a special FREE ONLINE COMMUNITY EVENT in conversation with Red Bird and Strokovic.

Get ready to connect with fellow music lovers and meet DJs, musicians, producers and singers/songwriters worldwide.

SAVE YOUR FREE SPOT RIGHT AWAY HERE

We can't wait to meet you!

In today's episode, I sit down with Berlin-based jazz poet, vocalist and pianist Sean Haefeli to discuss his thinking process in jazz poetry and how Strata Records - The Sound of Detroit Reimagined by Jazzanova (Album - 2022) came to life. I hope you take something amazing from our chat! Enjoy the listening 🎧

Want to join a community of black music lovers?

📆 Do not miss our next Online Meetup on April 4 at 7 pm (CET)

🎶 Meet great music enthusiasts and connect with DJs, musicians, & Record collectors.

Secure your free spot NOW

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Thank you so much for your support! 🙏

In today's episode, I sit down with the great London-based saxophonist and composer Camilla George to discover more about the new UK jazz scene revival and her latest release 'Ibio-Ibio' (Album - 2022). Listen in and enjoy this insightful chat! 🎧🙂

Want to join a community of black music lovers?

Do not miss our first Community Event on March 25 at Rhinoçeros in Berlin.

Meet great music enthusiasts and join us for an inspiring afternoon to explore Afro-Brazilian music with Mauricio Fleury.

Secure your ticket

Is there something particular you'd love to share/ask me?

Send a voicemail

Connect with Music Travel Guide:

Subscribe to the monthly newsletter to keep updated on our next events and receive a curated list of the best jazz events and club nights in Berlin.

Follow Music Travel Guide on Instagram.

Want to support Music Travel Guide? ❤️

So if you value everything I share and want to support Music Travel Guide in preserving the legacy of black music, buy me a "coffee" here.

Thank you so much for your support! 🙏