Why Storytelling is Your Artist Superpower w/ Eric Karsenty

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Music Travel Guide

Maikol Piardi

62 episodes

19 hours ago

In each episode of Music Travel Guide, host and music artist coach Maikol Piardi gives emerging DIY artists the tools and insider knowledge to navigate the modern music industry and own their creative journey. Through interviews with producers, singer-songwriters, musicians and industry experts exploring their connection to music, he shares guidance and actionable strategies to help you grow your music career. Subscribe for expert insights, real stories, and the inspiration to fuel your music journey!

All content for Music Travel Guide is the property of Maikol Piardi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Why Storytelling is Your Artist Superpower w/ Eric Karsenty

Music Travel Guide

1 hour 3 minutes

1 month ago

Why Storytelling is Your Artist Superpower w/ Eric Karsenty

(00:00:00) Why Storytelling is Your Artist Superpower w/ Eric Karsenty
(00:03:19) What first sparked Eric’s love for jazz
(00:07:54) How jazz has shaped the way Eric thinks about artist development and storytelling today
(00:25:58) Helping artists open up and share their personal stories
(00:34:22) A storytelling win: corto.alto case study
(00:42:05) Weaving storytelling into your music promotion strategy
(00:57:20) Building solid marketing foundations with storytelling at the core

Learn how to turn your music journey into a compelling story that builds real fans.

To help us break this down, I’m thrilled to be joined by Eric Karsenty.

Eric is a classically trained piano player with a deep passion for jazz, and a music-obsessed marketer with over two decades of experience delivering global campaigns and partnerships for some of the biggest names in the business, including Warner Music, Apple Music, Yamaha, and Sonos.

In 2016, Eric founded Bridge The Gap Management, a forward-thinking artist management and label services company that helps independent jazz-rooted artists and musicians release their music with clarity, intention, and strategy.

In our conversation, we explore how you can craft your narrative, how to tell your story consistently across channels, and how to weave storytelling into your music promotion in a way that’s both authentic and effective.

Make sure to listen to Eric's insights all the way through! 🎧

Table of contents:

3:19 What first sparked Eric’s love for jazz

7:54 How jazz has shaped the way Eric thinks about artist development and storytelling today

25:58 Helping artists open up and share their personal stories

34:22 A storytelling win: corto.alto case study

42:05 Weaving storytelling into your music promotion strategy

57:20 Building solid marketing foundations with storytelling at the core

Let's talk about today's episode:

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👉🏻 Drop me a note at hello@musictravelguide.net

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