It’s true that streaming alone doesn't pay much. But for an independent artist to build a real career, you have to exploit all the different ways to make money from your music. On this episode, I’m sitting down with Dae Bogan from the Mechanical Licensing Collective (MLC) to break down the complex world of music business and royalties. Most artists only think about streaming and sales, but there is so much more money to collect on the back end, and it’s likely that some of it is already owed to you. We dive into why artists miss out on key income streams, the difference between the two major music copyrights (sound recording and musical work/publishing), how platforms like TikTok and Instagram pay out, and the difference between blanket and direct licensing. Dae also explains the MLC’s groundbreaking Distributor Unmatched Recordings Portal (DURP), which helps artists finally collect royalties sitting in the industry’s "black box". If you’re a serious artist ready to collect all the money your music is earning, this episode is a must-watch.   It’s critical to understand that your music has two separate copyrights: the sound recording (the actual track/audio file) and the musical work (the composition/publishing). Sound Recording Royalties flow through your distributor and then to you (or your label). Musical Work/Publishing Royalties are split into two types: Performance Royalties (collected by PROs like ASCAP/BMI) and Mechanical Royalties (collected by the MLC and companies like Harry Fox Agency). If you do not have a record label, you are your own record label. If you do not have a publisher, you are your own publisher.   To get paid fully, you must register your music with the right organizations. The MLC is free to join and takes no commission. They collect blanket mechanical royalties from interactive streaming services like Spotify and Apple Music, and 100% of what they collect is paid out to you. You must also consider other organizations for specific royalty types: Performance Royalties: Register with a PRO (ASCAP, BMI, SESAC, GMR). Direct Mechanical Licenses: Register with Harry Fox Agency (HFA) and Music Reports Inc. (MRI). This is for mechanical royalties from voluntary/direct licenses associated with services like TikTok, Facebook, and gaming apps. Digital Radio Royalties: Register with SoundExchange for digital performance royalties from non-interactive streams like Pandora, iHeartRadio, and Sirius XM.   Whether you need to acquire a separate license for a cover song depends on the platform, not the song itself. If you are only distributing to major streaming services (Spotify, Apple Music, Tidal, etc.), you do not need a cover song license because they operate under the blanket license. If you are creating a music video (audio-visual content) or distributing to platforms that use direct licenses, you do need to get a license.   Featured Guest Links: The MLC (The Mechanical Licensing Collective): themlc.com MLC DURP Partners (Find your distributor here): ⁠https://www.themlc.com/durp⁠ Dae Bogan’s Website (Free E-book: DIY Musician Starter Guide to Being Your Own Label and Publisher): daeboganmusic.com Connect with Music Makin Cents Podcast: Website: mmcpod.com

On this episode of the Music Makin Cents Podcast, I'm diving into why chasing a spot on a reaction channel is a waste of your time and money. I’ve seen independent artists spend countless hours sending their music to these live streams. The truth is, these channels are not watched by real music fans and will never lead to a sustainable career. Instead, I'll show you how to use social media to build a real fan base and an ecosystem of people who genuinely connect with your music.   Step 1: Build Brand Solidarity Across All Platforms I’ve seen a lot of independent artists have different usernames and handles on every social media platform, which makes it hard for people to find you online. To fix this, you need to have brand solidarity, which means your username, handle, bio, profile picture, and content are all consistent across every platform. You don't need to spend hours on every platform every day; simply copy and paste your posts to all your profiles and check comments once or twice a week. This simple strategy helps you grow your overall reach and build a real fan base.   Step 2: Be Entertaining and Engaging As an independent artist, your primary job is to entertain. Don't post content that looks like an ad with salesy phrases like "out now" or "buy now". People see thousands of ads daily and will just swipe past. Instead, your content should be entertaining and engaging, showcasing your music and unique lifestyle. When you entertain people, they will voluntarily support you, becoming fans and super fans who will stream your music, visit your website, and buy your merchandise.   Step 3: Be Consistent by Planning Ahead The only way to be consistent with your social media content and new music releases is to plan ahead. This means working at least 90 days in advance with all your content. To get started, take a day or two each week to create as much content as you can, but don't post it right away. After a couple of weeks, you will have 30 days' worth of content that you can schedule to post. Continue this process until you have a rolling 90 days' worth of content prepared. This is the best way to stay consistent and build the career in music that you want.   If all of this feels overwhelming, I want you to know I have a plan to help you. Free Live Stream: 90 Days of Music Marketing I'm hosting a free live stream called "90 Days of Music Marketing," which is a step-by-step plan specifically designed for indie artists who need help with setting all of this up. In this exclusive session, I'll be diving deep into how to build a solid foundation for consistent growth, strategic content creation and scheduling, social media distribution, and music registration. I'll also cover strategies to generate value beyond just streaming revenue and how to build multiple ways to create value as an independent musician.   Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessions   Website: mmcpod.com  

On this episode of the Music Making Sense Podcast, I want to talk about chasing that big record deal and why it might actually be what's holding you back. The truth is, most independent artists don't actually need a record label anymore; what they really need is a marketing agency. I'll explain how record labels have changed, why a deal might not be the dream you think it is, and what a marketing agency can do to help you build a real, sustainable career.   The Harsh Realities of a Record Label Deal: While a record advance and industry connections might sound great, they come with a huge price tag. When you sign with a label, you face a significant loss of creative control; they can dictate what music you make, how you look, and even who you work with. Furthermore, the advance you receive is not free money—it’s an advance against your future royalties and earnings. You have to pay back every penny of the advance, plus all of their expenses like recording, touring, and marketing costs. This means you might not see a single dime in royalties for years, or even ever, and you’ll be locked into a restrictive long-term contract.   Why a Marketing Agency is the Modern Solution: Unlike a traditional label, a marketing agency focuses on one thing: getting your music heard by the right people and building a sustainable fan base. They don't want to own your masters or dictate your creative vision. Instead, they charge a flat fee for their services, with no restrictive contracts or strings attached. A marketing agency serves as a strategic partner, handling things like social media strategy, running targeted ad campaigns, building your email list, playlist pitching, and PR outreach. They can also help define your brand and leverage data to optimize your efforts for maximum impact. The best part? You retain 100% ownership and creative control of your music.   The Importance of Building Your Foundation First: Before you hire a marketing agency, it's crucial to understand that it is not a magic bullet. An agency's job is to amplify what you're already doing, not build something from zero. You must first have a foundation of good music, organic engagement, and a growing buzz. To build this foundation, you need to have a solid plan in place and be working at least 90 days in advance, just like the "big dogs" in the industry do. If you are consistently releasing good music, engaging with your audience, and seeing organic growth, then investing in a marketing agency is your best bet for success.   I want to emphasize that a marketing agency works best when you already have some momentum going, as they are there to amplify your efforts and take you to the next level. Empower yourself and build your own path on your own terms.   ***Free Live Stream: 90 Days of Music Marketing***If you're still trying to do everything DIY and don't have a solid plan yet, I have something for you. I'm hosting a free live stream called "90 Days of Music Marketing," designed as a step-by-step plan for indie artists who need help building that solid foundation. In this exclusive session, I will cover building your foundation for consistent growth, strategic content creation and scheduling, social media distribution, music registration, and monetization strategies. Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessions For all things MMC Pod, head to mmcpod.com

On this episode of the Music Making Sense Podcast, I challenge the common belief that one viral moment or hit song is all it takes for real success as an independent artist. I argue that the "lottery mindset" is a complete trap and that real, sustainable success demands a solid business and marketing plan at all times. I'll outline three key steps you need to have in place before you even think about going viral.   Step 1: Get Your Business in Order: Your music needs a proper business setup. This means having a full business entity like an LLC, a dedicated business bank account, and all the necessary legal and tax documents for your state and country. All your music must also be properly registered with agencies like the MLC, Harry Fox, and SoundExchange. When it comes to a Performing Rights Organization (PRO), you should choose either ASCAP or BMI, but not both. For help with this process in the United States, I recommend the Small Business Administration website for your state, which offers free resources.   Step 2: Build a Back Catalog and Consistent Release Schedule: If you have a viral moment with only a couple of songs out, fans will quickly get tired of the limited amount of music you have. To avoid this, you need a back catalog with dozens of songs for constant entertainment. In addition to a solid back catalog, you must have a consistent release schedule, releasing at least one new song every month and one to two bigger projects like an EP or full album each year. This provides the consistent content needed to build a sustainable career.   Step 3: Create Consistent, Engaging Video Content: The third step is to have a consistent flow of entertaining and engaging long and short-form video content. You should post four long-form videos per month on platforms like YouTube. Each of those videos should then be "chopped" into at least five short-form clips for other platforms. These videos should be a mix of music videos, music-related videos, and lifestyle videos. When creating short-form clips, make sure your titles and descriptions are interest-based and entertaining, not salesy. I have four free AI scripts on my website to help with this.   Without this solid foundation, a viral moment is nothing more than 15 seconds of fame. This framework is designed to help you build a real, long-lasting career as an independent artist.   ***Free Live Stream: 90 Days of Music Marketing*** I'm hosting a free live stream called "90 Days of Music Marketing," designed as a step-by-step plan for indie artists who need help with setting all of this up. In this exclusive session, I will cover understanding the music marketing landscape, defining your unique artist brand, building a 90-day marketing blueprint for consistent releases, and monetization strategies that go beyond streaming revenue. Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessions   For all things MMC Pod, head to mmcpod.com

Are you an independent artist trying to grow your music career with cover songs? Stop wasting your time! Most artists use covers wrong and end up getting washed away instead of riding the wave. In today's hyper-competitive music industry, you need a solid strategy to turn covers into a powerful tool for fan growth. In this video, I break down exactly why most cover song strategies fail and reveal the 3 essential steps you must take to make covers work for your music career. Learn how successful artists like Jimi Hendrix, Bruno Mars, and The Weeknd leveraged covers to explode their fanbases, and how you can apply those same principles. Problems Solved / Topics Covered: -The Cover Song Trap: Why simply "riding the wave" with covers often backfires for independent artists.-Strategic Cover Usage: Understanding the key difference between how major artists use covers vs. common indie mistakes.-Proper Registration: The critical importance of correctly registering your cover songs to protect your rights and collect royalties.-Ethical Distribution: Why Landr is the recommended choice for unlimited music distribution and cover song licensing.-Building Your Catalog: The necessity of having a substantial original music catalog for long-term fan growth.-Consistent Releases: My recommended frequency for putting out new music to keep your audience engaged.-Video Content for Growth: How to leverage long-form and short-form video to build connections and convert listeners into loyal fans.-The 90/10 Rule: Balancing original music with cover songs for maximum impact. Need more help with your music marketing strategy?➡️ Check out all the free and low-cost tools at: https://musicmakincentspod.com/artisttools Landr Referral Link:🔗 Get unlimited music distribution and cover song licensing with Landr: https://glnk.io/5wllp/music-makin-cents7eq Key Music Organizations: The Harry Fox Agency (HFA): https://www.harryfox.com/The Mechanical Licensing Collective (MLC): https://www.themlc.com/Songtrust: https://www.songtrust.com/BMI: https://www.bmi.com/ASCAP: https://www.ascap.com/

Is music streaming a scam or a secret weapon? In this episode of the Music Makin’ Cents Podcast, Harkos breaks down the real truth about streaming for independent artists. Yeah, streaming platforms don’t pay much, are filled with bots, and don’t give you fan emails. But guess what? It’s still one of the most powerful tools to grow your fanbase — if you know how to work the system. In this video, you’ll learn 5 strategic steps to turn streaming into a growth machine for your music career. From creating 2 versions of your songs (one with a call-to-action) to building a real fan funnel with content, YouTube, and a website — this is THE blueprint you need to stop spinning your wheels and start seeing real results. Whether you're tired of posting and praying, frustrated with no traction, or just overwhelmed by all the moving pieces — this episode gives you actionable, no-fluff advice to finally make streaming work for you instead of against you.   Previous Episode Mentioned: https://youtu.be/DevpiKRpoaA Website Course: https://apexmusicsystem.systeme.io/all-in-onembs   ✅ What you’ll learn in this video: The real pros and cons of streaming 5 steps to drive fans from streaming to your website How to create content that actually grows your fanbase Why consistent scheduling beats algorithm complaints The overlooked move that turns strangers into superfans 💥 PLUS: Harkos is offering a FREE one-on-one strategy call to build your personal music plan, with a content calendar + ChatGPT scripts included. No catch, no card. Just results. Previous Episode Mentioned: https://youtu.be/DevpiKRpoaA Website Course: https://apexmusicsystem.systeme.io/all-in-onembs 📞 Click here to schedule your free strategy session ➡️ https://www.musicmakincentspod.com/freecall 👇 Drop a comment if this helped — or even if it didn’t. Real feedback helps us all grow. 🔥 BONUS: LANDR even gives you Dolby Atmos, Shazam, Gracenote, Store Maximizer, and more—all included in the $44.99/year Distribution Pro package. Oh yeah... and if you want 20% off that already crazy low price, I got you 👉 ⁠⁠⁠https://glnk.io/5wllp/music-makin-cents⁠⁠ 🎯 No hidden fees. No nickel-and-dime nonsense. Just real distribution built for real artists.  

If you're an independent artist trying to grow your fanbase in 2025, chances are you're stuck doing the same things everyone else is doing—and wondering why nothing’s working. On this episode of the Music Makin Cents Podcast, Harkos breaks down the real reasons most indie artists fall flat when it comes to music marketing... and exactly how YOU can break the cycle. 🎯🔥 🎧 Watch this before dropping your next single. 🎙️ In this episode, Harkos reveals why cookie-cutter strategies, lazy content, and the wrong mindset are keeping you from building a real fanbase. If you’re tired of chasing views that don’t convert, this episode gives you the exact blueprint to build momentum and finally see results from your music marketing. 🔹 What You’ll Learn: ✅ Why most indie artists have the wrong approach to marketing ✅ The mindset shift that gets you real engagement ✅ How to create content that actually attracts fans ✅ What you should stop doing immediately ✅ How to build a marketing strategy that scales with your career 👉 ⁠⁠⁠https://glnk.io/5wllp/music-makin-cents⁠⁠ Use this link for 20% OFF ANY LANDR plan—whether you're just distributing music or upgrading to Studio Pro for mastering tools, samples, and next-level resources. 🎤 Harkos works with indie artists daily and is helping them ditch outdated tactics, grow a real audience, and keep 100% of their creative energy focused on what actually works. 📞 Need Personalized Help Growing Your Music Career? Book a FREE 1-on-1 Strategy Call with Harkos at ⁠⁠musicmakincentspod.com/freecall⁠ Get: ✅ A Custom Growth Plan for your fanbase ✅ A Personalized Content Calendar ✅ 4 ChatGPT Scripts for high-performing titles & descriptions Stop guessing. Start growing.

🚨 "DistroKid Is Overcharging You—Here’s Why LANDR Is a Better Deal!" 🚨 If you're an independent artist using DistroKid in 2025, you might be paying way more than you need to. With additional fees for services like Content ID, Dolby Atmos, and more, the costs can quickly add up. But there’s a better option—LANDR Distribution Pro offers these same premium services for a flat annual fee, saving you hundreds of dollars. 🎵💰 👉 ⁠https://glnk.io/5wllp/music-makin-cents⁠ Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources. In this episode of the Music Makin Cents Podcast, Harkos breaks down the hidden costs of DistroKid and explains why LANDR is a smarter choice for independent artists who want to distribute their music without breaking the bank. 🔹 The True Cost of Using DistroKid While DistroKid’s base plan starts at $22.99/year, extra services can significantly increase your yearly expenses: ✅ Content ID (YouTube + TikTok) – $4.95/song/year ✅ Dolby Atmos (High-Quality Audio) – $27/song ✅ Store Maximizer – $7.95/year ✅ Discovery Pack (Shazam & Others) – $0.99/song/year If you release 12 songs a year, these add-ons could cost: $60/year for Content ID $360/year for Dolby Atmos Total: $540+/year by Year 3 These costs increase every year as fees are charged annually per song—which means the more you release, the more you pay. 🔹 Why LANDR Distribution Pro Is the Better Choice For $45/year, LANDR Distribution Pro includes all the essential features DistroKid charges extra for—without the recurring fees: ✅ Unlimited Music Releases with 100% Royalties ✅ Content ID (YouTube + TikTok) – Included ✅ Dolby Atmos (High-Quality Audio) – Included ✅ Store Maximizer & Discovery Pack – Included ✅ Leave a Legacy – Keep your music online if you stop paying By switching to LANDR, you could save hundreds of dollars annually while still having access to advanced features and faster customer support—with responses in 2 business days. 🎤 Artists Are Already Making the Switch Many independent artists working with Harkos have already moved their music to LANDR using the easy import tool—transferring from DistroKid is fast and simple. 👉 Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources. ⁠https://glnk.io/5wllp/music-makin-cents⁠ 📞 Need Help Growing Your Music Career? Book a FREE 1-on-1 consultation with Harkos at ⁠musicmakincentspod.com/freecall⁠ where you’ll get: ✅ A Custom Marketing Strategy to grow your fanbase ✅ A Content Creation Calendar for consistent promotion ✅ 4 ChatGPT Scripts to generate SEO-rich titles & descriptions Start focusing your budget on promoting your music instead of paying unnecessary fees.

Independent artists, STOP wasting your time on strategies that are holding you back! Most musicians struggle to grow because they focus on the WRONG things—and it’s keeping them broke, frustrated, and invisible. In this episode of the Music Makin Cents Podcast, Harkos exposes the 3 biggest mistakes killing your career and shows you how to actually build an engaged fanbase in 2025. 🔹 Why perfectionism is ruining your progress 🔹 The biggest trap artists fall into when trying to grow 🔹 Why outdated marketing strategies DON’T work anymore 🔹 The RIGHT way to promote your music (without getting scammed) 🔹 How to build a REAL audience and turn them into super fans Too many great artists give up too soon because they don’t see results. Don’t be one of them! Watch this episode and learn how to stop struggling and start growing today! 💡 Need a REAL strategy for your music career? 🔗 Book a FREE call with Harkos: ⁠MusicMakinCentsPod.com/freecall⁠ 🎬 Watch next: ⁠https://youtu.be/s8QtYd7rh8w⁠ 🔔 Subscribe & turn on notifications so you don’t miss future episodes on music marketing, branding, and independent artist success.    

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of the Music Makin Cents Podcast, host Harkos exposes why going viral on TikTok or Instagram does NOT guarantee a fanbase—or a paycheck. If you’re serious about building a real music career, you need to hear this.   Previous Episodes Mentioned: -Why Most Music Marketing Advice is Garbage (And What Actually Works) - https://youtu.be/kyx-AknFgPU - Why Pre-Promotion is Dead - https://youtu.be/-0Jy3W9byrg   What You’ll Learn: Why viral clips DON’T build lasting success for independent artists. How short-form videos should ACTUALLY be used to grow your fanbase. The real money breakdown—why Instagram & TikTok pay next to nothing. YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music. The #1 strategy for turning strangers into loyal superfans. Key Takeaways: 1️⃣ Going viral doesn’t mean success—building a fanbase does. 2️⃣ Stop wasting time chasing trends and start creating real engagement. 3️⃣ YouTube is the #1 platform for music promotion & monetization. 4️⃣ Use Google & YouTube Ads to drive REAL growth & revenue. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW!    To cut clips, I recommend using a software called Opus. It’s easy to use and helps you get clips faster. Use my link and they’ll give you a discount. https://www.opus.pro/?via=18aa66   Work With Harkos: Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecall Get the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowt Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment! Key Moments: 0:22 – "The biggest lie about ‘going viral’ in music marketing" 1:40 – "Why viral clips don’t equal real fan growth" 2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists" 4:45 – "The best platform for real music promotion in 2025" 7:12 – "How to turn short-form videos into long-term fans" 10:08 – "The strategy I use with every artist I work with" 15:43 – "Why YouTube & Google Ads are the most effective marketing tools" 21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of the Music Makin Cents Podcast, host Harkos exposes why going viral on TikTok or Instagram does NOT guarantee a fanbase—or a paycheck. If you’re serious about building a real music career, you need to hear this. What You’ll Learn: Why viral clips DON’T build lasting success for independent artists. How short-form videos should ACTUALLY be used to grow your fanbase. The real money breakdown—why Instagram & TikTok pay next to nothing. YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music. The #1 strategy for turning strangers into loyal superfans. Key Takeaways: 1️⃣ Going viral doesn’t mean success—building a fanbase does. 2️⃣ Stop wasting time chasing trends and start creating real engagement. 3️⃣ YouTube is the #1 platform for music promotion & monetization. 4️⃣ Use Google & YouTube Ads to drive REAL growth & revenue. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! Work With Harkos: Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecall Get the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowt Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment! Key Moments: 0:22 – "The biggest lie about ‘going viral’ in music marketing" 1:40 – "Why viral clips don’t equal real fan growth" 2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists" 4:45 – "The best platform for real music promotion in 2025" 7:12 – "How to turn short-form videos into long-term fans" 10:08 – "The strategy I use with every artist I work with" 15:43 – "Why YouTube & Google Ads are the most effective marketing tools" 21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"

🚨 STOP Wasting Money on Spotify Promotion! 🚨 In this episode of the Music Makin Cents Podcast, host Harkos exposes the biggest lies independent artists believe about Spotify and why it's sabotaging your music career. If you're serious about growing real fans and making money from your music, you NEED to hear this. 💡 What You’ll Learn: Why Spotify is NOT the best platform for artists (and what to focus on instead). How YouTube pays 3x more per stream than Spotify (and is safer from fake streams). The playlist scam tricking indie artists into wasting money. Why running ads on YouTube + Google ads is the BEST music promotion strategy. The #1 mistake independent artists make that keeps them from growing. 🌟 Key Takeaways:1️⃣ Stop chasing empty Spotify streams—they don’t build real fans!2️⃣ Use YouTube & YouTube Music to maximize earnings and visibility.3️⃣ Create entertaining, engaging videos (not static images) to grow your audience.4️⃣ Run smart ad campaigns on Google & YouTube for REAL results.5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! 📣 Work With Harkos:💰 Want real growth? Book a FREE 1-on-1 call with Harkos and get a custom strategy: musicmakincentspod.com/freecall🎓 Take the Music Business System Course to build a fanbase that actually PAYS YOU: musicmakincentspod.com/fangrowth ✅ Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment!

Tired of falling for “get 1,000 fans in 30 days” schemes that leave you disappointed? In this episode of the Music Makin Cents Podcast, host Harkos exposes the myths behind quick-fix fan-building strategies and shows you the REAL path to building a loyal fan base. This is the guide for independent artists who want sustainable success without sacrificing integrity. What You’ll Learn: The fan vs. follower distinction and why most "experts" don’t get it. Why short-term gimmicks like trend-jacking and hashtag spam won’t grow real fans. The truth about the fan journey: From strangers to superfans. How to use entertaining, engaging content and ads to multiply your reach. The secret to building your music business system for lasting success. Key Takeaways: How to grow 1,000 real fans in 3-6 months using the 10% Rule. Proven content strategies to attract strangers and convert them into superfans. Step-by-step: Setting up a music business system that costs less than $25/year. Work With Harkos Want personalized help? Book a FREE call to discuss your strategy and get a tailored plan for success. Prefer DIY? Check out the Music Business System Course and learn how to grow your fan base step by step. Ready to stop wasting time on fake strategies and start building real connections? Click below for free resources and exclusive insights. Links: FREE Strategy Call: https://fight4freedomprodu.wixsite.com/mmcpod/free-call Music Business System Course: https://apexmusicsystem.systeme.io/all-in-onembs Subscribe for weekly episodes and leave your questions in the comments—Harkos responds to every comment!

Are you hustling backwards as an independent artist? In this episode of the Music Makin Cents Podcast, hosted by Harkos, he uncovers why spending $700+ on music video production without a solid marketing plan is sabotaging your career. Learn how to flip the script and grow your fan base while saving money! What You’ll Discover: Why blowing your budget on “industry-quality” music videos doesn’t guarantee success. The simple formula: Keep production costs low and redirect funds into strategic advertising campaigns. Game-changing DIY tips to create quality videos for less than $300. How to use YouTube, Google, and social media ads to exponentially grow your audience. Why video content is the currency of the modern music industry and how to maximize its potential. Proven Strategies for Independent Artists: Leveraging low-budget video production for massive ROI. Building an authentic fan base with lifestyle-focused content. Monetizing your music through streaming, merchandise, and insider programs. Avoiding common traps like spammy DMs and overpriced productions. Work With Harkos: Full Marketing Strategy + Ads: Get expert help managing ads and creating a growth plan for just $100/month (plus your ad budget). DIY Coaching: Learn to run your own campaigns in 2-3 sessions for $300.   Stop wasting money and start seeing results! Book a FREE call with Harkos to discuss your strategy: harkos@musicmakincentspod.com Don’t forget to subscribe for weekly tips on growing your music career. Questions? Drop them below—Harkos replies to every comment!  

This episode exposes the harsh truth behind the "support local music" mindset and why it’s holding you back as an artist in 2025. If you're an indie musician searching for actionable strategies to grow your fan base and take your career global, you're in the right place. 💡 What You'll Learn: Why guilting people into supporting local music is a dead-end tactic. The secret to growing a genuine fan base through real connections and killer content. How to leverage social media, AI, and music business systems to thrive in the modern industry. The difference between being a musical artist and a scam artist—and how to avoid the pitfalls. Proven steps to monetize your music and live the artist lifestyle without breaking the bank. 🌐 Key Takeaways for 2025: The power of video content and why "shorts" are the future. Why platforms like YouTube Music and Apple Music are your best allies. How to build a complete music business system for less than $25/year. Don’t just survive—thrive! Stop relying on outdated strategies and start creating the life you’ve always dreamed of as a musician. 🎸 Ready to level up? Watch now and take the first step towards building your music empire! 🛠 Resources Mentioned: All-In-One Music Business System Course: Learn how to set up your own business system for as low as $25/year! Click here: Get A Music Business System Live Music & Marketing Reviews: Join us every Wednesday at 10 PM ET on YouTube. Subscribe for more music marketing wisdom, and leave your questions below—Harkos always replies (no fire emojis here)! 👇

Are you sabotaging your music career with fake features, fake streams, or fake social media followers? In this episode of the Music Makin Cents Podcast, Harkos exposes the biggest mistakes holding indie artists back and shares a proven three-step strategy to build real success in the music industry. Discover why fake strategies not only fail to create growth but can also destroy your credibility, making it impossible to gain genuine fans. Harkos explains how to stop faking it and start building a loyal fan base through consistent, engaging content, strategic ads, and a fully functioning music business system that works for you. Episode on Fake Features: https://youtu.be/ClCrpb22-kI   Free Merch Store Tutorial: https://apexmusicsystem.systeme.io/c1fbd4df In this episode, you’ll learn: Why fake features, streams, and followers harm your career. How to create entertaining and engaging content that builds your brand. The power of using strategic ads to grow your reach and gain real fans. Why a music business system is critical for turning listeners into superfans. A step-by-step guide to setting up your music business system for as little as $25 a year. Key Moments: 00:01 - What are the biggest mistakes indie artists make in their music careers? 06:30 - Why are fake features more harmful than helpful? 11:45 - How do fake streams damage your credibility on Spotify? 17:20 - What are "stream teams," and why should you avoid them? 24:00 - How does fake engagement hurt your social media growth? 28:35 - What’s the three-step formula for building real success in the music industry? 36:15 - How can you create a music business system for just $25 a year? 45:10 - Why does consistency matter more than perfection in content creation? Start Building Real Success Today! Don’t let fake strategies ruin your music career. Learn how to set up your own music business system with the All-in-One Music Business System Course! Watch a free preview on how to build your merch store at ⁠Apex Music System⁠—no credit card or email required. https://apexmusicsystem.systeme.io/c1fbd4df #MusicMarketing #IndieArtistSuccess #GrowYourFanbase #StopFakeStreams #MusicBusinessSystem #ApexMusicSystem #IndependentArtists #DIYMusician #RealMusicFans #EngagingContent #SpotifyStreams #SocialMediaForMusicians #FakeFollowers #ArtistGrowth #MusicPromoTips #ContentCreation #IndieArtistLife #MusicBranding #BuildingSuperfans #MusicBusinessTips #StopFakingIt #CreateConsistentContent #RealStreams #RealFans #StrategicAds #IndependentMusicCareer #MusicMarketingStrategies #FanEngagement #MusicMakinCentsPodcast

Think buying a feature from a big-name artist is the shortcut to success? Think again. In this episode of the Music Makin Cents Podcast, Harkos pulls back the curtain on the shady world of fake features, exposing why these “opportunities” are nothing but scams hurting indie artists. From fake music videos to recycled beats sold to thousands of unsuspecting artists, Harkos explains how these tactics damage your credibility, alienate fans, and waste your resources. Instead of faking it till you make it, he lays out three proven steps to grow a real audience, build lasting connections, and attract genuine collaborations. In this episode, you’ll learn: Why fake features fail to deliver the growth or cosign you’re hoping for. How to recognize and avoid scams from producers and big-name artists. The three essential steps to building a real audience: engaging content, targeted ads, and a music business system. Why a music business system (not just a website) is critical for turning followers into superfans. How to create a low-cost, fully functional system to sell your music, merch, and more. Key Moments: 00:01 - Why are fake features becoming so common in the indie music scene? 02:25 - What makes a real feature different from a fake one? 06:50 - How do big-name artists and producers profit from this scam? 12:15 - Why are real music videos a sign of legitimacy? 18:30 - What should artists focus on instead of fake features? 21:10 - How can consistent, engaging content help you grow a genuine fanbase? 27:40 - Why is a music business system essential for indie success? Stop Faking It, Start Building Real Success! Avoid the traps of fake strategies and take control of your music career. Head to Apex Music System to learn more about the All-in-One Music Business System Course. Watch a free preview module on setting up your merch store—no email or credit card required! Get started today and unlock the tools to build a fanbase, sell your music, and grow your career—all for as little as $25 a year. #IndieArtistSuccess #MusicMarketing #GrowYourFanbase #RealFeatures #MusicBusinessSystem #IndieMusicTips #FakeFeatures #StopScams #EngageYourFans #DIYMusician #ArtistMarketing #MusicPromotion #BuildYourBrand #StreamingTips #ApexMusicSystem #MusicMakingCentsPodcast #IndieArtistLife #MusicMarketingPlan #Superfans #RealArtistGrowth #EmailMarketingForMusicians #ContentCreationTips #MusicMerch #FanEngagement #NoFakeFeatures #ArtistCredibility #MusicianSuccess Listen now and stop wasting time on shortcuts that only set you back—build real success with the Music Makin Cents Podcast!

What’s your streaming wrap-up post really doing for your career? In this episode, Harkos dives into the trend of artists sharing their yearly streaming numbers and why it’s a marketing misstep in today’s digital age. He breaks down the psychology behind social proof, explains why streaming platforms and social media are promotional—not sales—tools, and delivers a roadmap for building a true fanbase. Spoiler: It all starts with ditching vanity metrics and focusing on direct email communication, authentic branding, and a solid website strategy. From understanding algorithms to crafting an affordable website for just $25 a year, Harkos unpacks how independent artists can stop spinning their wheels and start making real connections that lead to sales, superfans, and sustainable income. Whether you’re just starting out or looking to take control of your career, this episode is packed with actionable advice to help you succeed as a DIY artist. Watch a Free Module From The Course: https://apexmusicsystem.systeme.io/c1fbd4df Resources Connect with Harkos: Website: ⁠www.musicmakincentspod.com⁠ Submit music for WTF Wednesday reviews: ⁠www.musicmakincentspod.com⁠ Affordable website course: ⁠www.apexmusicsystem.com⁠   In this episode, you’ll learn: Why posting your streaming numbers won’t attract new fans—and what to do instead. The importance of email communication and how to turn casual listeners into superfans. How to create a website for just $25/year and leverage it for direct sales and fan engagement. Why algorithms reward authentic content and how to use them to your advantage. A practical guide to using ads and micro-content for organic growth and algorithm activation.   Key Questions / Moments: 00:00 – Why is sharing your year-end streaming numbers a mistake? 01:09 – What does “social proof” mean, and why doesn’t it work anymore? 03:08 – Why is social media for strangers and email for fans? 05:13 – How do social media algorithms actually work? 09:15 – What’s the difference between marketing and sales platforms? 13:48 – What’s the ultimate goal of a strong artist marketing strategy? 20:04 – Why do bots, stream teams, and fake playlists backfire? 27:11 – How can giving away free downloads boost your email list? 33:12 – How can you set up a fully functioning website for $25/year? #IndieArtistTips #MusicMarketing #FanBuilding #StreamingTips #MusicBusiness101 #DIYMusician #IndependentArtist #EmailMarketingForArtists #SocialMediaStrategy #MusicPromotion2024 #SpotifyTips #AppleMusicPromotion #AffordableWebsites #BuildYourFanbase #RealFansRealIncome #MusicAlgorithms #StopFakeStreams #MusicBranding #SocialProofMyth #FanEngagement #IndieMusicPromotion #ArtistSuccess #StreamingStrategy #MakeMoneyWithMusic #MusicEntrepreneurship #MusicMarketingStrategies #SuperFans #WebsiteForArtists #EmailMarketingTips #FanJourney #StopPostingNumbers #RealConnections #MusicLifeHacks #MusicianAdvice #GrowYourMusic #DigitalMusicMarketing #RealArtistGrowth #StreamingRoyalties #AuthenticMusicPromotion #CreativeMarketingForMusicians #HowToDIYMusic

Ever heard industry experts say, “Don’t release music during November and December”? On this episode of the Music Makin Cents Podcast, Harkos is here to debunk that 90% nonsense and show you why the holiday season is actually the perfect time for indie artists to make their mark. People are always consuming music—whether they’re shopping, cooking, or traveling—so why not be the artist they discover during these moments? Harkos dives into the strategy behind being a 10%-er, someone who stands out in the music industry by innovating and breaking the mold. With three powerful tactics—creating engaging content, running strategic ads, and mastering email communication—you’ll learn how to turn distracted holiday shoppers into dedicated superfans. Whether you’re just starting out or looking to maximize your efforts, this episode is packed with actionable insights.   Previous Episodes Mentioned: https://youtu.be/H6Q8FDwgtcI   Resources: Connect with Harkos: Website: ⁠www.musicmakincentspod.com⁠ Free TikTok Style Music Videos Course: ⁠www.apexmusicsystem.com⁠ Join the Apex Music System: ⁠www.apexmusicsystem.com⁠ In this episode, you will learn: Why November and December are prime opportunities for music releases. How to use the "10% rule" to innovate and stand out as an indie artist. The importance of non-salesy, engaging content on social media to attract new fans. How to run ads that actually work (and don’t waste your budget). Why email communication builds deeper connections than social media. A detailed breakdown of the fan journey and how to move strangers into superfans.   Key Moments: 00:01 - Why does the industry discourage holiday music releases? 02:30 - How do you become a 10%-er in the music business? 05:50 - What kind of content should artists create to stand out? 11:45 - Why is engaging with comments crucial for building your fanbase? 18:00 - How do strategic ads amplify your reach? 24:10 - What is email direct communication, and how can it grow your fanbase? 33:30 - How can polls and engagement deepen fan loyalty? 40:00 - Why holiday distractions are actually opportunities for indie artists. #MusicMarketing #IndieArtists #GrowYourFanbase #HolidayMusicStrategy #IndependentMusician #FanEngagement #ApexMusicSystem #EmailMarketingForMusicians #SocialMediaTips #ContentStrategy #MusicIndustryTips #IndieMusicMarketing #MusicPromotion #Superfans #BrandBuilding #TikTokStyleVideos #IndependentArtistSuccess #BlackFridayForArtists #MarketingForMusicians #MusicMarketingPlan #StreamingStrategy #ArtistDevelopment #YouTubeForArtists #BuildYourBrand #EngageYourFans #ContentCreationForArtists #MusicBusinessTips #DigitalMarketingForMusicians #HolidayMusicReleases #FanLoyalty #ArtistBranding #IndieArtistGrowth #EmailCommunication #SocialMediaEngagement

Are Black Friday sales really worth it for indie artists? In this episode of the Music Makin Cents Podcast, Harkos tackles the popular holiday sales season, revealing why typical sales tactics might not be right for musicians. While other marketers suggest running discounts to boost sales, Harkos shares a smarter approach—one that doesn’t rely on fans buying music directly, but instead helps build a loyal fan base primed for future engagement. Harkos breaks down his three-step holiday strategy for independent artists, focusing on effective ways to draw in new listeners, convert them to loyal fans, and maximize holiday sales without getting lost in the seasonal noise. Discover how to engage potential fans on social media, utilize email lists for true connection, and strategically plan sales that resonate with your most dedicated listeners. Previous Episodes Mentioned: https://youtu.be/M6hrPtVI_PY Resources: Connect with Harkos: www.apexmusicsystem.com In this episode, you will learn: Why traditional Black Friday sales might not be effective for musicians and how to build holiday sales around true fans. How social media engagement can bring in new listeners and lead them to your inner circle. The importance of email marketing to foster a deeper connection and increase sales potential. Ways to turn casual listeners into superfans who support your music long-term. A unique three-step holiday sales strategy that includes free music downloads and merchandise deals for loyal fans. Key Moments: 00:01 - Why don’t Black Friday sales work for selling music? 01:10 - How can indie artists stand out during holiday sales? 05:25 - What’s the role of email marketing for musicians? 10:16 - How do you convert strangers into superfans through content? 15:32 - Why is giving away free downloads valuable for fan engagement? 21:50 - What should you avoid when promoting on social media? 25:15 - How can email strategy improve your holiday sales? 31:00 - When should you introduce exclusive holiday merchandise? #IndieArtistMarketing #MusicMarketing #IndependentMusician #FanEngagement #HolidaySales #BlackFridayForArtists #MusicPromotion #BuildYourBrand #ApexMusicSystem #GrowYourFanbase #EmailMarketingForMusicians #HolidayMerchandise #ConvertListenersToFans #StreamingStrategy #YouTubeForMusicians #MarketingTips #SpotifyPromotion #ArtistMerchandise #MusicBranding #FanGrowth #EngagementStrategy #DIYMusician #ArtistMarketingTips #SocialMediaForMusicians #MarketingForIndieArtists #MusicBusiness #IncreaseMusicSales #DigitalMarketing #EmailStrategy #BuildingLoyalFans #MusicIndustryInsights #SmartHolidaySales #MaximizeMusicSales #BoostYourBrand #FanConnection #HolidaySalesTips #MusicPromotionTips #MusicMarketingPlan #GrowAsAMusician