On this episode of the Music Makin Cents Podcast, I'm diving into why chasing a spot on a reaction channel is a waste of your time and money. I’ve seen independent artists spend countless hours sending their music to these live streams. The truth is, these channels are not watched by real music fans and will never lead to a sustainable career. Instead, I'll show you how to use social media to build a real fan base and an ecosystem of people who genuinely connect with your music.   Step 1: Build Brand Solidarity Across All Platforms I’ve seen a lot of independent artists have different usernames and handles on every social media platform, which makes it hard for people to find you online. To fix this, you need to have brand solidarity, which means your username, handle, bio, profile picture, and content are all consistent across every platform. You don't need to spend hours on every platform every day; simply copy and paste your posts to all your profiles and check comments once or twice a week. This simple strategy helps you grow your overall reach and build a real fan base.   Step 2: Be Entertaining and Engaging As an independent artist, your primary job is to entertain. Don't post content that looks like an ad with salesy phrases like "out now" or "buy now". People see thousands of ads daily and will just swipe past. Instead, your content should be entertaining and engaging, showcasing your music and unique lifestyle. When you entertain people, they will voluntarily support you, becoming fans and super fans who will stream your music, visit your website, and buy your merchandise.   Step 3: Be Consistent by Planning Ahead The only way to be consistent with your social media content and new music releases is to plan ahead. This means working at least 90 days in advance with all your content. To get started, take a day or two each week to create as much content as you can, but don't post it right away. After a couple of weeks, you will have 30 days' worth of content that you can schedule to post. Continue this process until you have a rolling 90 days' worth of content prepared. This is the best way to stay consistent and build the career in music that you want.   If all of this feels overwhelming, I want you to know I have a plan to help you. Free Live Stream: 90 Days of Music Marketing I'm hosting a free live stream called "90 Days of Music Marketing," which is a step-by-step plan specifically designed for indie artists who need help with setting all of this up. In this exclusive session, I'll be diving deep into how to build a solid foundation for consistent growth, strategic content creation and scheduling, social media distribution, and music registration. I'll also cover strategies to generate value beyond just streaming revenue and how to build multiple ways to create value as an independent musician.   Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessions   Website: mmcpod.com