"Victoria, why is no one visiting my small business website? I paid a lot of money for it!" In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think, but we have a great time explaining it to you.

Season 2, Episode 1. On being liked and found online – Just EEAT it I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: "Do they like me or not?" What I think about other people's thoughts about me. Why I don't think AI is the best at giving you the answers you need. What if you're concerned about being seen? How I feel about having my face on the internet in 2025.

After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back.

If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress the platform to use now? Why or why not?

After having worked with Meta ads for a few years, I've come to understand what's possible and what isn't. In this episode, I'll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back.

If you’re the same as every other therapist, how will I know you’re for me? This is an important lesson, combined with personal experience about client attraction. I’ll tell you about how differentiation can help you attract more clients to your mental health practice. So sure, I could tell you how to attract therapy clients, but what if you knew how to attract the right ones?

Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I used Facebook ads and SEO in some very unconventional ways to grow this event from under 200 attendees to over 500.

If you’ve ever been unsure about what you need before you approach a web designer, this is a good place to start! In this 7 minute podcast episode, I go through some essentials I recommend before starting a website.

Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your time or money.

Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it!

Hiring a freelance web designer? It’s a bit of an overwhelming thought. Here are some unexpected things I’ve learned over the years in freelance and agency work. And these unexpected lessons have nothing to do with tech, and all to do with making hiring me easier for you. If you’ve been circling around the idea of hiring someone to help with your website, but feeling stuck, this is for you.

<p>🚨 <em><strong>Attention:</strong></em><em> This will be my last upload to Spotify and Apple Podcasts. If you want to keep listening, please ensure you </em><a href="https://www.youtube.com/@loukozdigitalmarketer" target="_blank" rel="noopener noreferer"><em>follow me on YouTube</em></a><em>. Thanks.</em></p><p><strong>In this conversation, Chrissy and I go over:</strong></p><ul><li>Quality of life adjustments you can make so that your emails are more appreciated.</li><li>The dire consequences of your email not “hitting the mark” and getting marked as spam.</li><li>Should your lead magnet be a quiz or a course? (We unpack why this doesn’t matter, and what to focus on instead.)</li><li>Practical advice you can use when you don’t know what lead magnet you should have.</li><li>If so-and-so’s free course has a dozen emails, does that mean yours should too? (We also unpack why this doesn’t matter, and what to focus on instead.)</li><li>How to decide when you should outsource your email marketing.</li><li>Replying to emails at 10pm? No problem! Chrissy and I respect different neruotypes in our businesses.</li><li>Step-by-step: How to build your lead magnet if you want one, but don’t want to get overwhelmed or stuck.</li><li>Why you shouldn’t be afraid of failure.</li><li>Why it&#39;s good to study other people&#39;s lead magnets... but bad to get caught up in comparison.</li><li>How owning your “past failings” or “revisions” can be your lead’s magnet superpower.</li><li>Why your lead magnet doesn’t have to be “whatever the hottest thing is right now”.</li><li>Brand guidelines — a missing piece that may prevent you from figuring out which lead magnet to make.</li></ul><p><br></p>

<p>Have you been asking yourself, &quot;why isn&#39;t my website working?&quot; Look, I&#39;ll level with ya: There are several things business owners don&#39;t get told about owning a website. I&#39;m going to share three with you in this episode, and how we can avoid issues. One of these issues can completely prevent customers from contacting you! 😱 Stick around and enjoy. I hope you find this episode insightful.</p><p>Also, <a href="https://youtu.be/2NoD8BmNydg" target="_blank" rel="noopener noreferer">here&#39;s a video about why I (probably) won&#39;t do paid ads for you</a>.</p>

<p>If you want to get help with SEO, but feeling worried about scams, this is for you! In this episode, I go over some red flags to look for - and what the alternative looks like. Get educated. Spend your marketing dollars wisely. <a href="https://loukoz.com/seo-first-steps/" target="_blank" rel="noopener noreferer">Grab SEO First Steps here.</a></p>

<p>To my surprise... We don&#39;t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram. A Berlin-based SEO consultant about how SEO works in 2025, and what to look out for in the future.</p>

<p>How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage.</p>

<p>What does the future of art and AI really look like for working creatives? In this episode, two creative minds sit down to chat about everything from live event illustration to AI and creative jobs, and how the rise of automation is reshaping creative work in the digital age.</p><p>We also dive into the realities of networking for creatives, especially when you&#39;re an introvert. Whether you&#39;re navigating introvert creative networking, exploring your freelance artist future, or simply wondering how AI affects artists, this conversation offers honest insights and encouragement.</p><p>If you&#39;re building a creative career in the <a href="https://loukoz.com/tag/ai/">age of AI</a> and looking for real talk—not hype—this one’s for you.</p>

<p>Is your web developer frustrating you? Is this a normal thing to expect when embarking on a website project? Whether you&#39;re hiring your first web designer or planning a website refresh, this episode will help you feel more prepared, ask the right questions, and avoid common pitfalls.</p><p>Here&#39;s what&#39;s going on, why, and what you can do to minimise stress and ensure a smooth project.</p><p><strong>What you&#39;ll learn: </strong></p><ul><li>Why your website might not look how you expected—and how to fix it</li><li>The hidden work that comes after launch</li><li>Tips to make the process smoother from start to finish</li></ul><p><br></p><p>Perfect for: Small business owners, solo entrepreneurs, and anyone <a href="https://loukoz.com/web-designer-melbourne/">hiring a web developer</a> for the first time.</p>

<p>In this episode, Cat Doyle answers questions about email automation and consent-based marketing. Do you get stuck wondering how many emails to send? Or whether to do a quiz or a PDF? We got you!</p>

<p>If you build it, they won&#39;t come! 🙁 Here&#39;s why... You need to proactively promote yourself and your website. There&#39;s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That&#39;s not true! If you stop advertising, your website traffic will dry up!</p>