Season 2, Episode 1. On being liked and found online – Just EEAT it I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: "Do they like me or not?" What I think about other people's thoughts about me. Why I don't think AI is the best at giving you the answers you need. What if you're concerned about being seen? How I feel about having my face on the internet in 2025.