This is part two of my mini-series on the true cost of alcohol-free drinks. Last week, we pulled back the curtain on the industry economics — from research and development to supermarket shelf space. This week, I’m shifting the focus to you as the drinker. Yes, an AF pint might cost the same as a full-strength one, but what about the money saved on late-night taxis, hangover takeaways, or rounds of shots? Beyond that, I dig into the personal costs: lost sleep, low mood, missed workouts,...
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