Think you're a solo agent? Think again—your success depends on the team you build around you. Chris Cook draws a brilliant parallel between real estate and professional baseball to drive home one powerful point: even the greatest players can't win alone. From broker managers and accountability coaches to CRM specialists and mastermind groups, he outlines the roles that elevate agents from average to elite. But it’s not just about having the right people—it’s about being the right ...

“Think real estate is easy money? Think again.” Most agents don’t fail because they’re lazy. They fail because they were never taught how to actually succeed. Chris sits down with Micah Munro, a real estate coach and former team leader, to dive deep into why most new agents fail, and how a brand-new, high-accountability launch program is flipping that script. From hands-on shadowing to daily habits and real-time coaching, they break down what it really takes to start or restart a thrivi...

Ever wonder why some agents crush listing appointments while others crash and burn? In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts. They unpack why most agents fail to use scripts effectively, how internalizing your dialogues changes everything, and why chasing shiny objects won't build your business. Listen Fo...

Sometimes it’s easier to give new birth than drag around the dead”—that’s just one of the many memorable one-liners Dan Railey drops in this episode. Chris Cook sits down with his longtime mentor to discuss sales discipline, hiring the right people, overcoming objections, and keeping your energy high. Dan shares his proven “sales matrix,” why athletes make the best salespeople, and how relationships, brand, and community involvement keep the pipeline full. Packed with humor, stori...

"Want to wow your clients without even trying?" Chris Cook dives into the secret sauce behind consistent, scalable, and client-pleasing real estate operations: standard operating procedures (SOPs). From a last-minute scramble caused by not having proper systems in place to a passionate breakdown of how SOPs transform a chaotic business into a flourishing one. He shares how he segments his business, empowers his team, avoids repeated mistakes, and elevates client experiences — all ...

Is the “old school” real estate grind actually the new competitive edge? Chris Cook sits down with his business partner David Ferris to unpack the practical, high-converting strategies that helped David build a thriving real estate business—from nearly zero to authority status. Ditching expensive online leads and embracing traditional, budget-friendly methods like open houses, circle prospecting, and weekly emails, they share how authenticity, smart follow-up, and a deep understan...

What if the reason your marketing isn’t working… is because you skipped the plan? Chris Cook sits down with marketing strategist Jen Aprile Cunningham to unpack the marketing missteps real estate agents make—and how to fix them. With over 15 years of experience, Jen brings clarity to a chaotic topic, revealing why strategy must come before tactics, how consistency trumps frequency, and why specializing (not generalizing) might be the smartest move for growth. This candid and...

What if the key to success isn’t hustle, but clarity, care, and the courage to let go? Chris Cook sits down with real estate powerhouse Ken McLachlan, CEO of RE/MAX Hallmark—the largest RE/MAX brokerage in the world. With over 40 years of experience, Ken shares a refreshing take on leadership, growth, and how showing up with intention beats chasing numbers. From overcoming burnout to mastering the art of delegation, Ken unpacks how staying true to your values and surrounding...

Is your real estate business running you — or are you running it? Chris Cook sits down with Niketa Bissessar, the powerhouse operations leader behind the high-performing Michelle Fraser Team. They dive deep into how the right systems — and more importantly, the right people — can turn chaos into clarity and scale your business without breaking it. From ditching paper checklists for digital platforms to creating seamless, client-first processes, Niketa shares the playbook tha...

What if you could legally redirect your tax dollars to your family or your favorite charity—without breaking the bank or bending the rules? Chris Cook sits down with financial strategist Peter Lount to break down the essentials of tax-smart wealth protection for real estate professionals. From transitioning corporate wealth into personal assets to leveraging life insurance as a tax-exempt pipeline, Peter shares practical tools that can help agents stop leaving money on the CRA’s t...

Is your business running you, instead of the other way around? In this revealing and relatable episode of Mind Your Real Estate Business, Chris Cook sits down with Simmi Minhas to unpack what happens when success in real estate starts to consume every aspect of your life. From burnout and constant reactiveness to the hard truths about setting boundaries, Simmi opens up about her intense journey — from being trapped in the "always on" cycle to learning how to reclaim control of her...

What’s the secret to thriving in tough markets while others struggle to survive? Chris Cook sits down with realtor Patrick Gillis to explore the power of goal setting, consistency, and genuine relationships in building a thriving real estate career — even in difficult markets. Patrick candidly shares his journey from early success, through the crushing recession of the '90s, to creating his best year yet decades later. His secret? Thoughtful and persistent goal setting acros...

Ready to unlock the secret sauce of high performance in business and sport? Chris Cook connects with longtime friend and former sports psychologist Dr. Colin Guthrie for an incredibly insightful conversation about what it really takes to perform under pressure — in Olympic sailing and real estate alike. They dive into how mastering mental performance, embracing self-awareness, and letting go of control can be transformative for athletes, CEOs, and agents striving for greatness. Co...