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MIA with Damini
Damini Williams
39 episodes
1 day ago
Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.
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Marketing
Business
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All content for MIA with Damini is the property of Damini Williams and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.
Show more...
Marketing
Business
Episodes (20/39)
MIA with Damini
My 5 Business Mistakes You Should Avoid

A wise man once told me that learning from other people's mistakes is cheaper than making your own.

In this episode, I highlight 5 mistakes that held me back from success in my past businesses. I hope you learn from this and don't repeat my mistakes.


Happy listening and don't forget to share with your friends and family that have businesses.

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1 year ago
22 minutes 40 seconds

MIA with Damini
Black Friday Hack To Increase Customers

Black Friday is here - the busiest shopping and sales day in history (at least in recent years).

In this episode, let's learn about a hack you can use to turn your customers into brand ambassadors and sales agents for your business.


Happy listening and don't forget to share this with your friends and family that have businesses as well.

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1 year ago
11 minutes 59 seconds

MIA with Damini
How to Use Digital Marketing Metrics in Your Business

How do you evaluate sales in today's digtal marketing world?

In this episode, we discuss digital marketing, digital advertising and digtal sales metrics that answers this question.


Happy listening and don't forget to take notes.

Please share this episode with your business family and friends.


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2 years ago
33 minutes 57 seconds

MIA with Damini
Finding Your Next Successful Business Idea

Question 1: Is owning a business for everyone?

Question 2: Where do people find 'successful' business ideas?

Question 3: How do you go from 'business idea' to 'business reality'?

These are questions I answer in this episode where I share ways on how to uncover profitable business concepts using real-life everyday examples and stories.

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2 years ago
38 minutes 19 seconds

MIA with Damini
Digital Marketing FAQs in my new apartment...

Answering a few digital marketing questions in my new apartment: 


1. How Can I Increase My Online Presence (search engines & social media platforms)

2. What Digital Marketing Channels Should Your Business Prioritise?

 3. How Do You Measure the Effectiveness of Digital Marketing Campaigns?

 4. What Role Does Social Media Play in Business Growth?


Watch the video on YouTube here: https://www.youtube.com/watch?v=Gopc1z6RRSo

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2 years ago
38 minutes 3 seconds

MIA with Damini
6 things I will stop doing in Tinubu’s Nigeria
Every new government brings its own set of policies, agenda and ‘drama’. As a business owner/entrepreneur - these are the major things I have put a stop or a pause to immediately in this President Tinubu regime. Happy listening and don’t forget to share with your business family and friends.
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2 years ago
17 minutes 23 seconds

MIA with Damini
#3 Most Common Business Mistake Entrepreneurs Make!

We all want to be the next big business doing millions and billions in revenue but we need to look at the most common things that have held the majority of people like us back. That's what today's episode is about - the #3 common mistake I have noticed unsuccessful business owners, entrepreneurs and intrapreneurs make.

Please like and share with your business family and friends if you found it helpful.

Watch/listen to Part 1 and Part 2 of this series to know what else to stop doing and what to start doing instead to position yourself for success.

PS: Don't forget to subscribe and turn on notifications to know when my next episode is live.

If you have any questions or additions, let's meet on social media: @damini.williams

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2 years ago
9 minutes 4 seconds

MIA with Damini
#2 Most Common Business Mistake Entrepreneurs Make!

In the last video - we identified the most common mistake entrepreneurs make in this 3-part series. Now let's discuss our second most common mistakes and how to fix up.


Also, share this episode with your business owner friends and family who need to stop making this same mistake.


You can watch the video version of this podcast on my YouTube channel - MIA with Damini


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2 years ago
8 minutes 49 seconds

MIA with Damini
#1 Most Common Business Mistake Entreprenuers Make!

Business owners, entrepreneurs and intrapreneurs tend to look outward for problems and threats to their businesses. I believe they should look inward at themselves first and identify how they are stunting the growth of their business.

That's what today's podcast is about - the #1 common mistake business owners, entrepreneurs and intrapreneurs make in their businesses.


Share this episode with your business owner friends and family that need to stop making this mistake as well.


You can watch the video version of this podcast on my YouTube channel - MIA with Damini


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2 years ago
6 minutes 52 seconds

MIA with Damini
SWOT Analysis for SMEs

The SWOT analysis tool is one of the most important tools to identify key areas of success as well as areas of improvement in businesses.

Businesses have made use of market research and data to improve their processes and also reduce the threats of failure using the SWOT analysis and in this video, I share the step-by-step processes involved in carrying this analysis to help your business make smarter business decisions.

Happy listening and don't forget to share with your business family and friends. You can watch the video version of this podcast on my YouTube channel - MIA with Damini

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2 years ago
12 minutes 44 seconds

MIA with Damini
ChatGPT vs Bard - How to Use Artificial Intelligence in Your Business

Technology over the years has continued to grow and help businesses improve. In the earlier days, we used search engines to learn a lot of things online from how to do things like marketing, accounting and even packaging products and services in our business.

Now we have artificial intelligence tools that are taking things to the next level and we must ensure we position our business to take advantage of this - Happy listening and don't forget to share with your business family and friends.

You can watch the video version of this podcast on my YouTube channel - MIA with Damini

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2 years ago
16 minutes 42 seconds

MIA with Damini
Train Your Social Media Algorithm to Drive Business Growth


Let's learn how to put all the time we spend on social media to good use starting today. In this episode, I discuss in very simple to understand steps - how I have trained my social media algorithms to show me only relevant content that I can use to improve my business or work on my personal development.


You can watch the video version of this podcast on my YouTube channel - MIA with Damini

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2 years ago
9 minutes 49 seconds

MIA with Damini
5 Mistakes to Avoid as An Entrepreneur
One of the most beautiful things about life is that we all make mistakes and then learn from them and make improvements. This episode highlights the common mistakes most entrepreneurs have already made in business that you should learn from. Happy listening and go ahead to share this episode with your business friends and family.
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3 years ago
12 minutes 50 seconds

MIA with Damini
How to tackle "price increase" with customers
Inflation, price hikes on raw materials, fuel scarcity, forex issues and other external environmental factors are causing businesses to crumble around the world - which means more than 65% of the businesses that want to stay afloat and continue operating would have to increase their prices. Today's episode talks about methods to use to tell customers about an incoming price increase and how to stay profitable and not send them running to your competitors. Happy listening and don't forget to share with your business family and friends.
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3 years ago
16 minutes 36 seconds

MIA with Damini
The 5 "Don'ts" of every successful business
We spoke about the thing you should "do" to grow your business and take it to the next level last time. This episode now focuses on the things you must "never do" in your business if you want to succeed. Happy listening and please go ahead to share this with your business owner friends and family.
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3 years ago
13 minutes 45 seconds

MIA with Damini
The 5 "Do's" of a Successful Business
Businesses differ from one another but I believe they all follow certain common fundamentals as they grow and become more and more successful. In today's episode, I discuss some of those fundamentals in a part 1 of a 2 part series called - The 5 "Do's" and. "Don'ts" of a successful business. Happy listening and don't forget to share this episode with your family and friends that have businesses as well.
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3 years ago
12 minutes 35 seconds

MIA with Damini
Customer Service for Growing Businesses
One of the most common things I used to hear when I started my first business was "the customer is always right" and as a business owner I must make sure I satisfy my customers. From experience, I agree that there's some truth in this but business owners must put things in place to protect themselves and their business for the moments the customer is wrong and trust me - there will be many "customer is wrong" moments. In this episode I highlight major customer service points every growing business should put in place to build good relationships with their current and prospective customers. Happy listening and don't forget to share this episode with your family and friends that have businesses as well.
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3 years ago
14 minutes 52 seconds

MIA with Damini
How to find funding for your business
The most successful businesses all have one thing in common - Cash Flow. Businesses never survive without a continuous stream of income and in today's episode, I highlight three ways to get funding into your business that will help business growth and lead to a steady stream of income. Happy listening and feel free to share this episode with your family and friends that have businesses as well.
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3 years ago
16 minutes 41 seconds

MIA with Damini
My "3 I Strategy" to create successful marketing plans
Marketing and sales plans are "must haves" for every business out there today. They're like the captains of your business ship and must be taken very very seriously if you intend to build a successful business. In today's episode, I discuss my tried and trusted "3 I strategy" in creating marketing plans for any type of product or service based business. Happy listening and don't forget to share with your business owner friends and family.
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3 years ago
16 minutes 14 seconds

MIA with Damini
How to run a business and have a stress-free life
I don't know why we seem to always allocate the idea of running/ building a business with always being "stressful". Stress is not a good thing and too much of it can lead to serious complications physically and mentally. It is possible to build very successful businesses without being stressed and that's what I talk about in today's episode. Happy listening and welcome to the new way of building a business stress-free. Go ahead and share this episode with your business owner friends and family that also want to live stress-free 😁
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3 years ago
18 minutes 47 seconds

MIA with Damini
Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.