Ferruko tells his family´s story since 1986 in ranch "El Tinieblo" in the state of Tamaulipas, where they found a 3 ton old tahona, which was used for making Mezcal, and how they decided to bring back the tradition, first producing for self consumption and later for commercializing it. Interesting to know his father was involved in getting the Denomination of Origin for the state, being Tamaulipas the 7th of 9 to have it. His brand has crossed borders and is sold in Mexico, the US, Quebec, UK and soon in China.

Beto shares his story as Maestro Mezcalero, being the fifth generation in his family producing this spirit. The launching of Whahaka brand, the diverse kinds of Mezcal they have and his experience in growing internationally.

Andrea and Paulina share their experiences launching a new Mezcal brand in Durango, efforts to promote sustainability and women empowerment, as well as an insight on the challenges and opportunities for women in the Mezcal sector.

Jaime narrates the beginnings of their brands, the challenges of introducing the category in Mexico City, the bridge that Alipús has been for getting Mezcal produced by Maestros Mezcaleros in the Sierra of Oaxaca to the best restaurants in the world and much more.

In this episode we had a great talk with Martha about Sombra Mezcal sustainability projects, their mission and the growth opportunities and challenges for the category in 2021.