This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Emma Snowball-Robinson, APRN, founder of PURE Medical Aesthetics and PURE Evolution Academy. They chat about her incredible journey from modeling and marrying a rock star to putting herself through nursing school and founding a thriving aesthetic practice. Emma opens up about her reinvention and why “keep showing up” has been her guiding motto. Listen to hear: Emma’s path from modeling to regenerative medicine and wellness; Overcoming divorce, financial hardship and the challenges of single motherhood; How Emma rebuilt her life and launched her career in nursing; Her passion for regenerative medicine and the future of aging well; The importance of persistence and always showing up, even in difficult times; How a freak accident paused her injecting career and shifted her perspective; Her plans to give back through scholarships, community support and expanding her practice. --- Music by Ghost Score

In this special MSS edition of Medical Spa Insider, Michela Bailey sits down with AmSpa State Chapter leaders from California and Utah, recorded live at Medical Spa Show 2025! Meet California co-chair Sahar Saghezchi, of Cupertino Facial Esthetics; Utah co-chair Terri Hancock, DNP, ACNP-BC, of Bellissima Medical Aesthetic; and Utah co-chair Amanda Hopper, of St. George Med Spa. They share their excitement to reconnect at MSS and the Women in Aesthetics Leadership Conference (WALC), and the ways they are bringing their communities together through state-specific resources, networking and collaboration. Connect and collaborate with the med spas growing alongside you when you join your AmSpa State Chapter today. --- Music by Ghost Score

Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa’s Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include: Darwill’s strategic pivot to the medical aesthetics industry and insights into med spa owners’ unique needs; The three essential factors Darwill considers when identifying profitable verticals like medical spas; How direct mail campaigns proactively target ideal customers, compared to digital; Utilizing CRM-triggered automation for personalized mailers that boost bookings and retention; Identifying the most effective creative offers and frequency for med spa audiences; Strategies for tracking ROI from direct mail campaigns; Combining direct mail with digital marketing for a competitive edge. --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Dr. Christopher C. Surek, DO, FACS—board-certified plastic surgeon, internationally recognized facial anatomist, and founder and director of the Academy for Injection Anatomy (AIA)—to discuss the new AIA Alumni Reunion and Refresher course. Designed exclusively for advanced cadaver training alumni, this event offers a higher level, more intense training experience with live full face injections, layered and cross-sectional dissections, and simultaneous ultrasound assessments. Dr. Surek also talks about his new textbook, co-authored with Dr. Steven Weiner, and the power of mentorship and networking within the AIA community. Learn why building your safety community is just as essential as mastering anatomy and register for the AIA Alumni Reunion and Refresher course at americanmedspa.org/aiaalumni. --- Music by Ghost Score

In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen join Dr. Kay Durairaj, internationally recognized facial plastic surgeon and founder of Beauty by Dr. Kay live from Las Vegas at the Medical Spa Show 2025 to talk about Biohacking Beauty: The science shaping the future of biohacking and regenerative aesthetics. From GLP-1s and “Ozempic face” to collagen stimulation, exosomes, polynucleotides and peptide stacks, Dr. Kay demystifies the research-backed tools med spa professionals can use to optimize skin regeneration and enhance cellular health for their aesthetic patients. They talk about: The authentic energy of community and growth at MSS; Building the Biohacking Beauty track with credible specialists; The rise of GLP-1s in aesthetic care and why it’s here to stay; How collagen stimulators are redefining injectables post-filler fear; Top-tier peptides, exosomes and supplements that fight cell aging; Why salmon sperm is being used off-label for facial rejuvenation; How to earn trust with credentialing and educational standards; Dr. Kay’s personal wellness stack, collagen techniques and more! --- Music by Ghost Score

In this special MSS edition of Medical Spa Insider, Michela Bailey sits down with the Tennessee, Georgia and Florida state chapter leaders, recorded live at Medical Spa Show 2025! Meet Tennessee chair Courtney D. Walker, Esq., of Smiley Aesthetics; Georgia chair Martina Kolovich, NP, of Altera Aesthetix; Florida co-chair Michael Zanetti of Erasable Med Spa, and Florida secretary Adrienne Lloyd, MHA, FACHE, of Med Spa Optimization. They talk about taking a proactive approach to med spa regulations, the importance of following the rules for patient safety, the training and networking that keeps them coming back to Medical Spa Show every year, and their plans to bring med spas together to elevate the industry. Get involved at the local level when you join your State Chapter. Learn more at americanmedspa.org/state-chapters. --- Music by Ghost Score

“All medical providers just aren't taught the skills to own and operate a business successfully.” This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Mary Smiley Ford, MSN, APRN, CRNA, and Carla Pierson, DNP, MBA, RN, identical twins and co-founders of Smiley Aesthetics in Nashville, Tennessee. They explore how their mission to empower med spa providers through compliance, clinical training and business support has fueled the growth of a platform powering over 140 independent med spas. In this conversation, you will hear: How Smiley Aesthetics supports med spa owners with compliance, clinical training and business tools; Why regulatory compliance is the foundation of their franchise-like platform; The importance of structure with medical directors and prescribing protocols; How collaboration and community-building have elevated them all; The unique factor of being identical twins and how it fuels their success; How Mary’s journey highlights aesthetics as an avenue for providers in recovery; Building their dream package: a training facility, surgery center and med spa. Plans for future expansion, a men-focused med spa, and more! --- Music by Ghost Score

In this special MSS edition of Medical Spa Insider, Michela Bailey sits down with the leaders of the Texas State Chapter, recorded live at Medical Spa Show 2025! Meet Texas co-chairs S. Alexis Gordon, MD, FACS, of Renew MD Facial Aesthetics, and Celeste Cisneros, MSN, APRN, FNP-BC, of Solas Health and Wellness; and secretary Tammy Pendygraft, CLHRP, of Revive Aesthetics and Regenerative Medicine. They share what motivated them to lead, how they’re championing safe practices in medical aesthetics, and the importance of compliance education in building a safer, stronger med spa community. Make a difference in your local med spa community by joining your state chapter today. --- Music by Ghost Score

This week on the podcast, AmSpa Membership Advocacy and Engagement Coordinator, Michela Bailey, speaks with Victoria “Vicki” Senyk, MSN, AGNP-C, LE, founder of Aesthetics Temple in Northbrook, Illinois. They talk about centering patient wellbeing in this conversation that includes: How she found AmSpa’s compliance education; Teaching kids skin care with community outreach; What motivates her “make it happen” mindset; Safety first with comprehensive patient care; Regenerative skin care, her aesthetic treatments and more! --- Music by Ghost Score

This week, AmSpa President and CSO, Cathy Christensen, speaks with board-certified dermatologist Dr. Jennifer Linder, founder of Linder Health and former owner and chief scientific officer of PCA Skin. They chat about her entrepreneurship journey with skin care science, the benefits of noninflammatory chemical peels and hot topics in longevity medicine. Listen for more on: How melasma skin care sparked her entrepreneur journey; Embracing longevity medicine to target the 12 hallmarks of aging; Educating your med spa teams about the science of skin care; How to use chemical peels with your med spa treatments; Empathy as a key component of the treatment plan; What GLP1s are doing to your patients’ skin; And much more! Save the date for the Women in Aesthetics Leadership Conference, October 3 – 5, 2025 at Terranea Resort in Southern California. --- Music by Ghost Score.

This week AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Bobbi Bullock, NP-C, founder of Bobbi Bullock Medical Esthetics. They talk about how she got her start in medical aesthetics, the unique health challenge that led her to groundbreaking research on facial asymmetry, and how she builds community to grow stronger together. Listen to hear more about: How she got into aesthetic medicine from corporate health care; Going from one room in a salon to growing a fully booked business; Prosopagnosia: overcoming the challenge to detect and correct asymmetries; Identifying asymmetry in the nasolabial folds, lips, cheeks, jawline and temple; How her network saved the day when she experienced a vascular occlusion; Promoting community and collaboration with a network of med spas; And more! Hear more about Bullock’s experiences in the All-Star Injectors Panel on Friday, April 11 at Medical Spa Show. --- Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Tyler Weinberg, CEO of Aviva Aesthetics, and Dan Hosler, chairman of the board at Aviva and managing partner of DuneGlass Capital. They discuss how Aviva is implementing an innovative approach to business growth that provides med spa owners a pathway to long-term success—offering a unique alternative to traditional private equity. Learn how their model empowers growth-minded med spa owners to scale, retain control and prepare for long-term success and potential sale. This conversation includes: The reality of private equity: how it works and trade-offs for med spa owners; How Aviva’s alternative model help you grow without losing ownership or control; Key operational benefits of partnering with an MSO that supports autonomy; How Aviva’s fully aligned incentives help increase your business value; Steps to improve your financials and prepare your med spa for a sale; Building a long-term, sustainable business that attracts investors. --- Music by Ghost Score

In this Medical Spa Show speakers series, we hear from Sara Cole, AGACNP-BC, CANS, Siren Medical Spa; Chakika Williams, DNP-L, MBA/HCM, FNP-BC, PMHNP-BC, FPA, SkyRose Rejuvenation Clinic & Spa; Alexander Rivkin, MD, Westside Aesthetics; Alyssa Rapp, Empower Aesthetics; Georgia Cirese, RN, CANS, CLT, Gorgeous Aesthetic Bar; Jenna Hilton, PA-C, Vibrant Skin Bar. They share their biggest wins, lessons learned, and must-know insights for conference attendees. Don’t miss their sessions at Medical Spa Show 2025, from April 10 - 13, 2025!   Sara Cole, AGACNP-BC, CANS Saturday, April 12: 10:10 - 10:35 a.m. | The Psychology Behind Your Best Consultation Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say “No” Sunday, April 13: 11:15 - 11:45 a.m. | Addressing Lower Face Laxity Chakika Williams, DNP-L, MBA/HCM, FNP-BC, PMHNP-BC, FPA Saturday, April 12: 10:35 - 11 a.m. | Diversity in Aesthetics: All Faces Are Not Created Equal Alexander Rivkin, MD Friday, April 11: 3:50 - 4:15 p.m. | Nonsurgical Rhinoplasty: The Good, the Bad and the Ugly Alyssa Rapp Friday, April 11: 1:05 - 1:30 p.m. | Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur and Executive Georgia Cirese, RN, CANS, CLT Friday, April 11: 3:50 - 4:15 p.m. | Sell It Like a Scholar: Leveraging Knowledge as a Strategic Sales Tool Jenna Hilton, PA-C Saturday, April 12: 3:50 - 4:50 p.m. | Panel: The Worst I Ever Had: Complications and How to Overcome Them --- Music By Ghost Score

Would you learn another fine injection technique to access a patient population of 30 million? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Keetha Hanlin, RN, LME, senior clinical advisor at Methapharm, distributor of sclerosing agent Asclera. Drawing on her 20 years of experience, Hanlin discusses sclerotherapy as a treatment for spider and reticular veins in the lower extremity, and how to incorporate cosmetic vein treatment in your aesthetic practice. Listen to hear more about: Sclerotherapy vs. laser for spider and reticular veins; The “HASTI” algorithm process to screen patient candidates; Partnering with specialists to treat underlying venous disease; Potential complications of sclerotherapy and how to avoid them; How to package sclerotherapy with your membership program; When to inject, profitability, hands-on training, and more! --- Music By Ghost Score

In this Medical Spa Show speakers series, we hear from Gretchen Frieling, MD, of GfaceMD; Christal Parker, FNP-C, APRN, of Savvy Beauty and Wellness; Blakelee Paige Smith, APRN, AGPCNP-BC, NP-C, of Skin + Aesthetics; Rana Kennelly, AGNP-C, CANS, of The Confidence Bar; and Molly Bailey, PA-C, of Face Forward Aesthetics. They share their biggest wins, lessons learned, and must-know insights for conference attendees. Don’t miss their sessions at Medical Spa Show 2025, from April 10 - 13, 2025! Gretchen Frieling, MD Saturday, April 12: 9 - 10 a.m. | The Aesthetic Revolution (Things We Don't Hate): Thought Leader Nexts and Bests Saturday, April 12: 10:10 - 11 a.m. | Ultrasound Before and After Treatment: Diagnostic and Complication Mitigation Christal Parker, FNP-C, APRN Saturday, April 12: 9 - 10 a.m. | All-star Owners Panel Saturday, April 12: 10:10 - 10:35 a.m. | The Intersection of Hormone Therapy and Weight Loss: Optimizing Patient Outcomes Blakelee Paige Smith, APRN, AGPCNP-BC, NP-C Saturday, April 12: 4:25 - 4:50 p.m. | Mastering Hair Loss in Aesthetics Rana Kennelly, AGNP-C, CANS Saturday, April 12: 9 - 10 a.m. | All-star Owners Panel Saturday, April 12: 10:35 - 11 a.m. | The Art of Dissolving Hyaluronic Acid Fillers Saturday, April 12: 1:05 - 2:05 p.m. | PANEL: Perfect Partners: Medical Spa Owners and Practice Managers Molly Bailey, PA-C Saturday, April 12: 9 - 9:25 a.m. | From Lifts to Likes: Building your Aesthetic Brand on Social Media --- Music By Ghost Score

This week, AmSpa founder and CEO, Alex Thiersch, JD, speaks with Kiiyonna Jones, PhD, FNP-C, founder of Luxe Beauty and Wellness Boutique. They chat about how she uses artificial intelligence to reclaim her time and how AI automations are transforming the future of medical spas. Everybody needs to know and understand AI, Dr. Jones says—start here! How AI has been a game-changer in her business; The exact framework Dr. Jones uses to prompt ChatGPT; AI’s power to compress time for tasks, from business plans to slide decks; Addressing concerns about online data privacy with large language models; The most useful applications of AI for med spa solopreneurs; How generative AI is reshaping the med spa industry; The future of AI, superintelligence and more! Learn more about the transformative power of AI for solo aesthetic practice owners on Saturday, April 12, as Dr. Jones presents “Team AI: How Solopreneurs Can Maximize Profits and Reclaim Time With AI Systems and Automation.” Position your business for success at Medical Spa Show 2025, April 10 - 13, 2025. --- Music by Ghost Score

In this Medical Spa Show speakers series, we hear from W. Chistopher Croley, MD, of Skin & Tonic; Cary Deuber, CRNFA, CANS, of Lemmon Avenue; George Baxter-Holder, DNP, APRN, CANS, of SkinSpirit; Katie Duke, NP-BC, of KD Creative; Riley Worth, NP, of Elase Medical Spa; and Nicole Gregory of Urban You. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! W. Christopher Croley, MD Saturday, April 12: 9:35 - 10 a.m. | Beyond Binary Beauty: Elevating Transgender Care in Medical Aesthetics Saturday, April 12: 10:35 - 11 a.m. | Male and Female Facial Balancing Cary Deuber, CRNFA, CANS Saturday, April 12: 10:10 - 10:35 a.m. | "Snatched": Advanced Lower Face Filler Injection George Baxter-Holder, DNP, APRN, CANS Thursday, April 10: 12 - 4 p.m. | The AART of GAIN: Education on the Galderma Aesthetic Portfolio Friday, April 11: 9:25 - 9:40 a.m. | The Secrets to an Unbreakable Spirit Friday, April 11: 2:15 - 2:40 p.m. | Full Face Assessment Demo Sunday, April 13: 7:30 a.m. - 4 p.m. | AIA Cadaver Training Katie Duke, NP-BC Saturday, April 12: 3:50 - 4:15 p.m. | Making the Pivot: How to Find Your Authentic Path in Aesthetics and Beyond Riley Worth, NP Saturday, April 12: 5 - 5:25 p.m. | The Importance of Facial Mapping and How to Obtain a Sharp Jawline Using HA Fillers Nicole Gregory Friday, April 11: 8:55 - 9:25 a.m. | PANEL: Dangerous Practices, Devastating Consequences: A Compliance Perspective Music By Ghost Score

This week, Alex R. Thiersch, JD, speaks with Randi Boyette, PhD, CEO of Spark Medical Marketing and CMO of NewBeauty, to explore her inspiring career journey and vision for the future of the medical aesthetics industry. As Corporate Development Advisor at AmSpa, she shares her passion for elevating the industry by focusing on compliance, culture, and collaboration. Tune in to hear about making your own opportunities, maintaining a strong business culture, and why AmSpa is pivotal in shaping the industry’s future. Randi’s transition from corporate sales to medical aesthetics marketing Building a sense of community in the medical aesthetics industry The importance of compliance and ethical practice in med spas Randi’s role in AmSpa’s strategic growth and vision for the future Music By Ghost Score

In this Medical Spa Show speakers series, we hear from Kim Burke, APN, FNP-C, of Kiss Aesthetics; Julie Bass Kaplan, FNP-BC, CANS, of Disappearing Act Medical Aesthetics; Kiiyonna Jones, PhD, FNP-C, of Luxe Beauty and Wellness Boutique; Josie Tenore, MD, of Trevi Longevity & Aesthetics; and Audrey Neff, of PatientNow. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Kim Burke, APN, FNP-C Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say "No" Sunday, April 13: 10:45 - 11:15 a.m. | Facial Balancing on a Budget Julie Bass Kaplan, FNP-BC, CANS Saturday, April 12: 1:05 - 2:05 p.m. | PANEL: Perfect Partners: Medical Spa Owners and Practice Managers Saturday, April 12: 3:50 - 4:50 p.m. | Panel: The Worst I Ever Had: Complications and How to Overcome Them Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say "No" Sunday, April 13: 11:15 - 11:45 a.m. | Addressing Lower Face Laxity Kiiyonna Jones, PhD, FNP-C Saturday, April 12: 2:15 - 2:40 p.m. | Team AI: How Solopreneurs Can Maximize Profits and Reclaim Time With AI Systems and Automation Josie Tenore, MD Saturday, April 12: 9:35 - 10 a.m. | The Value of IV Services in Your Aesthetic Practice Audrey Neff Saturday, April 12: 4:25 - 4:50 p.m. | Developing High-value Membership Programs That Enhance Patient Loyalty and Practice Revenue Music By Ghost Score

What is a realistic investment from seed to success? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the financial must-knows when opening a medical spa for the first time. Their conversation includes: The unique challenges of running an aesthetic business; Hidden costs that could derail your business plan; Equipment purchasing dos and don’ts; What services to bring on based on ROI and direct costs; Predictions for the future of aesthetics and functional wellness; The latest updates on MedSpa Mobile Solutions, and more! AmSpa Members receive a complimentary Strategy Session valued at $349 for new customers. Listen to learn more about MedSpa Mobile Solutions: Innovative Mobile Med Spa Solutions: Why and How They Work Music By Ghost Score