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RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer
Medical Spa Insider
46 minutes 29 seconds
3 months ago
RealSelf’s Evolution: Minou Clark on Empowering the Modern Aesthetic Consumer
This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics.
Clark’s transition from Paris Hilton’s 11:11 Media to her first CEO role in aesthetics;
RealSelf’s evolution from a plastic surgery directory to a multifaceted consumer platform;
How social media shifted aesthetics from taboo to pop culture and self-actualization;
RealSelf’s rebrand: modern UX, aspirational design and intuitive navigation for younger users;
Launching seamless booking to remove friction and drive conversion across providers;
Supporting coexistence between med spas, plastic surgeons and cosmetic dermatologists;
RealSelf’s commitment to vetting quality providers and elevating industry standards;
Clark's vision for activism, how aesthetics changes lives, and more!
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Music by Ghost Score
