If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you’ll learn:✅ Why most devices aren’t effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won’t tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you’re tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZwFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand’s tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa’s performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group (https://skytalegroup.com/)Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He’s a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU’s Cox School of Business. When he’s not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez:https://skytalegroup.com/https://www.instagram.com/skytalegroupllc/https://www.instagram.com/ben.skytale/https://www.linkedin.com/in/g-benjamin-hernandez-385a586/Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guideIn this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what’s just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you’re managing it in-house or outsourcing to an agency.We cover:✅ Why your social strategy should focus on leads and existing patients, not just discovery✅ The content pillars that convert and retain (not just go viral)✅ Who should own the “social media hat” in your practice✅ The role of pinned posts, story highlights, and before/afters✅ A realistic platform prioritization (spoiler: Facebook and Instagram still win)✅ Common mistakes that hurt credibility and waste time✅ A weekly posting blueprint that you can actually follow✅ How to increase trust and booking conversions with the content you’re already posting✅ Why ads, not just organic, are essential for serious growthIf you’ve ever wondered what social media should actually be doing for your med spa, this episode is your no-fluff guide to making it count.For more social media advice, check out our interview with Chris Balbi: https://creators.spotify.com/pod/show/medspasuccessstrategies/episodes/Social-Media-Marketing-for-Med-Spas-Connect--Build-Loyalty--Interview-w-Chris-Balbi-e2t4t9h/a-abnc61eIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.In this episode, we cover...✅ Why many med spas struggle to justify premium pricing, and how to fix it✅ The real reason patients come back (hint: it’s not just results)✅ How to empower your team to handle discount requests and pricing objections✅ The importance of tracking both inventory and treatment data for growth✅ Why culture isn’t “low-hanging fruit” - and how it fuels retention and revenue✅ How leadership impacts burnout, team morale, and long-term success✅ Best practices for appointment times, provider consistency, and scaling without chaos✅ How to approach memberships, loyalty programs, and in-office events strategically✅ Why delegation, clear org charts, and job descriptions are crucial as you scaleThis episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.About Kirstie Jackson of AmSpa (https://americanmedspa.org/)Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.Follow Kirstie on social media:https://www.instagram.com/kirstie.aesthetics/https://www.linkedin.com/in/kirstie-jackson-5b8460a5/Learn more about the Women in Aesthetics Leadership Conference: https://americanmedspa.org/women-in-aestheticsFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.On this episode, Lauren and I break down the most effective and profitable marketing strategies for med spas in 2025 - based on what we’re seeing actually work across dozens of practices we work with every day.Whether you're just getting started or scaling past $3 million per year, this episode gives you a clear roadmap to prioritize your time, ad budget, and growth strategies.We talk about...✅ The 4 key growth phases for med spa marketing (from $0 to $3M+)✅ Why Facebook & Instagram ads are usually the smartest first investment✅ When and how to layer in Google Ads and SEO✅ The biggest mistakes med spas make with email & SMS marketing✅ Why most med spas shouldn’t be spending on SEO too early✅ What marketing tactics are overhyped (like TikTok ads and billboards)✅ How to think about omnipresence marketing when you're ready to scale✅ The importance of opportunity cost when allocating your budget✅ Our recommendations for community involvement and event sponsorships✅ Why a consistent, personality-driven organic presence still mattersDon’t miss this essential conversation on how to scale your med spa smarter, not just bigger, in 2025.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
Videos mentioned:
More Effective Meta Ads: https://youtu.be/3QC0wA8Z3VQ?si=OS3RBcMZCVS-nFzz
Better SEO For Med Spas: https://youtu.be/Q8nCUOUEv6k?si=ZJyFTH_vZpkqkT-9
If Your Med Spa is Blogging For SEO: https://youtu.be/S29i8SprH5s?si=o8uaHwMi6XzHWS9x
Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it truly takes to build a profitable, values-driven aesthetics practice while nurturing long-term patient relationships and a rockstar team. Haley shares how her clinical expertise, business acumen, and heart for mentorship have shaped her approach to marketing, hiring, device purchases, and patient experience.In this episode, we cover...✅ Haley’s journey from critical care nursing to becoming a nationally recognized injector and practice owner✅ Why authenticity and professionalism matter more than virality on social media✅ The value of clear leadership, team alignment, and having tough conversations early✅ How to create a patient experience that drives loyalty and long-term retention✅ Why your team, not automation, should be the heart of your rebooking and follow-up process✅ The importance of knowing your numbers and tracking profitability, not just revenue✅ Haley’s strategy for device purchases and service planning that keeps her practice growing without overextending✅ How quarterly content planning and branded visuals elevate her marketing✅ Tips for creating a referral-worthy practice culture built on trust and exceptional careThis episode is packed with real talk and actionable insights for anyone looking to grow a med spa that’s both patient-centered and financially strong.About Haley Wood of The Look Aesthetics (https://thelookfacialaesthetics.com/)Hailey Wood is a board-certified Women’s Health Nurse Practitioner, nationally recognized trainer, and the founder of The Look Aesthetics in Franklin, Tennessee. With 19 years of injecting experience and a reputation for delivering natural, long-lasting results, she has been featured by RealSelf as one of the Top 25 Most Loved Injectors. A passionate mentor and speaker, Hailey is known for her commitment to professionalism, team culture, and helping women become financially independent through careers in aesthetics.Haley's book recommendation: https://a.co/d/dU86miRFollow Haley on Social Media: https://www.instagram.com/haleywood_np/?hl=enhttps://www.instagram.com/_thelookaesthetics/https://www.linkedin.com/in/haley-wood-5ab12815/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This final episode is all about one of the most overlooked (but most important) topics in growing a successful practice: retention and rebooking. Attracting new clients is just one piece of the puzzle, this episode dives into what it really takes to keep them coming back.In this episode, I’ll cover:- The #1 long-term success factor for med spas (and why new leads aren’t enough)- Why patients are loyal to providers, not practices, and how to navigate that- How to retain top injectors and avoid hitting the “reset button”- Building brand loyalty with custom treatment protocols- Creating a “white glove” client experience that feels unforgettable- Key ways to master consultations without being pushy or salesy- Why education is your best sales tool- The exact rebooking phrasing that increases appointments on the spot- How online reviews impact not just new clients, but retention, tooThese strategies will help you improve lifetime value, grow recurring revenue, and build a med spa brand that clients love and stay loyal to.If you’re serious about scaling with stability and keeping your calendar full year-round, this is a must-watch!Check out the interviews mentioned in this episode:Raquel Merlini - https://youtu.be/UeWISSOLz7o?si=iljb09MuYIla1T7R
Jake Laban - https://youtu.be/KL4Ud1hqwHY?feature=sharedFollow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on demand✅ Why most owners overspend early and how to avoid it✅ When and how to expand to a second location✅ SOPs and consistency across multi-location practices✅ Structuring compensation and retention plans for injectors✅ Creating a culture that keeps providers and patients loyal✅ Legal considerations around GLP-1 compounding and compliance✅ Sara's take on discounting and the myths holding practice owners back✅ Why following the legal “gray area” could put your business at risk& More!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Sarah Shikhman of Lengea Law (https://lengealaw.com/)Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.Follow Lengea Law (https://lengealaw.com/) on social media: https://www.instagram.com/lengealaw/https://www.facebook.com/LengeaLawhttps://www.linkedin.com/company/lengea/https://www.youtube.com/@SaraShikhman1Medspa Confidential Book: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
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Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.
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This episode is all about what to do after you’ve maxed out your digital marketing budget. If you’re already running Facebook, Instagram, Google Ads, and SEO and you’re wondering what’s next, this episode is for you. We’ll walk through 9 powerful tips on how to create omnipresence for your med spa and explore powerful offline and alternative marketing strategies to keep your client acquisition growing.
In this episode, I will cover:
- Why digital ads eventually hit a ceiling (and what to do about it)
- How to use local influencers to drive real bookings
- Setting up simple systems to track influencer ROI
- The power of owned media - and how to build your own local audience
- Real-world examples of med spa marketing beyond the internet
- Creative offline strategies to stay top-of-mind in your community
- How to prioritize what comes next based on your market and services
- Why omnipresence is the next step for serious growth
- 9 proven tips to grow your med spa even after you’ve scaled online ads
These 9 tips will help you take your marketing to the next level - reaching potential clients both online and offline, and staying visible everywhere they look.
If you’re ready to go beyond the basics and dominate your local market, don’t miss this one!
Follow us on social media:
https://www.instagram.com/medspamagicmarketing/
https://www.linkedin.com/company/med-spa-magic-marketing/
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
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Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising.
You'll see exactly how underspending on ads can sabotage even the best campaigns, and why knowing your numbers is the key to unlocking consistent revenue growth.
In this video, you’ll learn:
✅ The difference between treating marketing as an expense vs. an investment
✅ How low ad spend can ruin even a high-performing campaign
✅ Real-world examples of how budget impacts profitability and growth
✅ Why a $5K/month ad budget might make you more profitable than spending less
✅ How to calculate your break-even point and cash flow timeline
✅ The long-term revenue potential of dialing in your CAC and scaling spend
✅ What to consider before scaling your ad campaigns
If you’re serious about growing your med spa and maximizing ROI, this video will help shift your mindset and give you the numbers-based strategy you need to succeed.
Follow us on social media: https://www.instagram.com/medspamagicmarketing/
https://www.linkedin.com/company/med-spa-magic-marketing/
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleStruggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 most common reasons your Meta Ads aren’t performing... and how to fix them to generate more leads, more bookings, and more revenue from your med spa advertising.In this video, you’ll learn:
✅ Why your med spa’s online positioning could be killing your ad performance
✅ How the Med Spa Selection Matrix affects your ROI
✅ What makes a new patient offer actually exciting
✅ The real cost of customer acquisition - and how $10 off can save you $60+ per client
✅ Why discounts don’t cheapen your brand (if used the right way)
✅ How to test pricing and promo variations to maximize ad performance
✅ When reputation alone isn’t enough to drive results
✅ Why your targeting and geography matter more than you think
✅ How to scale winning offers and fix low-performing campaigns
If you want to stop wasting ad dollars and start seeing real ROI, this video will give you the tools and insights to improve your Facebook and Instagram ad strategy fast.
Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media:
https://www.instagram.com/medspamagicmarketing/
https://www.linkedin.com/company/med-spa-magic-marketing/
https://www.facebook.com/MedSpaMagicMarketing/
https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost profitability and cash flow fast.In this video, you’ll learn:✅ Why body sculpting leads are often pricey, and why that’s not a bad thing✅ The real reason 95% of leads don’t convert (and what to do about it)✅ How one med spa turned $4.4K in ad spend into $15K+ in revenue✅ What a 3X+ return on ad spend actually looks like✅ Why your cost per lead is less important than you think✅ When to pause an ad… and when to push harder for profit✅ How to scale body sculpting ads to dramatically improve your cash flowIf you want to stop wasting ad budget and start building a more profitable med spa, this breakdown will show you how to spot the winners hiding in your data!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strategies your practice needs to increase search visibility, attract more qualified traffic, and set a solid foundation for long-term growth.In this episode, I will cover:- How to know if your practice is ready to invest in SEO- The most important on-page SEO strategies that actually move the needle- Why “technical SEO” might be distracting you from what matters- The real role backlinks play in ranking and how to earn high-quality ones- How to avoid keyword cannibalization (a common SEO mistake)- The Google Business Profile checklist every med spa should follow- Why most SEO blogs are a waste of time (and what to do instead)- Pro tips on link building using PR tools, review generation, and reputation signalsThis episode gives you a complete SEO blueprint - what to do now, what to avoid, and how to make sure you’re investing at the right stage of your business.Don’t miss these essential SEO insights, watch now and start improving your organic presence today!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
Here’s what to expect in this episode:
Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –
Magic Moves with Lauren Nettles –
- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.
- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.
- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.
Med Spa Owner Q&A –
Answering your most pressing questions from the med spa owners Facebook group:
- How do I break into a market with large competitors nearby?
- Should I add new services like laser hair removal if my client base is small?
- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?
Mindset Minute –
This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!
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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw
Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.tiktok.com/@medspamagicmarketing#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfwsFollow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
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A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.
In this video, you’ll learn:
✅ Why standard appointment confirmation texts can hurt your no-show rate
✅ The psychology behind “buying sensitivity” and why it matters
✅ How to avoid making clients re-decide their purchase
✅ What your texts should actually say to boost show-up rates
✅ A full breakdown of a high-converting “show-up sequence”
✅ How to use text messaging, social proof, and excitement to lock in new clients
If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.
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