Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing