Bruce and Peter challenge one of the oldest sayings in business - “the customer is always right.” They break down why blindly following that mindset can hurt your business, your team, and even your reputation. From difficult clients to boundary setting, they share when it’s time to draw the line and, yes… sometimes fire the customer.

What makes a business actually sell? In this episode, Bruce Coudrey and Peter Spinda break down the proven method that helps business owners turn an ordinary company into one that buyers compete for.

In this episode of The Meaning Business Podcast, Bruce Coudrey and Peter Spinda sit down with Carl Hartmann, serial entrepreneur and Co-Founder of Lyre’s Non-Alcoholic Spirits, to talk about innovation, disruption, and the bold idea that made sobriety cool.

Discover how to stop profit leaks and improve business performance. In this episode we share practical strategies to cut costs, boost margins, and take control of your numbers.

In this episode of, Bruce and Peter uncover the hidden costs of burnout - from subtle early warning signs, to the way it impacts decision-making, productivity, and personal relationships.

What is your biggest asset? Most people think of their house, their savings, or even their business - but in this episode, Bruce and Peter uncover the truth: your greatest asset is you. We explore what really drives value in business and life, how to protect it, and why your health, mindset, and leadership matter more than anything sitting on a balance sheet.

Bruce & Peter unpack the difference between strategy and planning, why you need both, and how monitoring keeps you on track. From adventure racing fails to fuel station turnarounds and Uber-level innovations, this chat will challenge how you approach your business decisions.

Bruce Coudrey and Peter Spinda are joined by Dave Zampech, a leading business broker and supermarket specialist from Benchmark Business Sales. With decades of hands-on experience in retail management, inventory control, and supermarket operations, Dave shares powerful strategies to help business owners boost profitability through smarter stock management.

Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, p...

Success doesn’t just happen - it’s designed. In this episode, we break down what it really means to design your own success in business. From setting intentional goals to building systems that support your vision, we’re diving into the habits, mindset, and strategies that help you take control of your own journey.

The Six P's - a powerful framework every business owner should understand to build, grow, and sustain a successful business. From hiring the right People to refining your Processes, from protecting your Profit to delivering a standout Product, from knowing your Position in the market to proactive Planning - these six pillars are what separate thriving businesses from struggling ones.

Bruce and Peter explore the idea of leadership from a different angle. What does it actually mean to be ‘in charge’? Who really holds the power to shape a business, its culture, and its future?

Bruce & Peter break down the fear and hesitation around AI and technology and why embracing innovation is essential for modern business growth. Whether you’re a business owner, entrepreneur, or just someone who feels overwhelmed by all things digital, this episode will shift your mindset from fear to opportunity.

Co-host Bruce flips the mic to interview his partner in strategy. From Pete’s childhood hop between countries, to boot-strapping ventures, to steering Benchmark Business Advisory into a respected advisory firm, he unpacks the pivotal wins, missteps and mindset shifts that forged his “action-over-advice” philosophy.

In this episode, Bruce and Peter dive into the five key stages of selling a business, a framework developed by Benchmark through decades of experience since 1999. This isn’t guesswork, it’s a proven roadmap built from real-world transactions, trial and error, and a few hard-earned lessons along the way.

You’ve made it past the startup grind, built a strong business, and reached a level of success - now what? Bruce & Peter dive into what comes after success. Whether you’re feeling stuck, wondering how to keep growing, or considering an exit strategy, we explore the critical decisions business owners face when they’re no longer just surviving, but thriving.

Bruce & Peter are joined by Ian Salter - a seasoned sales pro with stories, lessons, and real talk about what selling really means in today’s business world. From building rapport to closing deals, Ian shares how his approach to sales has evolved over the years - and why understanding people is at the heart of it all.

We’re diving into the future of business valuation with Trevor Monaghan - founder and CEO of Valuation Ultimate software. Trevor brings a fresh and forward-thinking perspective to how business valuations are evolving in an increasingly data-driven world.

Buying, selling, or leasing property? Whether you're a business owner, investor, or first-time buyer, understanding property law is crucial. Bruce & Peter sit down with Kayleigh Swift from NB Property Law to break down the key legal considerations in both commercial and residential property transactions.

Bruce & Peter take a deep dive into the financial backbone of every business - the Profit & Loss Statement and Trading Statement. Whether you're a seasoned entrepreneur or just starting out, understanding these financial reports is crucial for making informed decisions and keeping your business on track.