We tackle one of the hottest topics in marketing right now. How do you find a balance between utility and magic? In marketing, I think we tend to be pretty polar. It has to be either brand or performance... or does it?

In this podcast, we explore how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it easier for customers to find what they're looking for without having to go through multiple channels

Cookies are on death row so advertisers are going to need a new way of targeting consumers online. We speak to advertising effectiveness expert, Dynata's Steven Millman, about cookies, the cookieless future, measurement and more.

Audio has come of age. It's the most convenient broadcast media and audio goes where you go. Is it any wonder smart companies are exploring how audio can help them get ahead?

Watch people in the street, on the train, in bars or cafes. They are on TikTok or YouTube all the time. How does your business make best value from video?

Marketing operations or MOPs has become a bit of an industry buzzword of late and if you don’t know exactly what MOPs is, this is the episode for you. MOPs matters because technology is going to be one of your biggest marketing budget line items in the future Joined Vantage Clever’s Karla Wentworth and Salesforce Datorama specialist Francesca Goldsmid to talk marketing operations, marketing technology, data and automation.

Social media can be a minefield for businesses which ignore it. But it can also be a great place to galvanise digital communities and a place of creativity. In this episode we explore the echo chamber. How should businesses perceive social and manage reputations on it?

These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out?

When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells it how it is.

Many agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.

Nurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!