A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
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A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.
Marketing Trek
A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
