In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and storytelling have shaped his path in the evolving world of media.Throughout the discussion, Andy reveals why qualitative thinking still matters in an increasingly automated landscape, how frameworks and automation can unlock deeper audience insights, and why trust is the real measure of engagement. You’ll learn how to balance technical skill with emotional intelligence, identify meaningful metrics beyond vanity numbers, and architect data systems that drive loyalty and lasting audience relationships.Where to find Andy & other links:💼 LinkedIn: https://www.linkedin.com/in/andy-asaro/

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Biswajit Chakraborty, Principal Enterprise Architect at Adobe, to explore the art of marketing architecture — from personalization strategies and CDPs to the future of AI-driven customer journeys.From various learnings and experiences throughout his career, Biswajit reveals what it takes to architect marketing systems that deliver measurable business value. You’ll learn how to align people, process, and technology; why timing is everything in personalization; and how AI-powered tools are shaping the future of customer journeys.

Where to find Biswajit & other links:💼 LinkedIn: https://www.linkedin.com/in/biswajit-chakrabortyBrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links.

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andreas Welsch, founder of Intelligence Briefing and author of The AI Leadership Handbook, to explore the tools, challenges, and real-world applications of AI for marketers and content creators.

Welcome back to Marketing Roundtable! In this episode, we sat down to chat with Dasanj Aberdeen, an expert in data-driven storytelling.As a product management and content strategy leader, Dasanj brings a unique, interdisciplinary lens to solving complex business challenges through clear and impactful storytelling.

This episode of Marketing Roundtable dives into the constantly evolving world of web analytics with special guest Ryan Andricks. With over 12 years of experience in data analytics and market research, Ryan is a seasoned web analytics leader specializing in delivering measurement solutions in corporate environments. As an expert in optimization strategy, analytics implementation, and data visualization tools, he has successfully managed testing and personalization programs while driving impactful business insights.

Welcome back to Marketing Roundtable! In this episode, we sat down with Jordan Remmes, a Digital Producer specializing in data consulting and visualization. With experience across various industries and a talent for storytelling, Jordan excels at transforming complex data into clear, actionable insights. Her ability to communicate these insights effectively, even to those unfamiliar with the intricacies of data science, makes her a standout in her field.

Chapters 00:00:00 - 00:00:17 Intro 00:00:17 - 00:12:11 About Jordan Remmes 00:12:11 - 00:15:49 Storytelling and Data 00:15:50 - 00:20:05 Creating Data Visualizations for C-Suite Executives 00:20:06 - 00:25:20 Best and Worst Charts 00:25:21 - 00:26:01 Sponsorship 00:26:02 - 00:44:05 Best Practices for Custom Dashboards 00:44:06 - 00:47:53 Data Ethics 00:47:54 - 00:51:25 Experiencing Imposter Syndrome in Data Science 00:51:26 - 00:53:29 Other Ways Jordan Practices Storytelling 00:53:30 - 01:00:00 Emerging Trends in the Data Science Space 01:00:01 - 01:01:41 Wrap up Where to Find Jordan LinkedIn: https://www.linkedin.com/in/jordanremmes/ Published Work: https://infotrust.com/articles/author/jordan-remmesinfotrustllc-com/ BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜ Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients. ☞ COMPANY CULTURE ☜ Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours! ☞ WORK WITH US ☜ Like what you see and hear? Our digital marketing services encompass... • User Experience & Website Design • Search Engine Optimization • Data Science & Analytics • Web Development • Organic Social • Paid Search

Want to know about using AI in Digital Marketing? In this episode of Marketing Roundtable, we  interview multiple discipline experts (Project Management, Web Development, SEO and Content) on how they utilize AI and LLMs in their everyday tasks. We’ll talk top tips for getting what you want out of AI, pros and cons for different tools, and put ChatGPT itself in the hot seat. 

In Part 2 of our special Instagram case study episode, social media specialists Rachel and Tatiana sit down to review the hard data and share stories of virality, seasonality, and beyond!

Part 1 covered the kickoff phase of launching a new Instagram account, and reviewed topics like competitive analysis and documentation. Give it a watch now on our YouTube channel, or tune in wherever you get your audio podcasts.

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.

The digital marketing landscape is always evolving, but perhaps no discipline resides on the precipice of industry-shifting change more than paid media.On this episode, our hosts sit down with paid media manager extraordinaire Geoff Graham to review the latest updates in the world of paid media, and how online advertising as we know it is about to transform forever.

On a special episode of the Marketing Roundtable podcast, BrainDo Project Manager Rose Baez discusses the nuances involved in guiding event marketing.

Hosts Rachel and Tatiana present their 2024 social media and design bingo card! Will Twitter/X declare bankruptcy? Could we lose free Canva? With our cards in hand, chips at the ready, and a slam-dunk Zuckerberg Meme free space, we're diving into our 2024 predictions!

What is A/B testing in data analytics? Learn all about the process, customization, AI integrations, and more with analytics experts Brian Cosgrove and Peter Song.

Join four digital marketers as they share real-life scary stories, from doppelgänger websites to terrifying client conversations. Topics cover web development, user experience design, content management, and organic social media, so buckle in — this special episode has a few twists and turns!

If you have been wondering how you can 10X your business by using your analytics the right way, this episode is for you. Marketing Roundtable dives into data-driven digital marketing strategies for business success with our principal and data analyst, Brian Cosgrove.

In this episode, you will hear everything about how you can take your analytics and data science and turn it into a more significant ROI for your business. Brian Cosgrove gives you so many insights and tips to grow your business by ensuring you don't overlook the things you should be reviewing and are checking the commonly overlooked things.

Listen in as the Marketing Roundtable explores the dynamic interplay between design and development in website creation. Discover valuable insights from expert co-hosts Tatiana Knies-Smith, a talented designer with a passion for marketing, and Andrew Okupinski, an experienced web developer.

Learn about website building options, including DIY, freelancing, and custom-built solutions and find out how to ensure design and development always align for a successful website.

Join us on the Marketing Roundtable podcast as we dive into the world of project management and explore the crucial art of building lasting client relationships. In this episode, we are thrilled to have Jason Nederveld, the esteemed project manager at BrainDo, sharing his invaluable insights and experiences.

Project management is a critical aspect of any successful marketing campaign, and strong client relationships form the foundation for achieving remarkable results. With his extensive background in project management, Jason has gained a wealth of knowledge and expertise in fostering effective collaborations with clients.

During our discussion, we delve into the various strategies and techniques that can help project managers forge meaningful connections with clients. Jason will walk us through the key principles behind establishing trust, maintaining clear communication channels, and adapting to ever-changing client needs.

Jason will also provide practical tips on managing client expectations, handling challenges, and navigating potential conflicts to ensure project success.

Whether you're a seasoned project manager seeking to enhance your client relationship skills or a marketing professional interested in understanding the pivotal role project management plays in achieving marketing goals, this episode is for you.

Tune in to the Marketing Roundtable podcast as we engage in an insightful conversation with Jason Nederveld, where we unravel the secrets behind building enduring client relationships and driving exceptional project outcomes. Don't miss this opportunity to gain invaluable knowledge and take your project management skills to new heights!

Note: Marketing Roundtable is a leading podcast dedicated to exploring diverse marketing topics, featuring industry experts, and offering actionable insights to empower marketing professionals worldwide.

Having a strong paid media strategy is essential for effective marketing. But what makes a campaign
successful?

In our latest episode of the Marketing Roundtable podcast, we dive into some people’s biggest questions
surrounding paid media with BrainDo’s very own Digital Media Director, Kelsey Benoit.

Let’s dive in!

On this episode of Marketing Roundtable, Tom Bendel, BrainDo's SEO Strategist and Digital Marketing Instructor at EdX (2U), joints Tatiana Knies-Smith and Rachel Rhodes to discuss the effects of spam on a company's SEO. Tom explains what SEO is and how spam can harm websites and damage their SEO ranking. The team also discusses different types of spam links, including malicious/ toxic links, intentional marketing link spam, parameter redirect spam, and referral spam links.

Tom offers preventive measures such as link auditing, using Google's Disavow feature, or using robots.txt to prevent spam links from affecting SEO. If you have spam links on your website, Tom recommends seeking help from an expert to start remediation work.

Tune in to learn more about spam links and their effects on your search engine rankings.

In this episode of the Marketing Roundtable podcast, Rachel Rhodes, Social Media Manager at BrainDo, takes the guest seat instead of hosting to discuss the significance of organic social media. Rachel shares insights on social media management, whether brands should be on every platform, the impact of algorithms on social media, and the need for niching down content. As a result, listeners can gain valuable insights into the organic social landscape and the future of the creator economy.