Case Study Part 1: The Importance of NICHING DOWN on Instagram

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Marketing Roundtable

BrainDo

22 episodes

4 days ago

Marketing Roundtable offers an insider perspective by including actual agency marketers in the conversation (both as hosts and guests).

Marketing

Business

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Marketing Roundtable offers an insider perspective by including actual agency marketers in the conversation (both as hosts and guests).

Marketing

Business

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Case Study Part 1: The Importance of NICHING DOWN on Instagram

Marketing Roundtable

40 minutes 31 seconds

1 year ago

Case Study Part 1: The Importance of NICHING DOWN on Instagram

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.