Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.

Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.

What you’ll learn (fast):

• Branding vs. Marketing: who you are vs. how you share it
• Brand Magic Method: Spark → Ignite → Blaze → Boost
• Why tactics worked “for a while”…and what to do when they stop
• Confidence as a byproduct of clarity (goodbye burnout)
• 3 myths to ditch: logo = brand, more = better, be everywhere
• Quick prompts to fix your bio, offers, and message today

If clarity gave you back 10 hours/week, how would you use them? 

Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).

Follow Beverly: @wickedlybranded | @beverlycornell.

Share this with a friend who’s posting more but converting less. 

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

If success is costing you your sanity, this is your sign to reset, without losing momentum.

Host Lisa Urbanski sits down with Beverly Cornell, brand strategist and founder of Wickedly Branded, to unpack her raw journey from corporate grinder to soul-led solopreneur.

Beverly shares how unresolved trauma fueled overwork, how she rebuilt boundaries and nervous-system safety, and the simple marketing shifts that turned burnout into a magnetic, values-driven brand.

In this episode, you’ll learn how to:

🔍 Spot trauma-driven “hustle” patterns and stop the spiral
📈 Replace overwhelm with a 4–6 pillar content rhythm that compounds 
📖 Use storytelling to attract right-fit clients (without being everywhere)
✨ Apply Beverly’s Brand Magic Method for clarity, confidence, and simplicity
⚖️ Balance business growth with family, health, and real life, on your own terms

Hit PLAY and start building a simpler, soul-aligned brand today.

🔗 Explore more about Beverly's insightful approach to authentic branding and take Beverly’s 3-minute Clarity Quiz at wickedlybranded.com.
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell


Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

What if simplifying your marketing could spark massive growth and cut your stress in half?

On this episode of The Advisor, host Lisa Urbanski sits down with branding expert Beverly Cornell to discuss how entrepreneurs can streamline their outreach, leverage strengths, and stay aligned with purpose, especially when using her 4 A's Framework.

You’ll learn how to:

🌱 Awaken: Reconnect with your “why” through self-reflection and authentic storytelling
🚀 Activate: Craft clear, compelling messages that resonate with your ideal audience
📣 Amplify: Build consistency with 4–6 core content buckets and a rhythmic posting schedule
🤖 Automate: Use AI and simple systems to scale your marketing without losing soul

Plus, dive into self-care tips (yes, talking to plants counts), nutrition hacks, and Beverly’s travel-inspired vision boards that keep her team motivated. Ready to simplify and soar? Hit Play!

🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell


Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

Building trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?

Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.

Discover effective strategies for collecting and leveraging client testimonials, including the process of conducting interviews and using AI analysis.

Don't miss out on this insightful discussion that will transform the way you approach marketing for your brand or business, and learn about the crucial role of reviews in building credibility and maintaining visibility in the marketplace.


🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell


Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

Want to know the secret to building a loyal customer base and standing out in a crowded market? It all starts with a strong brand identity! Join host Lisa Urbanski and special guest Beverly Cornell in this enlightening episode as they dive deep into the essentiality of brand clarity and consistency in the ever-evolving digital landscape.

We'll dive into what makes a brand identity so powerful and how it can help you establish a lasting connection with your audience. From consistency and authenticity to storytelling and emotional connection, we'll explore the key elements that make a brand truly unforgettable.

Whether you're a seasoned business owner or just starting out, this episode is perfect for anyone looking to build a brand that resonates with their target audience. So, what are you waiting for? Let's dive in and discover the power of strong brand identity!

🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

In today's fast-paced business world, making authentic connections can set you apart from the competition. Join host Lisa Urbanski in a captivating conversation with guest Beverly Cornell as they delve into the realm of authentic branding and emotional storytelling for heart-centered entrepreneurs.

We dive deep into the art of building real relationships that foster trust, collaboration, and mutual growth. Discover key strategies to enhance your networking skills, engage meaningfully with others, and create lasting partnerships.

Whether you're an entrepreneur, a seasoned professional, or just starting out, this episode will equip you with the tools needed to make genuine connections that can transform your career. Join us to learn how to cultivate relationships that go beyond the surface and lead to real opportunities. Don't forget to like, share, and subscribe for more insights on mastering the business landscape!

🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

Struggling to Put Yourself Out There? Here’s How to Show Up Like a Boss.

Let’s be real—visibility is EVERYTHING. But if you’re too afraid to step into the spotlight, you’re holding your brand (and yourself) back. In this high-energy episode, Stacey Chillemi sits down with brand powerhouse Beverly Cornell to break down exactly how to build unshakable confidence, own your brand, and show up like the unicorn you were meant to be. 

No more playing small. No more second-guessing. It’s time to step up and be seen.

Inside this episode, you’ll learn:
✅ How to build confidence—even when you feel like an imposter
✅ The secret to making your brand stand out in a crowded space
✅ Why visibility = success (and how to get comfortable being seen)
✅ Simple strategies to start showing up with boldness and authenticity

🎧 Hit play NOW and start owning your space like a pro!
🔗 Find more branding magic at wickedlybranded.com.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

Want to build a loyal audience that hangs onto your every word? It starts with consistency! In this episode, we delve into the art of Turning Your Story Into a Content Engine with our guest, Beverly Cornell, the founder of BC & Associates Marketing. Join us as Beverly shares valuable insights on how to stay consistent and effectively connect with your audience through the power of storytelling.

Discover actionable strategies and tips to transform your narrative into engaging content that resonates with your audience and builds a strong connection. Learn how to maintain consistency in your content creation efforts and establish a meaningful relationship with your followers. 

Tune in to unlock the secrets of crafting compelling stories that captivate and inspire your audience. Don't miss out on this enriching conversation that will elevate your content strategy to the next level!

Explore more tips and strategies on content creation by visiting Beverly's website at BC & Associates Marketing

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

Unlock the power of storytelling to captivate and inspire your audience! In this compelling episode, join host Stacey Chillemi and special guest Beverly Cornell as they discuss the transformative power of storytelling.

We'll explore the art of storytelling as a secret superpower to connect with others on a deeper level. From conveying complex ideas to sharing personal experiences, storytelling has the ability to make your message more relatable, memorable, and impactful.

Learn how to harness the power of storytelling to inspire and motivate others, and discover the secrets to crafting compelling narratives that leave a lasting impression. Whether you're a leader, entrepreneur, or simply someone looking to make a difference, this episode will show you how to tap into the transformative power of storytelling.

Don't miss this opportunity to tap into the immense potential of storytelling to elevate your impact and connect with those around you.

Experience the transformative power of storytelling with Beverly Cornell at BC Associates Marketing - visit their website at https://bcassociatesmarketing.com/ for more insightful strategies.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

In this follow-up to our first episode, Beverly Cornell returns to dive deeper into the world of branding magic. Last time, Beverly helped us uncover the importance of reconnecting with our 'why'—the heart and soul of any purpose-driven business.

This time, we’re taking things further and exploring how clarity changes everything. Whether you’re feeling scattered, struggling to stand out, or just unsure of how to connect with your ideal clients, this episode is packed with insights and actionable steps to help you cut through the noise and create a brand that resonates.

Beverly shares:

• Why clarity is the secret ingredient to powerful branding.
• The biggest mistakes holding entrepreneurs back.
• Simple, practical exercises you can do today to gain focus and confidence.
• Real-life examples of brands transformed through the power of clarity.

By the end of this episode, you’ll be inspired to take action, rethink your approach to branding, and embrace the magic of building a brand that lights you up and draws in your dream clients.

If you’re ready to bring clarity to your brand, visit https://bcassociatesmarketing.com/ to book a Brand Spark session. Let’s uncover your unique magic and create a brand that feels as amazing as your work!

Be sure to check out the links in the show notes to connect with Beverly, and don’t forget to subscribe so you don’t miss the next episode in this inspiring series!

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.

Join Stacey Chillemi and Beverly Cornell as they dive deep into the marketing world in our latest episode. In this engaging discussion, they explore innovative strategies, emerging trends, and the psychology behind effective marketing. Whether you're a seasoned marketer, a business owner, or just starting, this video is packed with valuable insights and tips that can help elevate your marketing game in 2024. 

Don't miss out on their expert advice as they decode the mysteries of successful marketing campaigns and share real-world examples. Subscribe for more content like this and stay ahead in the ever-evolving marketing landscape!

To learn more about branding and digital marketing services, visit Beverly Cornell's website at https://bcassociatesmarketing.com/.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support.