Branding vs. Marketing: What Actually Works

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Marketing Mastery: Attract, Convert & Grow

Beverly Cornell

12 episodes

15 hours ago

Unlock the blueprint for high‑impact marketing that drives real business growth. In Marketing Mastery: Attract, Convert & Grow, host Stacey Chillemi sits down with top marketing strategists, digital innovators, and growth‑hacking experts to reveal:

Proven frameworks for crafting compelling campaigns that magnetize your ideal audience
Conversion tactics—from irresistible offers to optimized funnels—that turn prospects into loyal customers
Content strategies across social, email, and paid channels that maximize reach and ROI
Data‑driven insights on analytics, A/B testing, and performance metrics to refine your approach
Scaling blueprints for sustainable revenue growth in both B2B and B2C markets

Whether you’re a solopreneur building your first lead funnel or a CMO leading a global team, you’ll walk away with actionable tactics, real‑world case studies, and cutting‑edge tools to elevate your marketing game.

Market and entrepreneurship education 👉 Follow & subscribe on Spreaker (and your favorite podcast app) to never miss an episode—then share with your network and join our community of marketing masters!

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

All content for Marketing Mastery: Attract, Convert & Grow is the property of Beverly Cornell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Proven frameworks for crafting compelling campaigns that magnetize your ideal audience
Conversion tactics—from irresistible offers to optimized funnels—that turn prospects into loyal customers
Content strategies across social, email, and paid channels that maximize reach and ROI
Data‑driven insights on analytics, A/B testing, and performance metrics to refine your approach
Scaling blueprints for sustainable revenue growth in both B2B and B2C markets

Branding vs. Marketing: What Actually Works

Marketing Mastery: Attract, Convert & Grow

40 minutes

2 weeks ago

Branding vs. Marketing: What Actually Works

Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.

Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.

What you’ll learn (fast):

Branding vs. Marketing: who you are vs. how you share it
Brand Magic Method: Spark → Ignite → Blaze → Boost
Why tactics worked “for a while”…and what to do when they stop
Confidence as a byproduct of clarity (goodbye burnout)
3 myths to ditch: logo = brand, more = better, be everywhere
Quick prompts to fix your bio, offers, and message today

If clarity gave you back 10 hours/week, how would you use them?

Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).

Follow Beverly: @wickedlybranded | @beverlycornell.

Share this with a friend who’s posting more but converting less.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.