Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success
Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.
Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.
Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!
Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.
Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.
Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀
Hosted on Acast. See acast.com/privacy for more information.
Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success
Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.
Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.
Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!
Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.
Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.
Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀
Hosted on Acast. See acast.com/privacy for more information.
Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.
00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard
00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:56 - 02:13 Shellee’s Bio
02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch
08:47 - 12:45 Welcome to the show, Shellee!
12:46 - 16:12 Starting College Planning Early
16:13 - 17:25 The Role of High School Counselors in College Planning
17:26 - 18:59 Addressing the Fear of Student Debt
19:00 - 23:41 Tips for First-Generation College Students
24:18 - 27:22 Finding Legitimate Scholarship Resources
27:23 - 30:14 Differentiating Yourself in College Applications
30:15 - 31:17 The Value of an Outside Perspective
31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)
32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)
33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!
33:42 - 34:28 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips
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Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.
00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:50 Todd and Leah’s Background
01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)
06:42 - 09:40 Welcome to the show, Leah and Todd!
09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship
11:09 - 15:12 Advice for Aspiring Entrepreneurs
15:13 - 17:11 Building an Email List for Success
17:12 - 21:00 Leveraging Organic Traffic Strategies
21:01 - 22:11 Memorable Speaking Engagements
22:49 - 24:20 Future Plans and Upcoming Courses
24:21 - 27:00 Working Together as a Couple in Business
27:01 - 29:13 Maintaining Personal Relationships Amidst Business
29:14 - 33:56 Parting Words of Wisdom
33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)
35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!
35:47 - 36:33 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess
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Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin
00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 – 01:35 About Jill’s
01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter
10:52 - 13:09 Welcome to the show, Jill!
13:10 - 15:05 Top Tips for Publicity
15:06 - 17:36 Trending Topics in Media
17:37 - 21:22 Resources for Publicity
21:23 - 24:35 Success Stories in Publicity
25:12 - 27:56 Power of Publicity
27:57 - 30:27 Career Advice for New Graduates
30:28 - 32:07 Following Your Inspiration
32:08 - 34:02 Challenges in Publicity
34:04 - 35:48 Top of Mind Awareness
35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)
36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!
37:43 - 38:29 Join the Marketing Expedition Community today!
Like what you hear but need more information?
#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy
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00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman
00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 - 01:41 Jacob’s Background
01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends
06:31 - 08:36 Welcome to the show, Jacob!
08:37 - 12:16 Touring Media Agencies and Learning
12:17 - 15:45 Future Aspirations After Graduation
15:46 - 19:50 Building Business Through Relationships
19:51 - 23:06 Navigating Client Relationships
23:07 - 26:44 Embracing the Uncomfortable
26:45 - 31:40 Challenges in Business
32:17 - 38:15 Advice for Aspiring Entrepreneurs
38:16 - 43:35 Value of Connection and Storytelling
43:36 - 48:07 Future Plans and Community Connections
48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast)
49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey!
50:19 - 51:05 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy
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Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition.
Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.
With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.
00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann
00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 - 01:59 Garrett’s Bio
02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client
11:54 - 13:40 Welcome to the show, Garrett!
13:41 - 16:04 Success Story: E-commerce Client Email Marketing
16:05 - 20:00 Strategy Behind Identifying Website Visitors
20:01 - 24:00 Rising Costs of Google Ads and Data Ownership
24:01 - 27:52 AI in Customer Service
27:53 - 32:22 Case Studies
32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel
37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/)
38:13 - 40:40 The Value of Teaching and Learning
40:41 - 45:41 Recommended Tools and Resources
45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey!
46:54 - 47:40 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce
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Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.
00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris
00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 01:23 About Corey
01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups
07:47 - 10:07 Welcome to the show, Corey!
10:08 - 14:10 Success Story: Global Logistics Firm
14:11 - 19:08 The S.T.A.R.T. Planning Process
19:09 - 21:09 Importance of Strategy in Marketing
21:10 - 25:10 Company Structure and Team Dynamics
26:12 - 28:28 Future Growth and Goals
28:29 - 32:02 Tools and Technology in Marketing
32:03 - 40:48 Ethics of Using AI
40:49 - 45:10 Get in Touch with Corey
45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!
45:33 - 46:19 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends
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Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.
After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills.
00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen
00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:55 Wanda’s Bio
01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3)
07:23 - 09:33 Welcome to the show, Wanda!
09:34 - 13:18 Mindset and Fears in Follow-Up
13:19 - 15:06 Eloquently Persistent Follow-Up
15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management)
18:15 - 21:05 Recommended CRMs
21:06 - 22:07 Expanding to Relationship Retention
22:44 - 25:19 Handling Being Ignored in Follow-Up
25:20 - 28:17 Using Multiple Follow-Up Methods
28:18 - 31:41 Humanizing Follow-Up Actions
31:42 - 33:54 Speaking Engagements and Future Plans
33:55 - 38:21 Generating Leads through Cold Calling and Referrals
38:22 - 39:58 Accelerating Word of Mouth Referrals
39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/)
40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey!
42:03 - 42:49 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration
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Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!
00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus
00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:33 Larry’s Background
01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)
17:33 - 21:04 Welcome to the show, Larry!
21:05 - 23:28 Larry’s Consulting Approach
23:29 - 27:11 Restoring Entrepreneurial Passion
27:12 - 29:47 Consulting Process & Company Culture
29:48 - 32:22 Success Stories
32:23 - 37:38 Marketing Challenges & Awareness
38:16 - 42:23 Networking & Referral Strategies
42:24 - 46:21 Ideal Clients & Business Fundamentals
46:22 - 50:29 Book Writing Process & Purpose
50:30 - 53:03 Book Marketing Strategies
53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)
54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!
55:14 - 56:00 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses
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Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.
Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.
00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis
00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:20 Peter’s Bio
01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency
17:27 - 18:57 Welcome to the show, Peter!
18:58 - 20:52 What is a Fractional CMO?
20:53 - 23:38 Transitioning Clients & Team Development
23:39 - 26:15 Case Study: Wildlife Resort Marketing
26:16 - 29:37 Husband-Wife Team Dynamics
29:38 - 33:56 Podcasting & Personal Branding in Healthcare
34:34 - 37:34 Repurposing PR & Community Engagement
37:35 - 39:54 Book Writing & Intern Development
39:55 - 42:58 Advice for Marketing Students & New Grads
42:59 - 45:09 Ideal Clients & Expanding Services
45:10 - 46:32 Documentary Projects & Storytelling
46:33 - 47:30 Reach out to Peter
47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!
48:44 - 49:31 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing
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Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.
00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:57 Ondar’s Background
01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.
10:36 - 12:15 Welcome to the show, Ondar!
12:16 - 16:37 The Evolution of Digital Marketing
16:38 - 22:18 Success Story: Real Estate Video Marketing
22:19 - 27:21 Generational Influence on Buying Decisions
27:22 - 34:27 The Importance of Multi-Channel Engagement
35:05 - 38:22 Fast Lane Drive
38:23 - 41:20 Creating Engaging Content for Car Enthusiasts
41:21 - 45:22 Integrating Your Brand
45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers
49:27 - 50:31 Importance of Long-Term Sponsorships
50:32 - 51:46 Building a Community of Marketers
51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/
52:21 – 55:16 Humor in Marketing
55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!
55:56 - 56:42 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools
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Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.
A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.
00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz
00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:52 - 02:12 Louis’ Bio
02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling
13:44 - 15:12 Welcome to the show, Louis!
15:13 - 18:13 Harmonica Performance
18:14 - 20:55 Discussion on Public Speaking
20:56 - 23:12 Applying IT Business Lessons
23:13 - 26:12 Delegating Outside Core Strengths
26:13 - 29:09 Networking and Word of Mouth
29:10 - 32:06 Keynote Insights
32:44 - 37:19 Future Business Aspirations
37:20 - 44:18 The Courage Run Origin
44:19 - 45:10 Final Words of Inspiration
45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)
45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers
48:13 - 49:56 Five R’s and Three C’s
49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!
50:19 - 51:04 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding
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Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.
00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee
00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 01:17 Max’s Background
01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message
08:34 - 09:41 Welcome to the show, Max!
09:42 - 10:39 Current Focus of ScoreApp
10:40 - 13:06 Lessons Learned as an Entrepreneur
13:07 - 15:54 The Power of Quiz Marketing
15:55 - 19:46 Conversion Rates and Lead Quality
19:47 - 21:13 Applications Beyond Health
22:05 - 23:51 Marketing Strategies for ScoreApp
23:52 - 24:49 Affiliate Program Insights
24:50 - 26:27 Future Goals
26:28 - 29:26 Data Privacy and Compliance
29:27 - 31:30 Support and Community Engagement
31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)
32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!
33:46 - 34:32 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData
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Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.
00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer
00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:42 Jason’s Background
01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget
17:30 - 18:07 Welcome to the show, Jason!
18:08 - 20:53 Jason's Journey to Cultivize
20:54 - 22:09 Case Studies and Client Success
22:10 - 23:32 Automating Follow-Up Processes
23:33 - 26:43 CRM Fit Assessment
26:44 - 29:34 Email Marketing: What Works
29:35 - 32:08 Personalization in Email Campaigns
33:09 - 35:45 Recommended Tools for Marketing
35:46 - 41:15 Freemium vs. Paid CRM Solutions
41:16 - 45:18 Advice for Students Entering the Industry
45:19 - 49:15 Podcasts as a Learning Resource
49:16 - 53:16 Cultivize Walk Through
53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)
55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!
56:27 - 57:13 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation
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Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.
00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen
00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:21 Jenny’s Bio
01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan
08:01 - 09:22 Welcome to the show, Jenny!
09:23 - 11:28 Client Transformation Process
11:29 - 14:52 Bespoke Coaching Approach
14:53 - 19:00 Success Stories
19:01 - 21:19 Marketing Strategies for Client Acquisition
22:11 - 25:03 Identifying the Ideal Client
25:04 - 28:18 Resilience of Women
28:19 - 31:25 The Impact of Self-Talk
31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)
32:26 - 32:54 Final Thoughts
32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!
33:24 - 34:09 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience
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Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.
00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:31 Karlyn’s Bio
01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan
09:11 - 11:32 Welcome to the show, Karlyn!
11:33 - 13:59 Niche down and focus on helping authors
14:00 - 18:23 Heart-centered entrepreneurs
18:24 - 22:24 Fan Firestarter framework
22:25 - 25:32 Engagement vs. vanity metrics
26:24 - 30:28 Tactics for growth
30:29 - 32:33 The power of relationships
32:34 - 34:54 Making it easy for clients
34:55 - 36:41 Collaboration and co-promotion
36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)
37:41 - 38:48 Embrace authenticity
38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!
39:26 - 40:12 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics
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Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.
Podcast Notes:
00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 03:03 Bobbi-Jo’s Background
03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies
11:21 - 14:31 Welcome to the show, Bobbi-Jo!
14:32 - 18:01 Chamber's Community Engagement
18:02 - 22:03 Chamber's Advocacy and Legislative Efforts
22:04 - 26:58 Chamber Events and Networking Opportunities
26:59 - 29:30 Leadership Programs and Mentoring
30:22 - 36:06 Business Development and Networking Success Stories
36:07 - 39:38 Chamber's Tips and Leads Groups
39:39 - 42:01 Future Initiatives and Community Issues
42:02 - 43:09 Member Benefits and Marketing Support
43:10 - 43:38 Collaboration with Treasure Valley Chambers
43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)
45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!
45:36 - 46:21 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus
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Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.
Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.
00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block
00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:47 - 01:34 Sarah’s Background
01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads
08:11 - 10:57 Welcome to the show, Sarah!
10:58 - 12:18 The Lean Marketing System
12:19 - 18:52 Implementing AI in Marketing
18:53 - 22:31 Success Stories from the Lean Marketing Engine
22:32 - 25:09 Understanding Gateway Offers
25:10 - 28:16 The Importance of Client Fit
29:17 - 31:49 Building Trust with Clients
31:50 - 33:12 Setting Expectations for Marketing
33:13 - 38:53 The Role of Collaboration in Marketing
38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)
39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!
40:59 - 41:45 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips
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Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes.
As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.
00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:50 Jennifer’s Background
02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research
15:13 - 17:54 Welcome to the show, Jennifer!
17:55 - 23:40 Strategic planning for audience identification.
23:41 - 26:18 Social listening tools and strategies.
26:19 - 28:08 Ideal customer for marketing courses.
28:09 - 30:34 Thought leadership
31:26 - 34:48 Audience identification importance.
34:49 - 38:26 TikTok's influence on marketing.
38:27 - 41:35 Realistic expectations in hiring.
41:36 - 46:30 AI as a creative tool.
46:31 - 51:56 Keeping up with industry trends.
51:57 - 54:32 Career advice for students.
54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)
55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!
55:53 – 56:39 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools
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Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.
00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita
00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:40 Joe’s Background
02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right
10:55 - 15:30 Welcome to the show, Joe!
15:31 - 18:13 Founding Moving Traffic Media
18:14 - 20:09 Changes in SEO and Search Engines
20:10 - 24:15 Impact of AI on Search Engines
24:16 - 29:36 Alternative Advertising Platforms
29:37 - 30:50 Client Budget Constraints
31:52 - 34:25 Using First-Party Data
34:26 - 37:36 Success Story: Healthcare Client Lead Generation
37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)
39:00 - 43:43 Building Remote Team Culture
43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!
44:23 – 45:09 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools
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Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.
00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:11 Jennifer’s Bio
01:12 - 05:50 Marketing Essentials Moment: Types of Advertising
05:51 - 08:02 Welcome to the show, Jennifer!
08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/
14:02 - 22:07 Transition to Freelancing
22:08 - 27:01 Full Circle Agency Model
27:02 - 31:11 Advertising as Media Planning and Buying
31:12 - 36:19 Retention Strategies
36:20 - 38:20 Predicting Market Behavior
38:21 - 42:34 CRM and Sales Process Issues
42:35 - 42:53 Adapting Strategies Over Time
43:40 - 46:17 Demystifying Marketing for CEOs
46:18 - 52:08 Importance of Specialized Expertise
52:09 - 58:00 Aggressive Growth Targets
58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)
58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:15 – 1:01:01 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising
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