Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success
Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.
Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.
Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!
Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.
Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.
Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀
Hosted on Acast. See acast.com/privacy for more information.
Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success
Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.
Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.
Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!
Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.
Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.
Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀
Hosted on Acast. See acast.com/privacy for more information.
Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.
00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:11 Jennifer’s Bio
01:12 - 05:50 Marketing Essentials Moment: Types of Advertising
05:51 - 08:02 Welcome to the show, Jennifer!
08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/
14:02 - 22:07 Transition to Freelancing
22:08 - 27:01 Full Circle Agency Model
27:02 - 31:11 Advertising as Media Planning and Buying
31:12 - 36:19 Retention Strategies
36:20 - 38:20 Predicting Market Behavior
38:21 - 42:34 CRM and Sales Process Issues
42:35 - 42:53 Adapting Strategies Over Time
43:40 - 46:17 Demystifying Marketing for CEOs
46:18 - 52:08 Importance of Specialized Expertise
52:09 - 58:00 Aggressive Growth Targets
58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)
58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:15 – 1:01:01 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising
Hosted on Acast. See acast.com/privacy for more information.
