This episode is also available as a blog post: https://nativeofdenver.com/2021/07/14/customer-retention/

This episode is also available as a blog post: https://nativeofdenver.com/2021/06/08/marketing-planning-and-strategy/

Marketing Planning and Strategy

This episode is also available as a blog post: https://nativeofdenver.com/2021/06/01/marketing-hype-good-marketing-vs-good-products/

Here is a great case study for good marketing versus bad marketing: the gutter protection industry.

This episode is also available as a blog post: https://nativeofdenver.com/2021/06/01/3-trends-in-digital-marketing-to-watch-out-for-in-the-coming-year/

Digital marketing is quickly becoming a necessity for businesses, startups and even nonprofits. Here are 3 trends to watch in the coming year.

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/27/marketing-strategy-diversification/

Any good marketer, consumer or business-facing, will tell you that a diverse strategy is essential.

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/26/reviews-versus-referrals/

I was recently in a meeting, and the sales manager asked the group how valuable referrals are to the sales team. They collectively agreed that they would all rather have a referral over a review. I thought about how many referrals and reviews I have received and the relative value they have generated for my business in the past.

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/26/real-awards-versus-bought-awards/

Consumers look to social media and review sites to learn about the companies they want to do business with. Additionally, many companies win awards from different publications and associations. There is a significant difference between a review on a site like Google, an award won without any financial transactions, and awards where business paid to play.

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/25/b2b-and-b2c-marketing/

Differences Between B2B and B2C Marketing (and Why It Matters)

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/24/about-me/

I am a full-stack marketer with writing, content creation, lead generation, and more than 20 years of experience.

This episode is also available as a blog post: https://nativeofdenver.com/2021/05/24/welcome-to-native-of-denver/

Today I am launching this new site with my 'first' blog post. Well, it's far from my first blog post, but not on this site or in this format. After years of diverse experience and a desire to bring it all together to help others, I share my thoughts on several topics.