S5E11: The Generation Game
There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the Age of Generative AI.”
Our Guest This Episode:
Alexandra Borchardt
EBU Report Author
Alexandra Borchardt is a senior journalist, researcher,university teacher, and independent advisor with more than 25 years of newsroom experience, 15 of these in leadership roles. In the past five years, she has supported 26 European publishers in digital transformation as a coach for the World
Association of News Publishers’ (WAN-IFRA) Table StakesEurope Program. Alexandra teaches leadership and strategy as an honorary professor for Leadership and Digital Transformation at TU Munich’s TUM School of Management and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a senior researchassociate, after having created and led their profit-center leadership programs until 2019. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leadingquality daily. She is the author of the EBU news report “Leading Newsrooms in the Age of Generative AI” and lead author of three previous EBU news reports, the latest ones being “Trusted Journalism in the Age of Generative AI” (2024) and “Climate Journalism That Works: Between Knowledge andImpact” (2023).
More Resources:
For more on this topic, check out
What's Next? – From 2022, Alexandra Borchardt discusses the future of Europe’s leading broadcasters.
Avid and Wolftech Redefine News Production– How can a story-centric approach change the way newsrooms operate?
Avid Ada Solutions – Discover Avid’s work to implement AI in products.
Contact Us:
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits:
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S5E10: Predicting the Future
Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization the DPP. In this episode of the Making the Media Podcast, Edward Qualtrough, the DPP’s editorial director, discusses their 2025 Predictions Report.
Our Guest This Episode:
Edward Qualtrough
DPP Editorial Director
Edward is editorial director at the DPP, the international network for media and technology, where he produces industry research and facilitates events and workshops that help enable DPP members to tackle some of the biggest technology and business challenges in media, broadcasting, news, and entertainment.
Edward was a technology and business journalist for 15 years. As a former editor of CIO magazine and technology editor at New Statesman Media Group, Edward engages regularly with chief technology officers, chief information officers, digital leaders, and tech executives to discuss C-suite challenges, industry trends, and disruptive threats.
More Resources
For more on this topic, check out
The European Exchange– What are the major concerns of Europe’s leading broadcasters?
Shaping the Future of Journalism – How can a story-centric approach change the way newsrooms operate?
Avid Ada Solutions – Discover Avid’s work to implement AI in products.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S5E09: Local Matters
Local TV stations in the United States want to take advantage of AI to make them more efficient but insist this cannot come at the risk of their journalistic credibility. That is the view of an Emmy® award-winning newsroom leader in the latest Making the Media Podcast, who also highlights the role of streaming and social media in building and retaining audiences. In the episode, Bob Ellis, VP and general manager of WDIV in Detroit, Michigan, says that they are investigating ways in which AI can help their reporters through the generation of interview transcripts, for example, but he says it is crucial that their reporters and producers verify content before publication.
Our Guest This Episode:
Bob Ellis
VP and General Manager, WDIV in Detroit, Michigan
Bob Ellis is the vice president and general managerof WDIV, the Graham Media Group, Inc. media hub in Detroit. It’s his second stint at the station, he previously spent 15 years of his career at WDIV in various management roles, including news director. He has held the position since October 2021.
Ellis, known for his creativity and bold ideas, has led WDIV in launching several innovative projects to, as he often says, “Putmore local in Local 4.” In both 2023 and in 2024, Radio + TV Business Report placed Ellis #1 on their annual Top Local TV Leaders List as the top general manager in America.
In 2020, Ellis participated in the 20thanniversary class of the National Association of Broadcasters Broadcast Leadership Training program.
From 2009 to 2021 Ellis served as the vice president and general manager of WJXT and WCWJ, the Graham Media Group, Inc. duopoly in Jacksonville, Florida. In 2013 Ellis was named General Manager of the Year for markets 25-50 by Broadcasting and Cable Magazine.
A Michigan native, Ellis graduated from Michigan State University with a degree in Radio, Television, and Digital Communication. He began his TV career in sports with his first job as producer of the football and basketball coach’s shows at MSU. Ellis is an 11-time Emmy winner and under his leadership, his stations have earned two national Edward R. Murrow Awards.
Emmy® is a trademark of National Academy of Television Arts & Sciences (“NATAS”) and The Academy of Television Arts & Sciences (“ATAS”).
More Resources
For more on this topic, check out:
Shaping the Future of Journalism – How can a story-centric approach change the way newsrooms operate?
Avid Ada Solutions – Discover Avid’s work to implement AI in products
Barreling Towards Burnout – Hear Bob’s earlierappearance on the podcast from 2021
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S5E08: TikTok Trailblazing
Developing a successful strategy for storytelling on the social media platform TikTok can help tackle the challenge of news avoidance, particularly among younger audiences. That’s the view of a senior news leader at the Canadian Public Broadcaster, CBC, which has recently passed the milestone of one million subscribers on the video sharing platform.
In this episode of the podcast, Irene Thomaidis, who is the acting managing editor of digital publishing for CBC News, talks about how they have grown on the platform since launching in 2022. She says that being authentic on the platform has been critical to their success.
Irene Thomaidis
Acting Managing Editor of Digital Publishing for CBC News
Irene Thomaidis has more than 20 years of experience in digital news and is currently the acting managing editor of digital publishing at CBC News, where she has worked for nine years. Previously, as executive producer of social and audience, she led the launch of CBC News' TikTok and Snapchat channels and expanded the network’s presence on YouTube, focusing on strategies to engage younger and more diverse audiences. Before joining CBC News, Irene held roles at Postmedia, CanWest Interactive, and AOL Canada, building a strong foundation in digital media. She began her career 25 years ago as a print reporter and has always prioritized understanding and responding to the evolving needs of news audiences.
More Resources
For more on this topic, check out
CBC TikTok – Check out CBC’s TikTok channel
Exploring New Audiences – Find out more about the CBC FAST Channel, CBC Explore
Avid and Wolftech – Discover the story-centric, digital-first future of news
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E07: Transparency and Trust
A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair.
In this episode we are joined by Andrew Jenks, chair of the Coalition for Content Provenance and Authenticity (C2PA), and he tells host Craig Wilson of the work of the organization and how it is having to rapidly evolve to deal with emerging challenges.
The C2PA is attempting to address the issue of media provenance by developing technical standards which the industry can use to verify content. It is supported by major tech companies and media organizations such as Microsoft, Meta, Google, Adobe, the BBC, Amazon, Sony, and others. Avid is a member of the C2PA.
Andrew Jenks
Chair, Coalition for Content Provenance and Authenticity and Director of Media Provenance, Microsoft
Andrew Jenks leads the Azure Media Security team that focuses on ensuring the safe distribution and uses of digital media in accordance with the owner’s intent. This work includes directing media provenance investments across the company and overseeing PlayReady, the industry-leading digital rights management streaming service. Andrew currently serves as Chair of the Coalition for Content Provenance and Authenticity and leads a global, cross-company team of experts in developing the next evolution of authentic media and bringing a new level of transparency and trust to published media. He is also actively involved in related media provenance initiatives supporting digital news efforts with Project Origin and creators with Content Authenticity Initiative.
More Resources
For more on this topic, check out
C2PA – Discover the work of the C2PA and the technical standards they produce
Do You Trust Me? – Listen to this episode from season 1 of Making the Media about Project Origin
Avid Champions Responsible AI in the Media – Find out more about Avid’s approach
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E06: Training Talk
The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to delivery.
The certifications are a joint approach from Avid and the organization Post Super, whose founder is the latest guest on the Making the Media Podcast.
Gemma Nicholson says there has been a clear gap in the market for training people in the role to be better prepared for the challenges they face.
Our Guest this Episode:
Gemma Nicholson
Gemma Nicholson is one of the co-founders of Post Super alongside her sister. The inspiration behind this was a desire to create a platform that post management could tap into for community, information, training, and tools.
Post Super is a personal passion project for Gemma, who had spent over 22 years in post production. Gaining a wealth of experience from working on prestigious and diverse projects, such as multiple Harry Potter films and massive high-end episodic television productions like Netflix’s The Dark Crystal: Age of Resistance. Gemma was first a sound editor, then a successful post coordinator and supervisor, and it was through her experiences as the latter that she came to fully understand the frustrations and needs of the post management community. Gemma gets excited about the information and training part of Post Super, and she runs multiple courses on post supervision for the NFTS, ScreenSkills, and has recently partnered with Avid Technology to create Avid Post Super Micro-Certifications.
More Resources
For more on this topic, check out
Avid and Post Super Courses– Get the information on the latest courses available
What's New in Pro Tools– Discover the updates in the world’s leading DAW
What’s New in Media Composer – From transcription to Titler+, find out the cool features
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E05: Post Problems
More needs to be done to help people struggling to find work in the post-production market in the UK by offering new training or opportunities in other roles.
That’s the view of sound mixer, editor, and industry mentor Emma Butt, who says that the sector is under enormous pressure now due to a downturn in commissions and program production.
She says more opportunities need to be given to people already working in the industry in order for them to remain in the business.
Our Guest this Episode:
Emma Butt
Emma is a freelance dubbing mixer, dialogue and SFX editor with over 16 years of experience in post-production sound in both the UK and Irish industry. She works across multiple genres, from documentaries (both TV and feature), HETV, entertainment shows, and animations.
In her spare time, she is a mentor, helping to support the next generation of filmmakers and creative talent. She is an advocate for diversity in film and TV and completed a report on "Diversity in Post-Production Sound'' through the Sir Lenny Henry Centre for Media Diversity, which highlighted the lack of diversity in post-production sound and offered solutions as to how this can be changed and improved. She has worked as a consultant and helped design Channel 4’s 4PP (4 Post Production) program, which is a development program designed to accelerate the careers of mid-senior talent from underrepresented backgrounds working in post-production roles. She has also worked as a consultant with Audible UK on their “Off Mic” workshops which aim to improve diversity and inclusion.
More Resources
For more on this topic, check out
Staffing the Future – How are post facilities and the education sector working together
Mental Health Matters – Discover the work of the Headlines Network
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E04: The Story-Centric, Digital-First Future of News
The planned combination of Avid and Wolftech will transform news, sports and live production workflows, according to the leaders of both companies after announcing plans to acquire the Norwegian-based story-centric planning and publication specialist.
· The tight integration of Avid MediaCentral and Wolftech News into a unified toolset will enable customers to increase efficiency by optimizing collaboration between digital-first and traditional TV with a streamlined, end-to-end workflow.
· Newsrooms will benefit from an industry-leading, digital-first, AI framework and an open API approach to integrations to power workflows today and tomorrow, on-premises, hybrid or in the cloud.
In this special edition of the podcast, we hear from those behind the deal, and from other leaders in the business about the benefits it will bring to customers.
Episode Guests
· Wellford Dillard, Avid Chief Executive Officer
· Arne Berven, Wolftech Chief Executive Officer
· Tim Claman, Avid Chief Product Officer
· Régis André, Avid Senior Director of Product
Management
· Tom Evetts, Avid Chief Sales Officer
More Resources
For more on this topic, check out
Avid and Wolftech combine – Get the latest information
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E03: Efficiency and Avatars
A leading technologist discusses the efficiency gains which news broadcasters are seeking to make using AI, including experimenting with AI-generated news readers.
Miro Ambra is the chief technology officer of the Slovakian-based system integrator and software developer, Traco Systems.
Traco have developed AI tools that integrate with Avid MediaCentral | Cloud UX. Miro says this heralds a new era in journalism, with AI assisting reporters and helping them verify sources. He says they have also begun preliminary work to create an AI-generated presenter for one customer, looking at options for reading short bulletins overnight.
Our Guest This Episode
Miro Ambra
Miro Ambra is the chief technology officer (CTO) at Traco Systems a.s., a position he has held since 2017. He began his journey with Traco Systems in 1998 as a technical engineer and quickly advanced to project manager. Under his leadership, Traco Systems has successfully executed numerous significant projects.
Miro played a key role in Traco Systems' expansion into the Czech market, overseeing projects for major broadcasters such as Prima CNN News, Česká televize, Nova TV (CME group), and Barrandov TV. He has been instrumental in building strong partnerships with industry leaders like Avid Technology, Vizrt, Telestream, and Ikegami.
As CTO, Miro has driven the company's research and development efforts leading to the creation of innovative solutions under the TracoApps brand. These include applications for Avid MediaCentral | Cloud UX such as Traco GFX, Traco MediaDistributor, and the Octopus plugin, as well as the AI-driven Traco AI platform.
More Resources
For more on this topic, check out
Avid’s Role in News in India – Discover how Avid’s solutions are powering newsrooms across India.
Avid at IBC 2024 – Get all the updates from the show floor from Amsterdam about what is new for Avid.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E02: AI and Archives – the Human Touch
The role of the archivist may be changing with the advent of AI-enabled services to enrich metadata, but there must be human oversight to ensure the accuracy of data. That’s the view of leading library and media management expert, Kathey Battrick.
In the episode, she also outlines the importance of identifying use cases where AI-enhanced metadata can help users find what they need, and her desire for more work to be done in the field of large language models (LLMs) to support the Arabic language.
Our Guest This Episode
Kathey Battrick
Kathey Battrick joined Asharq News in 2019 as a senior manager in the library and media management department. She is responsible for setting up and leading the media library at Asharq, overseeing the management, cataloguing, AI indexing, and preservation of the organization's valuable production assets and archive.
She has a wealth of experience in media and archive management and previously worked as the director of operations for ITN Source, the archive and clips sales arm of ITN News in London, where she led projects such as the digitization of ITN's archive and managed the archive operations team.
More Resources
For more on this topic, check out
Avid Guidelines on Responsible AI – Avid CTO Kevin Riley sets out the company’s approach to AI
Avid White Paper on Responsible AI for Creative Professionals – How can AI be applied to assist creative teams?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S5E01: Avid at IBC 2024 Preview
The IBC Trade Show in Amsterdam is a showcase for the latest innovation in the media world, and this year, Avid will be at the forefront once more with new advances in AI, news workflows, remote video collaboration, video and audio interop, and much more.
In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating at the booth and reflect on some of the key customer workflow challenges which these solutions address.
Our Guests This Episode
Matt Feury
Matt is the senior director of market solutions in charge of Media Composer and video post-production.
Derk Hagedorn
Derk is the director of market solutions for audio, looking after all of our audio solutions.
Daliah Naor
Daliah is the director of market solutions at Avid, looking after newsroom and video servers.
Ray Thompson
Ray is the senior director of alliances and partnerships, working with our wide range of partners in the industry.
Danny Hollingsworth
Danny Hollingsworth is business development manager for cloud and SaaS.
Luke Strent
Luke Strent is the lead product owner for Avid NEXIS shared storage.
More Resources
For more on this topic, check out
Avid Ada Solutions – Discover what AI solutions Avid is offering today
Avid White Paper on Responsible AI for Creative Professionals – How can AI be applied to assist creative teams?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E12: The European Exchange
The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.” That’s one of the conclusions of a recent European media summit, which brought together major broadcasters and industry vendors, and is the subject of the latest Making the Media podcast.
Our Guest This Episode
Rowan de Pomerai
Rowan de Pomerai is the chief executive officer of the DPP. He brings a highly rounded understanding of the media and technology industries, with experience working in broadcast, production, streaming, and software companies .He joined the DPP in 2018, spending a number of years as the CTO. In 2024 he became CEO, leading the DPP team to deliver against its strategy to be the leading media association, delivering more value to more members around the world. Rowan also leads many of the DPP's outputs, from authoring insight reports to programming and hosting major events.
More Resources
For more on this topic, check out
Avid at NAB 2024 – Check out the Avid website for the latest updates on what was shown at NAB24
DPP Insights – Download the DPP Report
European Broadcasters Summit – Read the blog
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E11: The Innovation Advantage
Innovation in the media business is key, but only where it makes business sense and can drive tangible benefits. That’s the advice from the head of innovation of one of the UK’s largest media systems integrators.
In the new episode of the Making the Media Podcast, Chris Bailey, head of innovation at Jigsaw24 Media, tells host Craig Wilson of the importance of staying grounded around new technologies, such as AI, avoiding so-called “hype cycles.”
Our Guest This Episode
Chris Bailey
Chris Bailey is the head of innovation at Jigsaw24 Media, the UK's leading media solutions provider.
Chris has spent 24 years in the post-production industry, starting as a runner at root6 and working his way through the engineering ranks, providing technical support for editorial, storage, and media management systems. Chris was head of support at root6 for nearly five years, managing the delivery of support for multi-vendor solutions across the post-production and broadcast sectors.
In 2017, Jigsaw24 acquired root6 and Chris moved into pre-sales, where he led the team over the next four years as they designed cutting-edge on-prem and cloud-based solutions for future-focused workflows and deployments. With one eye always on emerging technology, Chris then began his current role as head of innovation, where he focuses on developing customers’ future technology roadmaps as well as assessing and aligning Jigsaw24 Media’s current and future solutions portfolio.
More Resources
For more on this topic, check out:
Avid @ NAB 2024 – Check out the Avid website for the latest updates on what was shown at NAB
Jigsaw24 Media–Find out more about the services which Jigsaw24 Media offer.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immersive mixing and more.
In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating on the booth and reflect on some of the key customer workflow challenges which these solutions address.
Our Guests This Episode
Daliah Naor
Daliah is the Director of Market Solutions at Avid looking after newsroom and video servers.
Matt Feury
Matt is the Senior Director of Market Solutions in charge of Media Composer and video post production
Derk Hagedorn
Derk is the Product Marketing Director for audio, looking after all of our audio solutions
Ray Thompson
Ray is the Senior Director of Alliances and Partnerships, working with our wide range of partners in the industry.
More Resources
For more on this topic, check out
Avid at NAB 2024 – Check out the Avid website for the latest updates on our plans for NAB
Ingest and Playout White Paper – Where is the industry headed in the transition to IP for ingest and playout and what are the challenges involved? Download the White paper.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S4E09: Change Is Constant
The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive.
In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization.
She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations.
Our Guest This Episode
Dina Nimer
Dina is head of media operations for Al Arabiya TV network, based in Dubai in the United Arab Emirates.
Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region.
Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.
More Resources
For more on this topic, check out:
Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit
Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved
MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E08: Distinctly Different
A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation.
In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market.
Our Guest This Episode
Duncan Hooper
Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms.
In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.
More Resources
For more on this topic, check out
Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information
AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business
MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E07: Predictive Text
2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization.
That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year.
This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news.
Our Guest This Episode
Rob Ambrose
Rob is a consultant, industry analyst, writer, and technologist advising international broadcast and media companies, technology vendors, and industry associations.
He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology, and consulting roles for tech vendors and broadcasters across Europe, MEA, and Asia. As co-founder of Caretta Research, Rob is working with the industry’s biggestand most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news, and market sizing data.
In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.
More Resources
For more on this topic, check out
How Real is the Move to the Cloud? – Avid’s VP of strategy, development, and alliances, Craig Dwyer, answers the big questions.
What’s New in Avid | Stream IO – Get the latest updates on Avid’s innovative ingest and playout software solution.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E06: Navigating the Media Maze
Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry.
An industry veteran from the Italian Public Broadcaster, RAI, he says that this is an exciting time for the industry, with a rapid pace of developments, but it is also impacting the skills required among the technical teams to address the challenges. Cloud workflows are a case in point, highlighting the need for highly-skilled local teams to support new workflow opportunities.
Our Guest This Episode
Roberto Raponi
Roberto is a broadcast industry veteran and workflow specialist. Working within RAI CTO-Technology department, he advises their news and production areas on digital workflow, training, and project implementation.
He oversees and provides technical support for suppliers and technology partners on RAI-Technology major projects. He is also responsible for assessing new trends and tools within the broadcast industry, gathering and analyzing product solutions, and delivering proofs of concept within RAI and using them to identify new workflows.
More Resources
For more on this topic, check out
Create, Collaborate, and Deliver with AI and Avid MediaCentral – watch the virtual event to get the latest news of Avid and AI
AI – The Human in The Loop - Discover the view of the BBC’s Laure Ellis in this podcast episode on AI
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E05: Community Service
New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda.
In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news avoidance.
Damian Radcliffe was one of the authors of the report, “Redefining News: A Manifesto for Community-Centered Journalism,” which calls for a radical new approach to story creation and agenda setting. It calls for far greater involvement with communities to understand their needs and tell their stories in ways that re-establish the value which journalism can bring.
Our Guest This Episode
Damian Radcliffe
Journalist, researcher, and professor based at the University of Oregon with over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy, and teaching roles in the USA, Middle East, and UK.
His work focuses on digital trends, social media, technology, the business of media, and the evolution—and practice—of journalism.
As an analyst, researcher, and trainer, he has worked with a wide range of additional industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA), and the United Nations. He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC News, Business Insider, NPR, The New York Times, Snapchat, Wired, and Voice of America.
As a freelance journalist, his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Global Investigative Journalism Network (GIJN), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing, and ZDNet.
More Resources
For more on this topic, check out
A Manifesto for Community-Centred Journalism – Read the paper
MediaCentral virtual event – Watch the webinar to find out more about news collaboration
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
S4E04: Challenging the Norm
Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand.
In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how they stayed on air in the face of power cuts, the fight against ISIS, recruiting and training staff to deliver high-quality news, and remaining fiercely independent.
Our Guest This Episode
Hejar Berenji
Chief Technical Officer at Rudaw Media Network,
With over eleven years of experience, Hejar excels in managing technical departments, specializing in broadcast technology, project management, and business development. He is dedicated to enhancing news and media production and delivery while ensuring network security and reliability. Hejar fosters a creative work environment, empowers his team, and forges strategic partnerships with other media outlets and stakeholders.
More Resources
For more on this topic, check out
Avid MediaCentral and AI webinar – Watch a demonstration of Avid Ada AI tech previews
Fosterning Creativity through the use of AI – Read about AI innovations
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin