S4E05: Community Service

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Making the Media

Avid Technology

78 episodes

3 days ago

A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.

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S4E05: Community Service

Making the Media

30 minutes 40 seconds

1 year ago

S4E05: Community Service

S4E05: Community Service

New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda.

In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news avoidance.

Damian Radcliffe was one of the authors of the report, “Redefining News: A Manifesto for Community-Centered Journalism,” which calls for a radical new approach to story creation and agenda setting. It calls for far greater involvement with communities to understand their needs and tell their stories in ways that re-establish the value which journalism can bring.

Our Guest This Episode

Damian Radcliffe

Journalist, researcher, and professor based at the University of Oregon with over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy, and teaching roles in the USA, Middle East, and UK.

His work focuses on digital trends, social media, technology, the business of media, and the evolution—and practice—of journalism.

As an analyst, researcher, and trainer, he has worked with a wide range of additional industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA), and the United Nations. He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC News, Business Insider, NPR, The New York Times, Snapchat, Wired, and Voice of America.

As a freelance journalist, his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Global Investigative Journalism Network (GIJN), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing, and ZDNet.

More Resources

For more on this topic, check out

A Manifesto for Community-Centred Journalism – Read the paper

MediaCentral virtual event – Watch the webinar to find out more about news collaboration

Contact Us

Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.