In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team. He breaks down his empowerment framework, discusses how emotional intelligence and vulnerability shape effective leadership, and reveals practical steps for building trust, fostering growth, and reframing rejection.

In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding. Discover how to rise above the noise, attract your ideal clients, and become the go-to authority in your industry. David breaks down his three pillars of eminence: visibility, respect, and brand preference, and explains why being “vanilla” keeps you invisible while being “licorice” makes you unforgettable.

"You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post. Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can lead to exciting new possibilities, enhancing the impact of your content."

In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades. Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus and success. He reveals why clarity, structure, and strategy are the cornerstones of effective prospecting and how his concept of “Prospecting with Precision” helps teams move away from random outreach toward intentional relationship-building. Discover practical ways to align your sales efforts, use LinkedIn and Sales Navigator effectively, and balance data-driven strategy with authentic human connection.

In this episode of Making Sales Social, Brynne Tillman sits down with Andrew Jenkins, entrepreneur, speaker, and author of Social Media Marketing for Business to explore what it truly means to make sales social. Andrew shares how today’s best social sellers focus less on the pitch and more on building genuine, valuable connections. He dives into the dangers of automation overload, the importance of human engagement in a digital-first world, and his “3 Cs of Social ROI” Community, Content, and Conversion for measuring real success. From his first tweet with a typo to discovering insights on TikTok, Andrew’s journey highlights the balance between data, authenticity, and social intelligence. Whether you’re refining your LinkedIn strategy or rethinking your digital approach, this conversation will help you strengthen your brand, deepen relationships, and make every connection count.

"You’ll uncover not just LinkedIn sales outreach templates, but also the strategic insights behind them. These templates are your guide to crafting personalized messages in your own voice, creating authentic connections. Discover the top 5 templates used by the Social Sales Link team. It’s all about focusing on prospects’ needs and detaching from the traditional “sell, sell, sell” mindset."

In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales. Discover how grit, authenticity, and a “Go-Giver” mindset transformed Steve from a self-described introvert into a world-class connector and thought leader. He reveals why ditching the pitch, focusing on human connection, and leading with heart are the true keys to social selling success. From practical networking advice to mindset shifts that turn conversations into meaningful relationships, this episode is packed with actionable insights for anyone looking to build stronger connections, both online and off.

In this episode of Making Sales Social, Brynne Tillman sits down with Tom Jackobs, creator of the Selling with Heart Framework, to explore how empathy and authenticity can transform your entire sales process. With over 30 years of experience, Tom shares how his HEART approach; Hugs, Engage, Ask, Referrals, and Testimonials, helps service professionals build genuine connections, earn trust, and double their sales without using high-pressure tactics. They dive into the power of empathy in sales, the art of engaging prospects through the What-Why-What-Why questioning technique, and how to turn satisfied clients into referral and testimonial champions. Plus, Tom reveals how his background in theater shaped his approach to scripting and delivering authentic, persuasive conversations.

Leveraging AI tools has become essential for sales professionals, marketers, business development experts, and entrepreneurs. The magic of AI lies in its ability to generate insightful responses based on the prompts you provide. However, many users struggle to get optimal results due to common pitfalls in prompt writing.

In this episode of Making Sales Social, Brynne Tillman sits down with Amelie Marivain, founder of Late Bulb and an impact-driven business leader with global experience across APAC, the U.S., and Europe. Amelie shares how her journey in marketing, fintech, and grief tech has shaped her approach to building human-centered systems that align people, markets, and meaning. Together, they explore how to balance AI-driven efficiency with authentic human connection, the growing convergence of sales and marketing, and how brands can differentiate themselves in an increasingly crowded digital landscape. From redefining the buyer journey to staying visible in a world where SEO is evolving into “AI search,” Amelie delivers actionable insights on how businesses can stand out while staying true to their values. If you’re looking to understand the future of marketing, sales alignment, and the role of AI without losing the human touch, this conversation is packed with inspiration and strategies you can apply today.

The goal is to position your solution at the intersection of your client’s challenges and their desired results. For sales professionals, positioning yourself at the center of this overlap is how you become essential to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions

In this episode of Making Sales Social, Brynne Tillman sits down with Michael “Buzz” Buzinski, a decorated Air Force veteran, serial entrepreneur, international speaker, and bestselling author on a mission to eradicate entrepreneurial poverty. Known as a “visionary marketer” by the American Marketing Association, Buzz shares how business owners can escape the trap of “random acts of marketing” and instead build a marketing operating system that works in lockstep with sales. He unpacks his FOCUS framework (Fix One Clearly Urgent Struggle), the power of aligning marketing and sales messaging, and why leading with conversations, not pitches, is the key to social selling success. You’ll also hear how to integrate AI as a creative assistant (without losing human context), why consistency beats luck in marketing, and how to move prospects from awareness to action with the right content at the right time. If you’ve ever felt stuck juggling too many marketing tactics with little payoff or if you want a roadmap to scalable, predictable growth, this conversation will leave you with actionable insights you can implement right away.

Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue. The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the platform, but they’re rarely given a clear strategy. So they default to “random acts of social selling”, sporadic posts, surface-level comments, inconsistent outreach, and no follow-up process. The result? A lot of activity, but very few conversations.

In this episode of Making Sales Social, Bob Woods sits down with Jim Fuhs, a Marine Corps veteran turned digital marketing strategist and the president/COO of Fuhsion Marketing. Jim shares his journey from military leadership to becoming a trusted voice in live streaming, content strategy, and social selling. Together, they dive deep into the power of Substack—why it’s more than “just a newsletter platform,” how it helps sales professionals build trust and authority, and why it could be the next big tool for creating authentic conversations. Jim also reveals how platforms like LinkedIn, YouTube, and Amazon Live fit into his strategy, and how sales professionals can use these tools without coming across as salesy. If you’re looking for practical insights on growing your influence, sparking real conversations, and leveraging new platforms to drive sales success, this episode is packed with strategies you won’t want to miss.

As a leader, understanding and leveraging LinkedIn Sales Navigator is essential for driving your team’s sales performance. Sales Navigator is LinkedIn’s premium sales tool, tailored to enhance the sales process for professionals. It offers advanced capabilities that are not available through the basic LinkedIn platform, such as advanced search filters, lead recommendations, and CRM integrations for Advanced Plus subscriptions. These features are vital for efficient prospecting and relationship management. LinkedIn consistently invests in enhancing Sales Navigator. To stay updated and maximize its use, consider exploring resources like the Making Sales Social podcast.

In this episode of Making Sales Social, Brynne Tillman and Bob Woods sit down with David Banko, founder of Calomation, to explore how AI is transforming customer engagement for service-based businesses. Drawing on his journey from gym owner to tech innovator, David shares how his AI-powered virtual receptionist helps business owners capture every lead, eliminate missed calls, and boost conversions without losing the human touch. He discusses the biggest challenges service providers face, the pitfalls of poorly implemented automation, and how to strike the right balance between efficiency and authenticity. Whether you’re in B2C or B2B, this conversation will give you practical insights into leveraging AI to scale your leads, nurture relationships, and increase ROI.

Keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repeat business to fuel continuous sales growth. Let's dive in. In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repeat business to fuel continuous sales growth. Let's dive in.

In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can build trust, spark connections, and turn your message into meaningful results.

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meaningful business relationships. Learn how to slow down your outreach to speed up your outcomes, engage with prospects around what they care about, and earn the right to go deeper. This is the new networking: smarter, more intentional, and built for today’s savvy buyer.

Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and the application of lessons from endurance cycling to business practices. Chris addresses the importance of community, the value of posing critical questions, and the development of a client acquisition system. Obtain a deeper understanding of persistence, business strategies, and redefining success through authentic storytelling.