Your sales team is posting content, sending connection requests, even liking industry news, but conversations aren’t happening. And without conversations, there are no opportunities, no discovery calls, and no revenue. The problem isn’t LinkedIn. The problem is how your team is showing up on LinkedIn. Most sellers are told to “be active” on the platform, but they’re rarely given a clear strategy. So they default to “random acts of social selling”, sporadic posts, surface-level comments, inconsistent outreach, and no follow-up process. The result? A lot of activity, but very few conversations.