Looking for some creative marketing tips for your next campaign?
Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.
Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.
During the episode, Jack and Rory share:
Listen in on the conversation and wander through the meadows of imagination to discover what great mail ideas look like.
00:00 Intro
1:50 Why direct mail marketing is a stage for creative ideas
03:15 Physical creative mail can enhance digital
04:05 Why the silo effect can impact brand storytelling
5:11 Jack’s examples of creative direct mail – P&O Cruises and O2
07:48 Rory & Boots UK – The impact of personalisation in marketing
09:33 Why appealing to the five senses matters
11:17 Outro
Jack Gallon is an award-winning Executive Creative Director with years of experience shaping standout campaigns for some of the world’s most recognised brands.
Currently ECD at The Gate London, Jack brings a rare blend of conceptual brilliance and strategic sharpness to integrated brand, CX and social work.
He has helped brands like Virgin Red, O2, Shell, Royal Mail, SMARTY Mobile, The AA, Akzonobel and Peugeot achieve their creative goals.
Follow Jack.
LinkedIn - https://www.linkedin.com/in/jack-gallon-81b57922/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/jack-gallon-mbastack
YouTube - https://youtu.be/JvJy9gG6kKY
Looking for innovative marketing ideas to spark your creativity. Follow us to get those creative juices flowing. ⬇️
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How can print media help get all eyes on your brand?
Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.
In this episode, they cover:
Listen to the full episode and you’ll hear why print is thriving.
00:00 Intro
1:37 Tackling the mistaken narrative that print is dying
3:30 How did Seema create an effective programmatic direct mail channel?
05:35 Why an omnichannel approach can make magic happen
07:22 Seema explains why direct mail is undervalued
08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat
10:15 Rory predicts printed catalogues will make a comeback
11:41 Outro
Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.
Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement.
Follow Seema.
LinkedIn - https://www.linkedin.com/in/seemakumari/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader
YouTube - https://youtu.be/jKk6-Ex-FZI
Want to see how mail delivers big results? Follow us for fresh ideas and standout success stories. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
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Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
How does mail marketing make an impact in the world of sport?
Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail.
Their fascinating exchange covers:
To hear how mail offers huge opportunities to disrupt audiences as part of your marketing mix, listen to the full episode.
00:00 Intro
01:08 Ellie’s marketing journey from a below the line agency to Formula 1
01:56 Working with mail at Honda and Virgin Media
03:26 Ellie’s example of direct mail – Cunard’s luxury cruise ship mail pack
5:58 Behavioural science – why reciprocation bias is important in marketing
06:42 Why Rory and Ellie think we will see a renaissance of direct mail
08:03 Outro
Ellie Norman is an inspirational marketing leader with a proven track record in brand building and customer impact.
She’s experienced in managing global brands, across fast-paced, consumer-driven sectors including media, telco, automotive, and sports entertainment.
Follow Ellie.
LinkedIn - https://www.linkedin.com/in/ellietory/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/Ellie-Norman-Manchester-United
YouTube - https://youtu.be/mrc8NBJuBUE
Want to see how mail gets real results? Follow us for fresh marketing inspiration and real-life examples of mail in action. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
Want to find out why the UK's leading health and beauty retailer uses mail as part of their marketing strategy?
Then tune in to this episode of Mail Unleashed featuring Marketer of the Year (2023), and former CMO of Boots UK, Pete Markey.
It’s clear host Rory Sutherland and Pete share a passion for the medium as they discuss mail’s huge potential in the current digital world.
Throughout the episode, they discuss:
Plus, they reveal how mail’s physicality can capture consumer attention and enhances brand engagement.
00:00 Intro
01:00 When did Pete become a fan of direct mail marketing?
03:20 Pete talks through creating a direct mail pack for More Than insurance
04:34 Why moments matter in marketing
05:54 Pete’s experience with adding mail to the media mix at Aviva
07:06 Why mail is both effective and efficient
08:01 Pete’s first example of direct mail – Boots UK The No7 anti-ageing serum
11:20 Pete’s second example of direct mail – Boots UK’s quarterly mailing
12:51 Outro
Pete Markey is an award-winning marketing leader with global and regional experience across brand, digital, CX, and analytics.
He’s a fellow of CIM, Marketing Academy, and Marketing Society, as well as a multiple Marketer of the Year winner with a proven track record across industries.
Passionate about inclusion, team excellence, and Pete is renowned for achieving incredible business results through bold, data-driven marketing strategies.
Follow Pete.
LinkedIn - https://www.linkedin.com/in/petermarkey/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/Pete-Markey-Boots
YouTube - https://youtu.be/bElcASfbe-c
Follow us for more marketing tips and insights on the value of mail in the marketing mix.⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
Looking for key takeaways on why direct mail is an impactful marketing channel?
Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney.
During the episode, Tony and Rory discuss:
Together, they share just how much you can change customers’ perceptions through this physical medium - whether that’s through delivering the spark needed to re-ignite existing customers or to attract new ones.
00:00 Intro
01:00 When did Tony cross the pond to the UK?
1:45 The second coming of direct marketing
03:04 Tony’s first example of direct mail – The World Vision gift catalogue
05:14 From EasyJet to Disney Tony shares his career journey working with direct mail
06:12 Tony’s second example of direct mail – The TV Licence
07:52 Is mail less sustainable than digital?
08:57 Outro
Tony Miller is a proven business leader specialising in brand building and digital transformation. He’s experienced in driving growth and leading high-performing global teams for brands including Disney, Weight Watchers and Havas Helia.
As a collaborative coach and mentor, Tony has a strong track record of managing complex demands, influencing stakeholders, and delivering results at pace across industries and channels.
Follow Tony.
LinkedIn - https://www.linkedin.com/in/tonyjmiller/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/tony-miller-marketing-leader
YouTube - https://youtu.be/gkeysCSXJws
Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
Want to hear how one of the UK’s most popular airlines used mail to improve their marketing performance?
In this episode, host Rory Sutherland speaks to Lis Barton, former CMO at MoneySuperMarket, about their shared love for direct mail and how marketers can truly unleash its full potential.
During the episode, Lis shares:
Plus, Rory shares his thoughts on the sustainability of direct mail and how quality is better than quantity when it comes to marketing.
00:00 Intro
01:51 When did Lis first come across direct mail?
03:50 Lis’s first example of direct mail - The EasyJet Flight Club loyalty scheme
06:03: How did Lis measure the payback for EasyJet’s direct mail loyalty pack?
08:10 Lis's second example of direct mail – The Miscarriage Association
09:52 Rory argues we need less but better marketing that we can measure
11:27 Outro
Follow Lis.
LinkedIn - https://www.linkedin.com/in/lis-barton-b951448/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode here:
Website - https://www.marketreach.co.uk/mail-unleashed/lis-blair-moneysupermarket
YouTube - https://youtu.be/eWp_i8Xy0bE
Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️
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