Ep 5: Mix mail and digital media for best results with Seema Kumari

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Mail Unleashed with Rory Sutherland

Marketreach

10 episodes

6 days ago

Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.

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All content for Mail Unleashed with Rory Sutherland is the property of Marketreach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep 5: Mix mail and digital media for best results with Seema Kumari

Mail Unleashed with Rory Sutherland

12 minutes 58 seconds

3 months ago

Ep 5: Mix mail and digital media for best results with Seema Kumari

How can print media help get all eyes on your brand?

Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.

In this episode, they cover:

Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar
Why the notion that print is dying is a myth
How mail is crucial in conveying high-end products
Seema’s experience with programmatic mail
The calming effect reading something physical can have

Listen to the full episode and you’ll hear why print is thriving.

00:00 Intro

1:37 Tackling the mistaken narrative that print is dying

3:30 How did Seema create an effective programmatic direct mail channel?

05:35 Why an omnichannel approach can make magic happen

07:22 Seema explains why direct mail is undervalued

08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat

10:15 Rory predicts printed catalogues will make a comeback

11:41 Outro

Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.

Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement.

Follow Seema.

LinkedIn - https://www.linkedin.com/in/seemakumari/

X - https://x.com/1Seemak

Follow Rory.

LinkedIn - https://www.linkedin.com/in/rorysutherland/

X - https://x.com/rorysutherland

Watch the full episode.

Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader

YouTube - https://youtu.be/jKk6-Ex-FZI

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