In this episode of the Lone Wolves Podcast, hosts Drew Thurlow and Lauren Blitzer-Wright discuss under-reported stories in the music industry, focusing on the significant shift towards catalog acquisitions by major labels, the implications of direct deals for mechanical rights, and the importance of building community in a fragmented industry. They explore how these changes affect talent development, the role of independent artists, and the future of music business structures.
Topics
00:00 The Shift in the Music Industry
00:48 Major Labels, Minor Artists
07:32 MLC, U Feel Me?
11:45 The Student Becomes the Teacher
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
music industry, acquisitions, mechanical rights, community, talent development, major labels, independent artists, AI in music, music business trends
In this conversation, Drew Thurlow and Lauren Blitzer-Wright discuss the intersection of AI and the music industry, exploring its implications for artists, the legal landscape, and consumer perceptions. Drew shares his journey through the music industry, highlighting the evolution of technology and its impact on creativity. The discussion also addresses the legal challenges surrounding AI-generated content and the future of music creation in an AI-driven world.
Topics
00:00 Drew is a Nerd
05:46 What Do We Talk About, When We Talk About AI?
07:21 We Should All Sue Each Other
12:34 Drop the (Velvet) Hammer
16:19 Our AI Slop Era
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
AI, music industry, technology, artists, copyright, legal implications, consumer perception, future of music
In this episode, Drew Thurlow and Lauren Blitzer-Wright discuss the evolving landscape of music tech startups, focusing on investment opportunities, the role of AI in music creation and marketing, challenges in metadata and rights management, and the future of AI in music production. They explore how these advancements are reshaping the industry and the importance of maintaining a balance between technology and human creativity.
Topics
00:00 Does Drew have some news? (Spoiler: Yes)
03:21 Let's Have Fun and Trace the Value Chain with AI!
06:20 AI, Slop, and You
09:14 Don't Let the Agents Run Amok
12:56 Hey AI: Pay Me
15:15 Navigating the Evolving Music Industry Landscape
18:07 Be Nice to Founders. It's Hard.
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
music tech, startups, AI, investment, music industry, rights management, metadata, music production, creator tools, marketing
Be sure to check out Part 1 of this episode here:
https://open.spotify.com/episode/0ucwuabf80ZoH9pXx6NqlB?si=Lne4_bCeTjKEaZqn46i26Q
In part two of this episode, Nick Venti from Tiger AI joins Drew Thurlow to discuss the intersection of music and gaming, focusing on the innovative use of adaptive music technology to enhance user experience in gaming. The discussion covers the challenges of music licensing, the evolution of music in gaming, and the future potential for integrating music more seamlessly into gaming experiences. The conversation highlights the need for better collaboration between the music and gaming industries to create more engaging audio experiences for players.
Topics
00:00 Why is Gaming Music SO BAD?
06:07 The Evolution of Music in Gaming
09:09 Innovative Features of Tiger AI's Platform
11:12 The Future of Music and Gaming Integration
13:36 Conclusion and Future Prospects
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
Tiger AI, gaming music, adaptive music, music licensing, audio technology, gaming industry, music integration, user experience, music rights, gaming platforms
In part one of this episode, Colin Yost joins Lauren Blitzer-Wright to discuss the intersection of music and gaming, highlighting the evolution of music integration in gaming platforms like Roblox and Fortnite. He addresses the challenges of music licensing, the innovative strategies being employed to enhance music experiences in games, and the future potential for collaboration between the music and gaming industries.
Topics
00:00 We're a Three Trick Pony
02:00 Shame on you, Roblox
03:52 New Chapter
14:41 Colin Yost Joins the Podcast
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
music, gaming, licensing, Roblox, Spotify, EA, Fortnite, K-pop, virtual concerts, music integration
In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights.
Topics
00:00 Streaming is slowing & Lauren is hungry
01:37 Music use on socials
05:43 The Gray Area of Music Licensing
08:18 Challenges in Music Clearance for Brands
09:55 Introduction to Cypher and Faris Bseiso
15:27 Navigating Viral Moments in Music
18:34 Future Focus: Bridging Brands and Music Rights Holders
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Guest Faris Bseiso from Cipher
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
Crumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit
In this episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow dive into the evolving landscape of the metaverse, particularly its implications for music and digital ownership. The discussion highlights the differences between decentralized platforms and those controlled by corporations, such as Meta's Horizon. The hosts explore the history and future of Napster, its transition into the metaverse, and the challenges of monetizing music in virtual environments. They also examine the roles of AR and VR in enhancing music experiences and the potential for these technologies to integrate into everyday life. The conversation concludes with reflections on consumer behavior and the desire for more interactive, real-world experiences in a post-COVID world.
Topics
00:00 Introduction of the Lone Wolves Podcast and Mascot
00:42 The Evolution of Napster: From Piracy to the Metaverse
04:21 Metaverse vs AR/ VR
07:59 Understanding the Metaverse
11:33 The Role of Music in Virtual Worlds
15:50 Challenges of Monetizing Music in Gaming Platforms
19:00 The Future of AR and VR in Music and Daily Life
21:50 The Future Bet
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
Metaverse, Napster, AR, VR, music experiences, blockchain, digital goods, monetization, consumer behavior, technology adoption
In this episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow discusses the current state of the music job market, the transformations in industry roles due to technological advancements, and the emerging financial models that are reshaping how artists can fund their projects. The conversation also explores the future of the music industry in light of these changes, emphasizing the importance of adaptability and innovation.
Topics
00:00 The Current State of the Music Job Market
10:44 The Evolution of Music Industry Roles and Technology
15:33 New Financing Models for Artists
20:30 The Future of Music and Startups
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
music industry, job market, technology, artist financing, record labels, streaming, music roles, career transitions, music community, innovation
In this inaugural episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow delve into current music industry, focusing on Spotify's recent Loud and Clear report. They discuss the economic implications of streaming for artists, the evolving landscape of super fan monetization, and the recent MLC/ Spotify lawsuit.
Topics
00:00 Introduction to the Lone Wolves Podcast
00:27 Spotify's Loud and Clear Report
04:38 The Economics of Music Streaming
06:24 The Role of Super Fans in the Music Industry
10:26 Challenges in Music Discovery and Promotion
13:27 The Future of Music Merchandising
19:18 Spotify/ MLC lawsuit
Startups Mentioned
EVEN, Softside, Fave
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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