In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights.
Topics
00:00 Streaming is slowing & Lauren is hungry
01:37 Music use on socials
05:43 The Gray Area of Music Licensing
08:18 Challenges in Music Clearance for Brands
09:55 Introduction to Cypher and Faris Bseiso
15:27 Navigating Viral Moments in Music
18:34 Future Focus: Bridging Brands and Music Rights Holders
Credits
Hosted by Lauren Blitzer-Wright & Drew Thurlow
Guest Faris Bseiso from Cipher
Music by Drew Thurlow
Produced & Directed by Nicole Marinake
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Keywords
Crumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit