AI is a topic that’s on most marketers’ minds these days. So we sat down with Pini Yakuel from Optimove to discuss how marketers can embrace AI to create successful marketing campaigns.

How do direct mail marketing campaigns live up to consumers’ expectations? Find out on this episode of the Lobcast Podcast where we’re deconstructing real-world direct mail campaigns to see how they meet or exceed consumer expectations.

As marketers, we love knowing what our peers are doing in their marketing strategies, but we also love knowing how our target audiences feel about our strategies and tactics. Hear some of the key findings from our 2023 State of Direct Mail Consumer Insights report to uncover consumers’ perspectives on direct mail.

Testing, testing! We’re talking about A/B testing in marketing campaigns on this episode of the Lobcast Podcast. Learn more about statistical significance, what elements to test, and what marketing channels to run your A/B tests on.

As marketers, we’re constantly tasked with doing more with less and increasing ROI at the same time. Let’s break down marketing ROI and talk about how direct mail can be a great channel for improving ROI and lifting the results of other marketing channels.

Optimization is a journey, not a destination. On this episode, we’re digging into the science and principles behind continuous marketing optimizations, especially in the direct mail space. Listen in and learn more about where to focus optimization efforts, what tests to run, and how to measure results.

Personalization is the name of the game in marketing, but it can also be a challenge to get it right. Learn how to personalize your marketing campaigns to drive better results and ROI.

Mix up an orange margarita and listen in as we divert from marketing mail to talk about operational mail on the Lobcast Podcast. From automation to optimization, we're sharing the best tips and tricks for creating and sending operational mail.

Measuring marketing metrics is a standard part of any marketer’s day. We’re mixing up some margaritas and talking all things marketing metrics on the Lobcast Podcast. From measuring digital marketing campaigns to direct mail, let’s dive deep into data and analysis.

They say a picture is worth a thousand words, but the right customer data could be worth a million dollars. Join us for a million dollar cocktail as we talk about marketing and customer data.

Rise and shine, it’s mimosa time! Mix up some strawberry mimosas and listen in as we talk about spring marketing strategies! From A/B testing to harvesting data, we’ll cover what marketers need to think about this season.

Spring is here and it’s the perfect time to spring clean your marketing workflows to make sure they’re functioning appropriately and driving the results you expect. Join us for a whiskey sour as we talk about spring cleaning your marketing workflows.

What separates direct mail from intelligent mail? Find out in this episode as we sip on iced mochatinis and discuss the power of intelligent mail and how it drives ROI for your marketing campaigns.

We recently released our State of Direct Mail 2023 report and we’re pulling out our favorite key findings from the report to see what our marketing friends are up to this year when it comes to direct mail.

With Valentine’s Day right around the corner, peoples’ DMs are about to explode. Email fatigue is real, and people are bombarded with digital messages daily so why not reach them where you’ll have their full attention? Their mailbox! Learn how to slide into a new DM: Direct Mail!

We may still be welcoming a new year and getting ready to execute new marketing campaigns, but let’s take a second to talk about marketing tactics that are timeless. From direct mail to word-of-mouth marketing, these are tactics that have adapted to the times to continue to drive results.

Happy New Year! As marketers, we’re excited to kick off 2023 with new marketing campaigns and setting professional New Year’s resolutions for ourselves and our teams. On this episode of the Lobcast Podcast, we’re talking 2023 marketing trends, A/B testing, and sustainability and social commitment. Mix up a raspberry mocktail and listen in.

It is almost time to welcome 2023, which means it’s time to reset the marketing budget! As you prepare for next year’s marketing campaigns, here are some things to keep in mind when it comes to budgeting for direct mail and how it can fit in with your overall marketing strategy.

Mail matters! We’ve discussed the 2022 State of Direct Mail and State of Direct Mail Consumer Insights that prove direct mail is a powerful marketing tactic, but it’s often pitted against another form of marketing mail: Email. But around here, we know every marketing channel has its place in an omnichannel strategy. Let’s sip on some mulled wine and discuss when a marketing campaign should be an email, a piece of direct mail, or both!

Let’s heat things up with a coffee-based drink as we talk hot trends in direct mail and analyze how consumers are reacting to this impactful marketing channel.