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Welcome to the Lobcast Podcast: Mixers and Marketing. Join us for a drink as we talk about different marketing topics.
Lobcast Podcast: Marketing Optimizations & Old Fashioneds
Lobcast Podcast
55 minutes 24 seconds
2 years ago
Lobcast Podcast: Marketing Optimizations & Old Fashioneds
Optimization is a journey, not a destination. On this episode, we’re digging into the science and principles behind continuous marketing optimizations, especially in the direct mail space. Listen in and learn more about where to focus optimization efforts, what tests to run, and how to measure results.
Lobcast Podcast
Welcome to the Lobcast Podcast: Mixers and Marketing. Join us for a drink as we talk about different marketing topics.