Please visit https://thebookvoice.com/podcasts/1/audiobook/255396 to listen full audiobooks. Title: Meaningful: The Story of Ideas That Fly Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 3 hours 4 minutes Release date: February 1, 2016 Genres: Marketing & Advertising Publisher's Summary: Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them. Our ideas fly when we show others their wings.

Please visit https://thebookvoice.com/podcasts/1/audiobook/243318 to listen full audiobooks. Title: Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader Author: Mary Christensen Narrator: Lesley Parkin Format: Unabridged Audiobook Length: 6 hours 45 minutes Release date: September 1, 2015 Ratings: Ratings of Book: 3.82 of Total 17 Ratings of Narrator: 3.5 of Total 4 Genres: Marketing & Advertising Publisher's Summary: Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone - and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, 'Be a Direct Selling Superstar', she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: set goals; eliminate self-sabotaging behaviors; market their products and business opportunity effectively; communicate persuasively; build a committed network of sellers; be an influential leader; create a clear roadmap for others to follow; inspire and lead a wide range of personalities; maintain work-life balance; and, manage their time and their money wisely. For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income - this inspiring master plan explains step by step how to achieve long-term success in direct selling.

Please visit https://thebookvoice.com/podcasts/1/audiobook/226403 to listen full audiobooks. Title: Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Author: Brad Van Auken Narrator: Erik Synnestvedt Format: Unabridged Audiobook Length: 10 hours 52 minutes Release date: January 1, 2015 Genres: Marketing & Advertising Publisher's Summary: Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Please visit https://thebookvoice.com/podcasts/1/audiobook/180095 to listen full audiobooks. Title: Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Author: David Newman Narrator: David Newman Format: Unabridged Audiobook Length: 8 hours 12 minutes Release date: May 21, 2013 Ratings: Ratings of Book: 3.67 of Total 3 Genres: Marketing & Advertising Publisher's Summary: As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that 'only action creates results.' Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to: • Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull (not push) qualified prospects into your world • Get noticed using the power of 3PR • Position yourself as the go-to expert in your field • Become the obvious choice by building your Thought Leadership Platform • Do social media right • Zero in on your customers' pain/gain factors • Learn to speak prospect language about prospect problems • Generate a steady stream of referrals • Identify and focus on high-payoff marketing activities • Gain clarity, confidence and control so you sell more - more easily and more often • Cultivate and leverage enthusiastic advocates • And more

Please visit https://thebookvoice.com/podcasts/1/audiobook/234243 to listen full audiobooks. Title: Secrets of the Moneylab: How Understanding People Will Increase Your Profits Author: Kay-Yut Chen, Marina Krakovsky Narrator: Matt Addis Format: Unabridged Audiobook Length: 8 hours 28 minutes Release date: January 7, 2011 Ratings: Ratings of Book: 4.5 of Total 2 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success. Publshed as part of the Penguin Portfolio series of business audiobooks.

Please visit https://thebookvoice.com/podcasts/1/audiobook/124525 to listen full audiobooks. Title: Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Author: Michael Tasner Narrator: Don Hagen Format: Unabridged Audiobook Length: 6 hours 14 minutes Release date: June 29, 2010 Ratings: Ratings of Narrator: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this audio book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audio book will help you build leads, traffic, sales, market share--and profits! • Capitalizing on the new “content marketing” • The megashift from blogging to microblogging--and what it means to you • A world run by smartphones: iPhones, BlackBerrys, and beyond • Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more • Plurk? UStream? Joost? Tumblr? iGoogle? • Profiting from the sites and tools you may never have heard of • Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

Please visit https://thebookvoice.com/podcasts/1/audiobook/212033 to listen full audiobooks. Title: In Cheap We Trust: The Story of a Misunderstood American Virtue Author: Lauren Weber Narrator: Marguerite Gavin Format: Unabridged Audiobook Length: 9 hours 8 minutes Release date: January 29, 2010 Genres: Marketing & Advertising Publisher's Summary: Cheap. Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals-to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on subway fare, she realized she had turned into him. In this lively treatise on the virtues of being cheap, Weber explores provocative questions about Americans' conflicted relationship with consumption and frugality. Why do we ridicule people who save money? Where's the boundary between thrift and miserliness? Is thrift a virtue or a vice during a recession? And was it common sense or obsessive-compulsive disorder that made her father ration the family's toilet paper? In answering these questions, In Cheap We Trust offers a colorful ride through the history of frugality in the United States. Readers will learn the stories behind Ben Franklin and his famous maxims, Hetty Green (named 'the world's greatest miser' by the Guinness Book of Records) and the stereotyping of Jewish and Chinese immigrants as cheap. Weber also explores contemporary expressions and dilemmas of thrift. From Dumpster-diving to economist John Maynard Keynes's 'Paradox of Thrift' to today's recession-driven enthusiasm for frugal living, In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Please visit https://thebookvoice.com/podcasts/1/audiobook/211984 to listen full audiobooks. Title: Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Author: Mark Joyner Narrator: Erik Synnestvedt Format: Unabridged Audiobook Length: 1 hour 43 minutes Release date: June 3, 2009 Ratings: Ratings of Book: 5 of Total 3 Genres: Marketing & Advertising Publisher's Summary: The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald’s to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? The answer is “yes,” and it’s right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner’s Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as “business miracles” with a zero-dollar ad budget. Now, Mark Joyner finally puts this amazing business-transforming methodology on audio and tells you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You’ll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn’t just some new buzzword for the same old ideas—it’s a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It’s not complicated and it’s not a magic bullet; it’s a straightforward, proven system for getting exactly what you and your business need to grow—more profit faster.

Please visit https://thebookvoice.com/podcasts/1/audiobook/127989 to listen full audiobooks. Title: Buyosphere: The Consumer Awareness Revolution Author: Dara O'Rourke, Daniel Goleman Narrator: Dara O'Rourke, Daniel Goleman Format: Unabridged Audiobook Length: 1 hour 9 minutes Release date: January 1, 2009 Genres: Marketing & Advertising Publisher's Summary: O'Rourke details emerging technologies that reveal the hidden impacts of every product we buy - on society, the environment, and our health. This comprehensive information allows us, for the first time, to fully align our buying habits with our values, and shift the balance of power from company to consumer.

Please visit https://thebookvoice.com/podcasts/1/audiobook/148259 to listen full audiobooks. Title: Spanning Silos: The New CMO Imperative Author: David Aaker Narrator: Phil Gigante Format: Unabridged Audiobook Length: 6 hours 55 minutes Release date: November 25, 2008 Genres: Marketing & Advertising Publisher's Summary: Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEO Use cross-functional teams and other strategic linking devices Foster communication across silos Select the right CMO role— from facilitator to strategic captain Develop common planning processes Adapt your brand strategy to silo units Allocate marketing dollars strategically across silos Develop silo-spanning marketing programs In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical—and more difficult—than ever. This book gives you the road map you need to accomplish that feat.

Please visit https://thebookvoice.com/podcasts/1/audiobook/211861 to listen full audiobooks. Title: How to Market Your Professional Expertise: Marketing Professional Services Author: Nido R. Qubein Narrator: Nido Qubein Format: Unabridged Audiobook Length: 4 hours 25 minutes Release date: March 10, 2008 Genres: Marketing & Advertising Publisher's Summary: This program covers: The 10 objectives of strategic marketing Capitalizing on your marketing advantage An overview of an integrated marketing system How to sell more in less time than before Finding clients for your professional expertise Investing in your success Tactics for greater marketing power Preventing sales from slipping away

Please visit https://thebookvoice.com/podcasts/1/audiobook/102452 to listen full audiobooks. Title: A Branded World: Adventures in Public Relations and the Creation of Superbrands Author: Michael Levine Narrator: Lloyd James Format: Unabridged Audiobook Length: 10 hours 23 minutes Release date: June 26, 2005 Ratings: Ratings of Book: 2 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Please visit https://thebookvoice.com/podcasts/1/audiobook/160461 to listen full audiobooks. Title: There Must Be a Pony In Here Somewhere: The AOL Time Warner Debacle and the Quest For the Digital Future Author: Kara Swisher, Lisa Dickey Narrator: Kara Swisher Format: Abridged Audiobook Length: 6 hours 0 minutes Release date: October 14, 2003 Ratings: Ratings of Book: 5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: In her acclaimed AOL.COM, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for position, hoping for the worst. But like the little boy who searches through a pile of horse manure looking for the pony, the companies are vigorously scooping their way forward - often without a clue.

Please visit https://thebookvoice.com/podcasts/1/audiobook/233303 to listen full audiobooks. Title: How to Become a Great Boss Author: Jeffrey J. Fox Narrator: Jeffrey J. Fox Format: Unabridged Audiobook Length: 2 hours 30 minutes Release date: May 15, 2002 Ratings: Ratings of Book: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: The Great Boss Simple Success Formula: - Companies Do What the Boss Does - Groom 'Em, or Broom 'Em - Hire Slow, Fire Fast - Don't Be Tired - The Rule of the Ds - Delegate Down, Down, Down - Don't Hire a Dog and Bark Yourself - Don't Shoot from the Lip - Never Be Little, Never Belittle - Listen to Phonies, Fools, and Frauds - Don't Check Expense Accounts - 'Quit' Is for Scrabble - It's Okay to Be Quirky Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career--and your life. In times like these, being a great boss can be harder than ever. If you want surprising and useful advice on how to handle the tough stuff--from having to fire a long-time employee to being a new boss with a demoralized team--the stories, observations, and advice contained in this gem of a book will set your feet in the right direction. And if you just want advice on living up to the legend who preceded you in the job, or even ways to emulate someone who was a great boss to you, Jeffrey Fox has gathered anecdotes from some of the mightiest and most respected bosses in America. The bestselling author who brought you How to Become CEO and How to Become a Rainmaker knows the territory about which he speaks. Fox is the master of the counterintuitive angle. For every boss who has implied 'I know what's best, that's why I'm the boss,' Fox counsels, 'Listen to Phonies, Fools, and Frauds' and 'Don't Check Expense Accounts.' His stories from bosses who have cared equally for employees' lives and the bottom line will inspire you to see that profit counts, but so do camaraderie, motivation, and a great place to work. In a time of considerable corporate downsizing, it's more important than ever for bosses to surround themselves with motivated employees. Jeffrey Fox's How to Become a Great Boss will have a place on the shelves of top brass everywhere who want to remain leaders of their pack.