Please visit https://thebookvoice.com/podcasts/1/audiobook/102452 to listen full audiobooks. Title: A Branded World: Adventures in Public Relations and the Creation of Superbrands Author: Michael Levine Narrator: Lloyd James Format: Unabridged Audiobook Length: 10 hours 23 minutes Release date: June 26, 2005 Ratings: Ratings of Book: 2 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.