Breaking into a new market is never easy—especially when it’s the crowded, fast-moving world of media tech.
In this episode of Liberty on the Line, Liberty’s Jen Hibberd speaks with Andrew Webb, founder of Connectopia and the Emerging Tech Network, about what it really takes for technology companies to win over publishers and media brands.
They explore the biggest obstacles for international tech companies entering the UK market, why listening is the most underrated sales skill, and how storytelling can cut through “tech fatigue” to create genuine, lasting relationships. Andrew also shares lessons from building a thriving peer community that connects innovators with decision-makers in the publishing industry.
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Branding isn’t just a logo—it’s a foundational business tool that can make or break a company’s long-term success.
In this episode of Liberty on the Line, Liberty CEO Elena Davidson sits down with seasoned B2B marketing consultant Mark Allatt to explore how startups and scaling companies can create meaningful brand identities from day one.
Together, they unpack why branding should never be an afterthought, how early-stage companies can avoid costly missteps, and what it takes to build a brand that not only resonates with customers—but also earns investor confidence and internal buy-in.
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The rise of freelance journalism is reshaping the media landscape—bringing both opportunity and uncertainty to those on the front lines of tech reporting.
In this special episode of Liberty on the Line, Liberty’s James Meredith sits down with two veteran tech journalists to unpack the realities of freelance life in today’s fast-changing editorial world.
Together, they explore the evolving relationship between PR professionals and independent reporters, share insights on navigating the business side of freelancing, and offer candid advice for how brands can collaborate more effectively with journalists.
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For episode #20 of Liberty on the Line, Liberty CEO Elena Davidson sits down with António Dias Martins, Executive Director at Startup Portugal, to explore Portugal’s soaring startup scene and what’s in store at the upcoming SIM Conference in Porto.
In this episode:
Why SIM Conference is fast becoming southern Europe’s must‑attend event for founders, investors, and ecosystem builders
The origin story of Porto’s startup boom and lessons other cities can borrow
Practical tips for startups looking to turn conference connections into lasting partnerships
Press play to hear how Portugal is positioning itself as a global innovation hub, and why your next big opportunity might start on the banks of the Douro.
Liberty is proud to be a woman-owned business, and each year, we dedicate a podcast episode to celebrating the impact of the International Women's Day movement, observed on March 8th.
In this special episode of Liberty on the Line, Director James Meredith sits down with Deborah Gray, Founder and CEO of Iberian communications agency Canela, to discuss their Keep Working for Change initiative and the ongoing progress of women's rights worldwide.
As Mobile World Congress (MWC) kicks off, excitement is in the air in Barcelona.
For Episode 18 of Liberty on the Line, Liberty CEO Elena Davidson sits down with Imma Folch Lázaro, CEO and Founder of LF Channel, a Spanish PR agency based in Barcelona which was founded in 1996 and has attending MWC for over 20 years.
Together, they discuss what to expect on the ground at MWC and share expert insights on how to make the most of the event this year.
The arrival of DeepSeek has sent shockwaves through Silicon Valley, shaken global markets, and ignited debates across the tech world.
In Episode 17 of Liberty on the Line, Liberty CEO Elena Davidson sits down with two leading media experts to explore the seismic impact of this AI breakthrough.
Together, they dive into the implications of DeepSeek and share their insights on the future trajectory of artificial intelligence.
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The communications and PR landscape in APAC is a captivating yet complex maze for outsiders.
In part two of Liberty on the Line's spotlight on the region, Liberty's Director, James Meredith, takes a closer look at India and Southeast Asia with Nolan Ovinis, Director and Senior Consultant at Priority Consultants.
Together, they navigate the region’s diverse industry landscape, uncovering the challenges and opportunities shaping the communications market there today.
The communications and PR landscape in APAC is a labyrinth—intriguing, dynamic, and daunting for outsiders. So what are the practices that makes this region so unique in the global comms arena?
In episode #15 of Liberty on the Line, Liberty's Director, James Meredith, dives deep into the unique dynamics of APAC with two seasoned Singapore-based experts.
Together, they unravel the region's diverse industry landscape, exploring both the hurdles and the opportunities that define the comms market in this part of the world.
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With the rise of ChatGPT and shorter, punchier social media writing, what's to become of the craft of speech writing, and longer form creative and business writing?
For episode #14 of Liberty on the Line, Liberty's Rick Judge, Account Director, speaks with Mintaro Oba, Chief Speechwriter to the U.S. Secretary of Education and co-founder of Speechwriters of Color.
Mintaro discusses the techniques, processes and principles behind drafting impactful speeches and what the future holds for the art of powerful writing that moves people.
What's the current state of play for the telecoms industry in Africa, and what does the future hold?
For episode #13 of Liberty on the Line, Liberty's James Meredith, Director, hosts a conversation with a panel of experts to discuss Africa's diverse telecoms landscape, the promise it holds for the industry and the challenges that still lay ahead.
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Liberty is proud to be a woman-owned business, so with International Women's Day upon us, Liberty US VP Janel Steinberg catches up with a panel of prominent women in tech, PR and journalism to discuss the progress that's been made and challenges faced by women in the industry.
Guests for this episode:
For this episode of Liberty on the Line, Liberty CEO Elena Davidson chats with James Meredith, Head of External Relations at Liberty, on his six year work anniversary and the lessons learned along his career path and PR journey.
For this episode of Liberty on the Line, Liberty CEO Elena Davidson talks with US Account Director Rick Judge on his six year anniversary with Liberty and the lessons he's learned along his PR journey.
As Liberty celebrates its 25th anniversary, Liberty CEO Elena Davidson talks about the last 25 years in PR, tech and journalism with a panel of guests, including Liberty's founder Dee Gibbs.
Other guests include:
As the telecoms world descends on Barcelona for Mobile World Congress (MWC), Liberty CEO Elena Davidson catches up with an expert panel to preview MWC 2023, what to expect this year and share some tips for the show.
Guests for this episode:
With results day in the UK upon us and students returning to school in the US and UK, many young people are planning the next phase of their academic and career journeys. For episode #7 of Liberty On the Line, we look at the various potential routes to exploring a career in the PR industry.
Joining Liberty's James Meredith, Head of External Relations, for a conversation is Elishba Forde, Work Experience & Recruiter Engagement Coordinator at Westminster University, Senja Toivonen, Account Executive at Bospar, Joao Goncalves, Account Executive at Liberty, and Miko Xiang, a recent graduate at Westminster University and a Liberty intern.
https://www.libertycomms.com
As we wrap up 2021, Liberty CEO Elena Davidson catches up with Scott Bicheno, Editorial Director at Telecoms.com, to talk about the state of play of the media, the art of podcasting, PR best practices, and the latest communications trends. Scott also hosts The Telecoms.com Podcast along with Light Reading's Iain Morris.
Influencer relations is the wild west of marketing, a seemingly complex and ever-changing industry that's growing wildly. For episode #5, Liberty On the Line opens the curtain on the process behind influence and how companies can approach building authentic relationships with influencers and their audiences.
Joining Liberty's CEO Elena Davidson for a conversation is Lucy Luke, Strategic Partner Manager at Facebook, Rachel Hurd-Wood, actress and influencer, Catherine Frusher, Client Director at Gleam Futures, and Isobel Selby, Account Manager at Gleam Futures.
https://www.libertycomms.com
When we think about the industries most impacted by the pandemic, events are right near the top of the list. For episode #4, Liberty On the Line looks at how this time has challenged even the most seasoned event organizers and those closely involved, how they were able to pivot and thrive, and what’s next for events as we slowly return.
Joining Liberty's CEO Elena Davidson for this lively conversation is Sean Carr, Managing Director at Decisive Media and TelecomTV, Rob Chambers, Managing Director at Total Telecom, and Gareth Batten, Operations and Business Development Manager at Ofilms.
https://www.libertycomms.com