Breaking into a new market is never easy—especially when it’s the crowded, fast-moving world of media tech.

In this episode of Liberty on the Line, Liberty’s Jen Hibberd speaks with Andrew Webb, founder of Connectopia and the Emerging Tech Network, about what it really takes for technology companies to win over publishers and media brands.

They explore the biggest obstacles for international tech companies entering the UK market, why listening is the most underrated sales skill, and how storytelling can cut through “tech fatigue” to create genuine, lasting relationships. Andrew also shares lessons from building a thriving peer community that connects innovators with decision-makers in the publishing industry.

Guest:

• ⁠Andrew Webb – Founder of Connectopia and the Emerging Tech Network, with a background spanning commercial leadership in publishing and ad tech. Andrew helps technology companies navigate market entry, forge meaningful industry connections, and position themselves for sustainable growth.