In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it. 1. Understand that thought leadership is, in fact, an infinite game. 2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients. 3. Always be on the hunt for inspiration. 4. Become—and stay—a student of the game. 5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world: 1. Bylined thought leadership articles allow you to be discovered by humans 2. Bylined thought leadership articles allow you to be discovered by AI 3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in 4. Bylined thought leadership articles are potent business development and marketing materials 5. Bylined thought leadership articles are impressive pieces of your content library 6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content environment, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it. In other words, they need to be the Joe Rogan of their practices. Wayne walks through seven high-level considerations attorneys and their firms need to keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for their target audiences. 1. Commit to the concept of thought leadership. 2. Commit to the idea of owning a niche or owning an industry. 3. Create thought leadership consistently. 4. Take an omnichannel approach to content creation. 5. Consider producing content across the content spectrum. 6. Create a content team and staff it appropriately. 7. Regularly seek feedback from your audiences.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter. 1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place. 2. It's how you build a following, which will likely mean more attendees for your presentations. 3. It forces you to regularly refine and polish your thoughts. 4. It lets you test your ideas and receive feedback on them. 5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so. Those complications are: 1. The client's thought leadership production efforts slow down 2. The client has to take on more work 3. The client will become dissatisfied with the ghostwriting process 4. The client will negatively impact their ability to market themselves, to build their authority, and to develop business

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics. The benefits of them doing so include: 1. Positioning themselves as having their fingers on the pulse of legal and business issues relevant to their clients 2. Improved client service and client confidence 3. Improved discoverability 4. Improved chances of getting media coverage and landing speaking engagements 5. Generating business development opportunities 6. Boosting recruiting efforts 7. Creating additional cross-selling opportunities 8. Providing professional development opportunities

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts. (It's not. It's about leading *through* thoughts.)

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content: 1. You're prematurely helping your content go stale 2. There's no guarantee your audience will know what you're talking about 3. Pop culture references could damage your credibility and make your audience members question your professionalism 4. You'll almost certainly alienate some members of your audience 5. Pop culture references can show a lack of awareness on your part regarding social issues and how people feel about them 6. Pop culture references can distract your audience from absorbing your knowledge, wisdom, and insights

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions: 1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions 2. Industry-specific insights gleaned from the work your firm did for various organizations within a single industry 3. Innovative approaches to litigation, deals, and legal disputes generally 4. Innovative uses of technology 5. Innovative approaches to staffing legal matters

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content. Well-written introductions keep your readers engaged and wanting to continue reading by: 1. Creating a favorable first impression; 2. Capturing their attention; 3. Framing the topic in a way that communicates they should continue reading; 4. Establishing your credibility as a trustworthy source for the information you're about to discuss; and 5. Giving your readers a sense of the payoff they'll receive for reading your content until the end

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker. Here's why: 1. Regularly producing thought leadership content sharpens your communications skills. 2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with. 3. Regularly producing thought leadership content helps you become more confident and more composed. 4. Regularly producing thought leadership content helps you become a master ice breaker. 5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world. Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as: 1. Current clients 2. Prospective clients 3. People who would never hire you 4. Politicians 5. Mission-driven organizations 6. Your employees 7. Your co-owners 8. Pro bono organizations 9. Your family 10. You

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content: 1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss. 2. You're not using white space creatively. 3. You're not laying the groundwork or the context for the points you're going to make later on. 4. You're not using segues to transition from idea to idea. 5. You're burying the lede by waiting until the very end, or at least the middle, to explain the importance of the topic you're covering.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations. 

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target audiences, including past, current, and prospective clients and referral sources. Those five ways are: 1. Positioning you regarding the areas of law you're discussing in your thought leadership. 2. Positioning you regarding the industries you're discussing in your thought leadership. 3. Positioning you regarding how you approach your clients' problems. 4. Positioning you regarding your views of the world that sync with your clients' views, such as calling out overzealous regulators and prosecutors. 5. Positioning you as a human being with similar hobbies and interests as your clients.