For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.
In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.
If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
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For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.
In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.
If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
Practice Pointer: Consistently produce thought leadership, become a more appealing presenter
Legally Contented
6 minutes 38 seconds
2 months ago
Practice Pointer: Consistently produce thought leadership, become a more appealing presenter
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter.
1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place.
2. It's how you build a following, which will likely mean more attendees for your presentations.
3. It forces you to regularly refine and polish your thoughts.
4. It lets you test your ideas and receive feedback on them.
5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.
Legally Contented
For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.
In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.
If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
