Joel Ankney is an Attorney at Ankney Law.

Joel works with clients to protect their interests and make informed decisions when buying or selling small businesses. He also helps people start, operate, buy, and sell Main Street businesses and buy, sell, and lease commercial real estate.

Ankney Law has helped clients close hundreds of deals in diverse industries. The firm will guide you through your deal by helping you negotiate, draft, and review all deal documents, from the Letter of Intent to the Purchase Agreement to the ancillary Closing documents. 

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelankney/

Visit Ankney Law: https://www.joelankney.com/

On This Episode, We Discuss…

• Legal Essentials of Buying and Selling Businesses
• How to Market Yourself Effectively 
• Why a Solo Practice Might be the Best Decision for Entrepreneurial Lawyers
• Benefits of Writing a Book on Your Expertise 

Molly McGrath is Founder of Hiring and Empowering Solutions, LLC.

Molly has coached, consulted and directed presidents and founders of national organizations and over 5,000 law firms in; executive-level leadership, continuous improvement and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability.

Since 1997, Hiring & Empowering Solutions® has been the only team of management consultants offering hiring and training support to boutique law firms and “solopreneur” attorneys throughout the U.S. 

Connect with Molly on LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/

Visit Hiring and Empowering Solutions: https://hiringandempowering.com/

On This Episode, We Discuss…

• The Most Common Hiring Mistakes Law Firms Makes
• Why Your Receptionist is More Important Than You Think
• Practical Strategies to Improve Client Communication
• How to leverage digital platforms like LinkedIn for hiring and business development

Robert Scott is the Co-Founder of Monjur.  

As a co-founder of Monjur, a cloud-based, AI powered legal solution providing contracts-as-service solutions for the IT industry, Robert leverages his expertise in technology and law to create innovative and efficient solutions for clients. As a managing partner of Scott & Scott, LLP, a leading law and technology services firm, he has over 27 years of experience in handling complex and high-stakes cases involving software disputes, brand protection, IT transactions, and federal court litigation.  

Monjur is a cutting-edge platform that automates the drafting, review, and management of legal contracts, saving time and money for IT professionals and businesses. 

Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertjscott/ 

Visit Monjur: https://monjur.com/ 

On This Episode, We Discuss…

• The Shift from Traditional Legal Service Models to Subscription-based Solutions
• AI-powered Contracts-as-a-Service
• How Intellectual Property Can be Monetized
• The importance of Client Development

How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.  

Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/

Visit Market My Market’s Website: www.marketmymarket.com/  

On This Episode, We Discuss…

• Effective Public Relations Tactics That Go Beyond Traditional Press Releases
• The Intersection of Public Relations and SEO
• Tweaking Older Content Using AI
• Benefits of Working with Specialized Marketing Partners in the Legal Industry

How Law Firms Will Win in 2025 Part 1.

Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.

Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/

Visit Market My Market’s Website: www.marketmymarket.com/

On This Episode, We Discuss…

• How To Capitalize on Evolving Digital Trends
• Why SEO is Just One Part of the Puzzle
• How Law Firms Can Adapt to Changing Demographics and Digital References  
• Market My Market’s Blueprint for Sustainable Law Firm Growth

Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect).

For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law.

From Broadcast TV and Paid Search to Streaming, Website Management, and everything in between, they have the tools to reach prospective clients at every stage of their decision-making journey.

Connect with Kyle on LinkedIn: https://www.linkedin.com/in/hhebenstreit/

Visit PMP (PracticeMadePerfect): https://www.pmpmg.com/ 

Trial Lawyers Summit: https://ntlsummit.com/

On This Episode, We Discuss…

• Importance of Multi-platform Marketing
• Custom Marketing Strategies 
• The Importance of Setting Clear Expectations with Clients
• Embracing New AI Tools While Maintaining a Human Touch

Jeff Hampton is the Owner of YouTube Rainmakers and the Founder of Fulgham Hampton Criminal Defense Attorneys and STR Law Guys. 

Jeff is a seasoned entrepreneur and YouTube growth strategist with a passion for helping lawyers, financial experts and professional service businesses thrive.  

With his expertise in managing two successful law firms and training other lawyers to grow their businesses through YouTube, he can guide you in optimizing your online presence and leveraging digital tools to drive success. 

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/

Visit YouTube Rainmakers: https://www.youtuberainmakers.com/

Visit Fulgham Hampton Criminal Defense Attorneys: https://www.fhlawgroup.com/ 

Visit STR Law Guys: https://www.strlawguys.com/  

On This Episode, We Discuss…

• Producing Content That Resonates with Potential Clients
• Secrets to Building Visibility and Trust Through YouTube
• Balancing Long-form and Short-form Videos on YouTube to Create Brand Authority
• How to Create Evergreen Content that Drives Revenue

David Matthews is the Firm Founder of Matthews and Associates.  

David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country.  

He has tried more than 175 cases to verdict and helped injured people across the country attain some of the largest verdicts or settlements in pharmaceutical litigation against the makers of such drugs as Phen-Fen, Rezulin, Vioxx, and Bextra-Celebrex.  

Connect with David on LinkedIn: https://www.linkedin.com/in/david-matthews-a3a51811b/  

Visit Matthews and Associates: https://www.thewagstafflawfirm.com/  

On This Episode, We Discuss…

• How the Landscape of Mass Tort Litigation has Evolved Over the Years
• Complexities of Pharmaceutical Litigation
• Strategic Elements of Mass Tort Litigation
• Camp Lejeune Water Contamination Case

Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.


Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.

She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page. 

Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/

Visit Nomad Copywriting: https://nomadcopywriting.io/

On This Episode, We Discuss…

• What Makes Writing Powerful
• How More Personal, Approachable Language Can Build Trust 
• Common Mistakes Law Firms Make with Google Ads
• Social Media and Copywriting

Mike Mellor is President and Founder of 742Advisors.

With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.

He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/

Visit 742Advisors: https://742advisors.com/

On This Episode, We Discuss…

• Transforming Small and Midsize Firms' Marketing Processes 
• How Law Firms Can Use Internal Data to Their Advantage
• Winning Clients in a Competitive Market
• CRM systems

RJon Robins is the Co-Founder of How To Manage A Small Law Firm.  

RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members.   

Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business.  

Connect with RJon on LinkedIn: https://www.linkedin.com/in/rjonrobins/  

Visit How To Manage A Small Law Firm: https://howtomanageasmalllawfirm.com/  

RJon’s Book: Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine  

RJon’s Podcast: Profit First for Lawyers

On This Episode, We Discuss…

• How to Stop Running Your Firm and Start Owning It
• The Seven Main Components of Every Successful Law Firm
• Why CPA Advice Might be Costing You More Than You Think
• How to Increase Your Law Firm’s Profitability Without Increasing Overhead

David Klein is the Director of Business Development for ConsulTV. 

David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  

ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader 

Visit ConsulTV: https://www.consult.tv/ 

On This Episode, We Discuss…

• The Seismic Shift from Traditional TV Ads to Streaming Platforms
• How Brands Can Adapt to the New Age of Digital Marketing
• Targeted Advertising in Streaming TV
• Optimizing Campaigns with Web Lift Pixels

Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the , and author of Staffing Up: The Attorney's Guide to Hiring Top Talent.

Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, and confidence to build their Perfect Practice: the income they want, the time off that they need, while dramatically reducing the stress that is wrecking their quality of life.

Law Firm Success Group applies proven business growth principles in the areas of Business Development, Hiring and Managing Teams, Marketing, Strategy, and Time Management to solo and small law firms.

Connect with Alay on LinkedIn: https://www.linkedin.com/in/alayyajnik/

Visit Law Firm Success Group: https://www.lawfirmsuccessgroup.com/

Alay’s Book: Staffing Up: The Attorney's Guide to Hiring Top Talent

On This Episode, We Discuss…

• How to Master Time Management for Better Work-life Balance
• Overcoming the Billable-hour Mindset
• Secrets to Hiring Top Talent 
• His book Staffing Up: The Attorney's Guide to Hiring Top Talent

Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.  

Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.   

She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.  

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/  

Visit Jessica Lackey Consulting: https://www.jessicalackey.com/  

On This Episode, We Discuss…

• Applying Big Business Strategies to Smaller Companies
• How to Align Personal Strengths with Business Needs
• Mastering Niche Marketing
• The Importance of Active Listening

Ivy Grey is the Chief Strategy & Growth Officer for WordRake.

Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. 

WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.

Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/


Visit WordRake: https://www.wordrake.com/

WordRake 5.0 Free Trial: https://www.wordrake.com/trial

On This Episode, We Discuss…

• How Lawyers Can Communicate More Effectively by Writing Concisely and Clearly
• The Balance Between AI and Human Expertise in Legal Writing
• Actionable Advice on How Lawyers Can Improve Their Writing
• The Importance of Brevity
• WordRake 5.0

Ron Latz is the Founder of LegalFenix. 

During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.

LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates. 

Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/ 

Visit LegalFenix: https://legalfenix.com/ 

On This Episode, We Discuss…

• The Role of a Fractional CMO
• Effective Ways Law Firms Can Generate Leads
• How Law Firms Should Invest in Marketing Strategies 
• Why Law Firms Struggle with Tracking Where Their Leads Come From

Jon Lassiter is the President of Lassiter Management Partners.

With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions and solve complex problems.

Lassiter Management Partners is a premier Fractional COO firm, grounded in the fundamental principles of trust and integrity. Their mission is to serve as a strategic advisor to business owners, offering tailored operational solutions that drive success.

Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-w-lassiter/

Visit Lassiter Management Partners: https://lmpconsulting.co/

On This Episode, We Discuss…

• Actionable Steps to Improve Efficiency in a Law Firm
• Implementing Standard Operating Procedures
• Addressing Equity Partners’ Concerns
• Improving Back-office Operations
• Surprise Audits on Trust Accounts

Colleen Joyce is the CEO of Lawyer.com.  

Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.   

Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.  

Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/  

Visit Lawyer.com: https://www.lawyer.com/  

The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/  

On This Episode, We Discuss…

• Transforming Lawyer.com from a Startup to a Leading Legal Directory
• Bringing Lindsay Lohan on board as a Spokesperson for Lawyer.com
• The Critical Role of Empathy in Client Interactions
• Lawyer-Client Matching 
• The Lawyer Growth Summit

Richard Tromans is the Founder of Artificial Lawyer.    

Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.  

Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/  

Visit Artificial Lawyer: https://www.artificiallawyer.com/  

On This Episode, We Discuss…

• What AI Means for Law Firms of All Sizes
• The Importance of AI Accuracy
• Why Smaller Firms Might Have an Advantage in the AI Race
• The Continual Evolution of Legal Tech

Haley Revel is the Managing Director and HR & Talent Management for Calibrate.

With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities.

Calibrate is a trusted executive search and organizational consultancy focused on helping law firms achieve operational excellence by optimizing their talent, processes, and performance. As an industry leader in advocating for business professionals in the business and practice of law, Calibrate is comprised of former law firm and F100 professionals, and approaches each client’s engagement with an insider’s understanding of the category.

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-jaynes-revel/

Visit Calibrate: https://calibrate-strategies.com/

On This Episode, We Discuss…

• Implementing Effective Talent Strategies within Law Firms
• Creating Clear Career Paths for Employees
• Best Practices to Enhance Employee Experiences
• Strategies for Law Firms to Engage Their Workforce