In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Sarah Hoffman, Senior Product Marketing Manager at Akeneo.
The pair discuss changes in buyer behavior - and what marketers can hope to expect in the future.
In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Harish Peri, Head of Product Marketing at Salesforce.
The pair discuss how to effectively land your product launch in your field.
In the second episode of Leading the Way: The Sales Enablement Podcast, Jarod Greene, VP of Product Marketing at Highspot is joined by Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn.
Product marketing and sales enablement have always gone hand in hand, but in this discussion, Jen explains why enablement needs product marketing now more than ever...
In episode one of Leading the Way: The Sales Enablement Podcast, host Marissa Gbenro, Director of Content Marketing at Highspot, discusses three ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.