Why enablement needs product marketing now more than ever | Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn

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Leading the Way: The Sales Enablement Podcast

Product Marketing Alliance

4 episodes

8 months ago

Join Marissa Gbenro, Senior Manager of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement.

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Why enablement needs product marketing now more than ever | Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn

Leading the Way: The Sales Enablement Podcast

37 minutes 6 seconds

3 years ago

Why enablement needs product marketing now more than ever | Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn

In the second episode of Leading the Way: The Sales Enablement Podcast, Jarod Greene, VP of Product Marketing at Highspot is joined by Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn.

Product marketing and sales enablement have always gone hand in hand, but in this discussion, Jen explains why enablement needs product marketing now more than ever...