"Attention is the biggest currency," says Frederick Mattey, formerly known as the mysterious "Headless YouTuber" who built a thriving content empire without showing his face. In this masterclass on content creation, Frederick opens up about his unexpected journey from struggling musician to successful digital creator. With refreshing candor, Frederick admits he came to YouTube for one reason: money. "I found the money," he laughs, explaining how his original plan to fund his music career evo...
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