What if everything you thought about starting and scaling a business was completely backwards? That's the provocative question at the heart of this illuminating conversation between marketing experts Blessing and Paa Kwasi, who challenge conventional entrepreneurial wisdom at every turn. The episode opens with a surprising assertion: "You don't need money to start a business, you need a customer." This paradigm shift sets the tone for a discussion that reframes entrepreneurship as accessible...
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What if everything you thought about starting and scaling a business was completely backwards? That's the provocative question at the heart of this illuminating conversation between marketing experts Blessing and Paa Kwasi, who challenge conventional entrepreneurial wisdom at every turn. The episode opens with a surprising assertion: "You don't need money to start a business, you need a customer." This paradigm shift sets the tone for a discussion that reframes entrepreneurship as accessible...
Building Businesses That Scale in Africa: Insights from Two Marketing Masters - Paa Kwesi Folson x Blessing Onwukwe Hanson
Konnected Minds Podcast
1 hour 27 minutes
6 days ago
Building Businesses That Scale in Africa: Insights from Two Marketing Masters - Paa Kwesi Folson x Blessing Onwukwe Hanson
What if everything you thought about starting and scaling a business was completely backwards? That's the provocative question at the heart of this illuminating conversation between marketing experts Blessing and Paa Kwasi, who challenge conventional entrepreneurial wisdom at every turn. The episode opens with a surprising assertion: "You don't need money to start a business, you need a customer." This paradigm shift sets the tone for a discussion that reframes entrepreneurship as accessible...
Konnected Minds Podcast
What if everything you thought about starting and scaling a business was completely backwards? That's the provocative question at the heart of this illuminating conversation between marketing experts Blessing and Paa Kwasi, who challenge conventional entrepreneurial wisdom at every turn. The episode opens with a surprising assertion: "You don't need money to start a business, you need a customer." This paradigm shift sets the tone for a discussion that reframes entrepreneurship as accessible...
