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Jeans with a Blazer
Melody Beuz
32 episodes
11 hours ago
Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
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Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
Show more...
Marketing
Business,
Society & Culture,
Careers
Episodes (20/32)
Jeans with a Blazer
How Rihanna SHOOK the Beauty Industry with Fenty
Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
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1 day ago
23 minutes

Jeans with a Blazer
The Quiet Skill That Makes You Instantly More Influential
What if the most magnetic thing about you... isn’t how loud you are, but how tuned in you are? I’ll share how a tiny moment at a gym of all places revealed a powerful truth: being present, perceptive, and energetically aware can transform how people respond to you: at work, in relationships, and in creative spaces. I’ll share micro-practices to build trust, boost confidence, and deepen connection. Plus, real-life examples of awareness in meetings, conflict, friendships, and creative collabora...
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2 weeks ago
25 minutes

Jeans with a Blazer
“Unhinged” Social Media: These Brands are Being Chaotic Online…and Going Viral
Forget playing it safe. The brands winning (and going viral) right now aren’t the ones following the rules...they’re the ones breaking them with humor, chaos, and unapologetic creativity. From Chipotle’s genius collaboration to Duolingo’s chaotic owl, Scrub Daddy’s dark humor, Nutter Butter’s fever-dream TikToks, and Sour Patch Kids’ snarky genius, I'll get into why these campaigns prove that being "unhinged" works. You’ll learn how these viral marketing campaigns turned weird ideas into mass...
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3 weeks ago
29 minutes

Jeans with a Blazer
When Fan Obsession Goes Too Far | Dark Side of Parasocial Relationships
Social media has made it easier than ever to feel connected—but what if that connection crosses boundaries? This is the dark side of parasocial relationships—those one-sided bonds between fans and creators that can blur reality, spark obsession, and, in extreme cases, end in tragedy. From parasocial relationship examples involving everyday creators to high-profile cases of celebrity stalking—including Ryan Gosling, Taylor Swift, Billie Eilish, Selena Quintanilla and more—this episode breaks d...
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4 weeks ago
24 minutes

Jeans with a Blazer
Why Being Delusional Might Be the Smartest Thing You Ever Do
Ever been told your big goals are too crazy to be real? I’ll show you why sometimes, it takes being a little delusional (delulu) might be the exact confidence boost you need to turn impossible ambitions into reality. In 20 minutes, you’ll learn exactly how to master self-assurance, build unshakable self-belief, and use positive self-talk to push past setbacks and actually create the life you see so clearly in your head. With real-life stories from creators like MrBeast and Emma Chamberlain, p...
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1 month ago
21 minutes

Jeans with a Blazer
Is the Trad Wife Trend Setting Us Back...or Genius?
Ever scrolled past a #TradWife video on TikTok and thought… wait, what is going on here?! On the surface it looks cozy and harmless—homemade bread in dream kitchens, organization, and homemaking. But there's something darker lurking beneath the surface of this picture-perfect life straight out of the 1950s. Let's look at the glossy realities created by influencers like Nara Smith and Hannah Neeleman of Ballerina Farm. I’ll share what’s empowering about it, what’s concerning, and how it ...
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1 month ago
23 minutes

Jeans with a Blazer
Why Creatives Struggle with Loneliness (and How to Cope)
Why do so many creatives struggle with loneliness—even when they’re doing the work they love? In this episode, we dig into the unique ways creative people experience isolation in creativity, from perfectionism and comparison culture to burnout and the never-off problem. You’ll discover why creative loneliness shows up, how it can quietly sabotage your joy, and most importantly—how to transform it into resilience, deeper connection, and fuel for your greatest work. We’ll cover: The link betwee...
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1 month ago
23 minutes

Jeans with a Blazer
The Closet Hack that Made Sara Blakely a Billionaire | The Spanx Story
What do white pants, a pair of scissors, and a Friday night party have to do with building a billion-dollar empire? For Sara Blakely, the founder and creator of SPANX, that unlikely combination changed everything. From selling fax machines door-to-door to becoming the youngest self-made woman billionaire on the cover of Forbes, Sara’s story proves that your next big idea might be hiding in plain sight, and hers was shapewear. In this episode, I’m explaining exactly how she did it in 10 steps,...
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1 month ago
27 minutes

Jeans with a Blazer
Toxic Boss Vibes? Do This to Avoid Another Mental Breakdown at Work
A good manager makes an okay job bearable. A bad manager can break you...and your career, and that's a big nope from me! In this episode, I’m talking about the "code" for how to work with bosses, manage up, and build a better employee-manager relationship. These tips will help you handle difficult managers, communicate clearly, and become the employee they can’t imagine working without. Plus, I'll go over the eight different types of managers with some actionable strategies to boost your care...
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2 months ago
28 minutes

Jeans with a Blazer
Secrets of Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
Before we knew what stan culture was, we knew what it felt like to be changed by a song—and that kind of parasocial connection that shapes who we follow, what we buy, and who we become. Mega-fandom isn’t an accident, it’s carefully created, and it's something that can be replicated. Let’s talk about how stan culture is engineered to build brand loyalty through some of the biggest artists in the entertainment industry by forging deep parasocial relationships, and creating communities that sho...
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2 months ago
34 minutes

Jeans with a Blazer
Working Harder Won't Get You Promoted, Here’s What Will + Career Advice Myths
Tired of being told to “just work harder” for better opportunities? Boring! And also...that's not the full story. If you’re doing all the right things at work but wondering ‘why am I not getting promoted’ or getting passed over for a pay raise, I’m sharing the career advice from a talent management perspective (and experience) to give you a clear roadmap for your next promotion along with the invaluable tools to grow your career, without burning out along the way I’ll cover: ✔️ The smal...
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2 months ago
24 minutes

Jeans with a Blazer
WE NEED TO TALK ABOUT HULU'S "SECRET LIVES OF MORMON WIVES"
It started with a soft swinging scandal… but The Secret Lives of Mormon Wives isn’t just reality TV drama—it’s a masterclass in spotting control, reclaiming your power, and setting boundaries that actually stick. I’m peeling back the glossy filter of the Mormon wives reality show to uncover the deeper truths hiding behind the #MomTok dances, the Utah mom influencers aesthetic, and the viral confession that put Taylor Frankie Paul, and her friends at the center of an LDS Church controversy. I’...
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2 months ago
25 minutes

Jeans with a Blazer
The American Eagle x Sydney Sweeney Ad That Broke the Internet
Let’s break down the Sydney Sweeney x American Eagle denim campaign and explore how a simple pun—“great jeans” —or “great genes” sparked controversy, ignited cultural debates, and spun out between clever and careless branding. You’ll learn: How Sydney Sweeney leveraged her image (yes, including bathwater sales) to build a powerful brandWhy American Eagle’s biggest ad campaign may have accidentally touched on themes of race, beauty standards, and body politicsWhat this moment teaches us about ...
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3 months ago
19 minutes

Jeans with a Blazer
Have a Yacht Girl Summer: Soft Life with Main Character Energy
What if your everyday life felt like the softest, most luxurious version of you? Welcome to yacht girl summer. In this episode, I’m sharing how to live with main character energy, embrace the soft life movement, and build daily rituals that feel luxurious, grounding, and completely your own. This is your guide to romanticizing your life, resetting your nervous system, and stepping into a mindset where ease, elegance, and joy are non-negotiable. Whether you’re craving more intentional living, ...
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3 months ago
26 minutes

Jeans with a Blazer
WE NEED TO TALK ABOUT THE GODDESS BOYS
Send us a text They’re glamorous. They’re high fashion. They’re…couture coffee ASMR besties you can’t help but watch? The Goddess Boys have shown how you can take an oversaturated content niche like coffee recipes and add a unique spin that reinvents food and drink vlogging into an entirely new experience. I’m also breaking down their content to examine what makes them so irresistible, the science behind scroll-stopping content, and how the attention economy is something anyone can beco...
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3 months ago
22 minutes

Jeans with a Blazer
Top Career Advice I’D SCREAM AT MYSELF if I Only had 30 Minutes to Go Back in Time
Send us a text If you only had 30 minutes to time travel and talk to your younger self… what would you say? Would you warn her about burnout? Help her speak up in meetings? Or maybe tell her to delete those blurry Nickel Beer Tuesday photos off Facebook before applying to her first job? In this episode, I’m giving the real career advice I wish someone gave me, before the awkward networking events, silent wins, and existential crises disguised as “finding myself professionally.” Sometimes we c...
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3 months ago
21 minutes

Jeans with a Blazer
The Marilyn Monroe Effect: Activate Your Inner “Star Power” Instantly
Send us a text Within seconds, Marilyn Monroe could transform from ordinary to the head-turning blonde iconic bombshell just by making subtle shifts. We know it today as the Marilyn Monroe Effect, and I’m sharing the details about this ability to flip on your magnetic presence, shift your energy, and become the most captivating version of yourself on command. In this episode, you’ll learn: How Marilyn Monroe literally became unrecognizable until she “switched it on"The psychology behind prese...
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4 months ago
22 minutes

Jeans with a Blazer
Alex Cooper’s Traumatizing Story Boston U Doesn’t Want You to Hear
You can call her Daddy, you can call her Alex, and now, you can call her an advocate: for truth, survivors, and for every person who's been silenced by an institution meant to protect them. Before interviewing celebrities on the Call Her Daddy podcast, Unwell founder Alex Cooper was a D1 athlete on Boston University’s women’s soccer team…and hid a painful secret for years. I could have done a better job at handling BU's allegations as a former PR intern. So, I'm doing exactly tha...
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4 months ago
34 minutes

Jeans with a Blazer
How Shea McGee Built a Design Empire From Scratch (With No Experience)
Send us a text Thinking about changing careers, building a personal brand, or turning your passion into a business? Shea McGee had no formal design background and even had a completely different career, but decided to follow her passion and eventually became the visionary behind modern interior design powerhouse Studio McGee, a multi-million dollar brand with a hit Netflix show. Shea’s back at it again with a stunning new collaboration with The Shade Store, how it came to life, and what it me...
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4 months ago
30 minutes

Jeans with a Blazer
Snapple’s $1.4 Billion Loss: How Corporate (Almost) Ruined a Rebellious Brand
Send us a text Snapple has had one of the most epic branding rollercoasters in American history—from humble beginnings in a Brooklyn health food store to becoming the anti-corporate darling of the '90s... and then nearly collapsing after a multi-billion dollar corporate acquisition gone wrong. You’ll walk away with sharp insights on: ✅ How Snapple built a cult following through authentic, offbeat branding ✅ Why Quaker Oats’ acquisition failed—and the $1.4 billion lesson in ignoring your audie...
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4 months ago
18 minutes

Jeans with a Blazer
Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...