Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
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Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
Secrets of Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
Jeans with a Blazer
34 minutes
2 months ago
Secrets of Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
Before we knew what stan culture was, we knew what it felt like to be changed by a song—and that kind of parasocial connection that shapes who we follow, what we buy, and who we become. Mega-fandom isn’t an accident, it’s carefully created, and it's something that can be replicated. Let’s talk about how stan culture is engineered to build brand loyalty through some of the biggest artists in the entertainment industry by forging deep parasocial relationships, and creating communities that sho...
Jeans with a Blazer
Rihanna impacted the makeup, skincare, and fashion industries, building her billion-dollar empire through Fenty Beauty, Fenty Skin, and Savage X Fenty. This is how she did it her way, using humble beginnings growing up in Barbados to infuse her identity into every product to build brands that actually mean something. Plus, I reverse engineer the takeaways that you can apply yourself so you can build a creative empire of your own. We love a good self-made billionaire story! Besides, it's great...
