La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003

Timke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising, 46(3), 362–395. https://doi.org/10.1080/10641734.2025.2498992

Baek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Issues & Research in Advertising, 46(3), 278–303. https://doi.org/10.1080/10641734.2025.2511641

Chinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising, 46(3), 304–315. https://doi.org/10.1080/10641734.2025.2511635

Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46(3), 316–340. https://doi.org/10.1080/10641734.2025.2498989

Tackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising, 46(3), 341–361. https://doi.org/10.1080/10641734.2025.2498987

Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–272. https://doi.org/10.1080/10641734.2024.2380434

Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2), 240–258. https://doi.org/10.1080/10641734.2024.2377541

van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising, 46(2), 183–223. https://doi.org/10.1080/10641734.2024.2367616

Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547

Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising, 46(2), 160–182. https://doi.org/10.1080/10641734.2024.2366198

Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711

Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research in Advertising, 46(1), 113–135. https://doi.org/10.1080/10641734.2024.2334958

Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising, 46(1), 1–18. https://doi.org/10.1080/10641734.2024.2320186

Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising, 46(1), 90–112. https://doi.org/10.1080/10641734.2024.2334957

Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992

Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576

Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230

Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising, 45(4), 441–455. https://doi.org/10.1080/10641734.2024.2310054

Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising, 45(4), 476–505. https://doi.org/10.1080/10641734.2024.2318705